juan ramon vidal traded in his life as a journalist for a rural life. he bought this species of grain years ago and found a market for it in spain. >> an individual can change things, especially in places that have gone to ruin. we are in spain here where there is still freedom and flexibility. >> he wanted a sustainable enterprise that would provide not only grain but also jobs, but that kind of entrepreneurial spirit is not always, and in spain -- not always, and in spain. >> there is a saying here -- let somebody else invent it. we live with the arrogance that we can devote our self to the pleasures of life while letting others provide our things and do our thinking for us. >> even in the most remote areas, there is always some story of success. even the village which wants to grow marijuana has examples. helga, a german woman who was born in spain, began planting vineyards in the middle of the financial crisis. >> yes, it is difficult, but we have the advantage that we grow organic grapes and thus have less competition. everyone who has tried our wi