. >> reporter: judy faulkner is the 76-year-old genius behind epic. a computer software engineer and admitted nerd, who built this curious place, in her own curious image. ♪ happy birthday to you >> reporter: a hint of her personality was revealed last year when, to celebrate epic's 40th anniversary, she dressed like she was back in the '70s again. >> well, here's the skinny, man. that's far out. >> reporter: she is a little far out, too. far out in front. she not only built a giant tech company from the ground-up, but in the process, made herself one of the richest self-made women in the world. >> we have to compete with facebook, google, microsoft, apple, et cetera. we g a lot of acceptances because people walk around and say, i would like to work here. >> reporter: there's 10,000 employees that mingle around the artwork. in a doubles the population of verona. it's a young place. average age about 26. peg and nicholas could have worked in sunny silicon valley. but they chose to come to wintry wisconsin, instead, because they say, as far as big tech