based juice machine maker juicero raised $120 million.d investors they could create the tesla of juicers. bloomberg got its hands on the machine with a $400 price tag, but is it really worth it? ♪ >> this is the juicero, a coldpressed juicer made by a startup in san francisco. when the machine first launched, it cost $699. in january, it cost $399. it makes juice by squeezing of cut up vegetables. they say you need this presser to get the juice out of its packs, but we decided to give them a squeeze test of our own. after two minutes of squeezing, no expensive juice machine needed. ♪ caroline: that was the voice of ellen huet who wrote the story gaining major traction online and on the bloomberg. here to join us is the co-author of the piece with ellen. fantastic piece, fantastic reaction. this is backed by some stand out vc's that are perhaps embarrassed. >> huge venture funds invested in this company. thrive, jared kushner's company, google ventures all putting in about $120 million in two -- million into juicero. caroline: has there be

♪ >> this is the juicero, a by aressed juicer made startup in san francisco.hed, six under $99, in january, $399. it makes juice by squeezing packs of cut up festivals. presser you need this to get the juice out of its packs, but we decided to give them a squeeze test of our own. after two minutes of squeezing, no expensive juice machine needed. ♪ that was the voice of the person who wrote the story gaining major traction online and on the bloomberg. fantastic piece, fantastic reaction. this is back by some stand out s that are perhaps embarrassed. >> huge venture funds invested in this company. kleiner perkins, google ventures all putting in about $120 million in two juicero. caroline: has there been any response in terms of how juicero is reacting to this? it is such a punchy price tag. win on thehe us to record and did say he absolutely figured out on his own that the bags could be squeeze, but our understanding from sources of the company and investors that it is an issue that has not been broached or discussed come and perhaps the company does not see it

"the value of juicero is more than a glass of cold pressed juice.re." coming up, verizon shares plunged in trading after it lost 307,000 subscribers in the first quarter. the worst exit this in more than a decade. can they bounce back? we would like to bring your attention our interactive tv function. find it at tv on the bloomberg. you can watch us live or see news from our coverage around the globe. dive into any of the securities our bloomberg features. this is bloomberg. ♪ caroline: verizon is one of the biggest decliners on the dow today after the nations largest wireless carrier said it shed 307,000 customers in the first quarter, the worst loss in more than a decade. is a possible deal the only way to shake up the company and break this slump? bloomberg editor at large cory johnson joins us with more. it is fascinating timing. we had a couple days ago the scoop from a colleague that perhaps verizon had been eyeing up some other potential competitors. now the numbers indicate why they might be looking into this. cory: our colleague in new

all putting in about $120 million into juicero.as there been any response in terms of how juicero is reacting to this? because this is such a punchy price tag. doesn't admit you don't really need this machine? -- does it admit you don't really need this machine? >> one investor did go on the record and did say he did figure out on his own that the bags could be squeezed, but our understanding from speaking with sources at the company and investors in the company is that it's an issue that has not been broached or discussed. perhaps the company does not see it as an issue. they would not go on the record with us. caroline: but the company also has a significant background in terms of design. it was meant to be a tesla for juicers. that thisd say machine has 400 parts, several gears, a scanner, a microprocessor giving it, it's high price tag -- giving it its high price tag. it used to be about $700. it dropped to about $400 in january. the company wants to be considered an innovative tech leader. food tech is a huge topic right now.

juicero raised $120 million to launch last year.ily by hand. juicero's ceo has defended the product — but says users who are not convinced can have their money back. a brief look at the market, not very exciting. all up here, and the oil price down a touch. it had its sharpest fall in a month earlier. we are seeing the oil price falling quite seriously. some very disturbing news coming to us some very disturbing news coming to us from south africa, where it appears 20 children have been killed ina road appears 20 children have been killed in a road accident outside the south african capital, pretoria. it happened in mpumalanga province. a p pa re ntly happened in mpumalanga province. apparently they were travelling in a school van when it crashed into a truck. eyewitnesses speak of an explosion into a ball of fire. we will bring you more on that as we gathered throughout the afternoon. let's look at the weather now. cold weather on the way this week, proper cold—weather next week. today, there has been some sunshine around. 0ver tod

took over the position in november posted a response on medium arguing that, quote, "the value of juicerohan a glass of cold pressed juice. more." verizon shares plunged after it lost 300-7000 subscribers in the 0,7000 --rter -- 30 307,000 subscribers in the first quarter. find it at tv on the bloomberg. dive into any of the securities our bloomberg features. this is bloomberg. ♪ caroline: verizoncaroline: is one of the biggest decliners on the dow today after it said it 0 customers in the first quarter, the worst loss in more than a decade. is a possible deal the only way to shake up the company and break this slump? cory johnson joins us with more. fascinating timing. we had the scoop from a colleague that perhaps verizon had been eyeing up some other potential competitors. now the numbers indicate why they might be looking into this. cory: our colleague in new york hosted with a bunch of other editors an editorial appearance by the coo. he's like, whenever i say is on the record, i'm a straight shooter. he answered the question and gave us that great scoop. you what he's thinking,