. >> judy dunn got her tattoo this past year much to the displeasure of her husband, jay. >> why does to be on your wrist? there's lots of places to hide -- i mean to stick this, if it's for your personal amusement. >> and her daughter -- >> we just finished dessert and my mom says i have an announcement to make. i'm getting a at th ing ting a can talk me out of it. >> she decided to use her shock value as an idea for a book. >> as a daughter i was horrified. as a writer i thought sent down from a pink cloud. >> friday jones just opened new york city's studio inside this salon noticed a more diverse cliental. >> we're baby boomers and generation x. definitely more professionals and more white collars than ever before. >> amazing that it doesn't hurt. >> and for boomers like richard, a word of caution. some say body art can be addicting. >> once you get one, why not get a second one. i get a third. sometimes it's hard to stop. >> it's hilarious. it's great. absolutely great. >> joining us author of the new book "why is my mother getting a tattoo" along with her mother, judy dunn. it's