then juanell's daughter johnnie takes it from there and creates recipes to use the sausages in. being a recent culinary grad, it's been fun for her to take the family product from the pasture to plate. >> now it*s just working out great, because my family's done the beef business, and now we're marketing our meat to sell, and it's just been great. i get to cook with our own product that i've grown up with, and now i get to show everybody how great it is. >> but johnnie doesn't have to look far for customers. being the first organic grass-fed beef operation in san luis obispo county means garnering a lot of new fans, especially in the culinary world, where they're always looking for new products from farmers and ranchers to spice up their menus. and that includes chef charlie. he discovered the products a few years ago thanks to a tip from a new employee, johnnie. >> people are lookin' up to the chefs right now as where to go with food. you know, having somebody who's into it, knows aboqt it, whcares about it and nts to support someone local is really big, andt feels really good