final comment julia boorstein? >> yeah.t to point out the ad revenue growth is slowing between 2009 and 2010. between 2010 and 2011 it only grew 69%. one thing investors will look at is how engaged users are. there were 4 l 3 million daily users. that is huge. to show that people are

. >> let's check in with julia boorstein.'s got the latest on the disney call. [ no audio ] >> normal levels -- >> we're having -- there we go. >> sounds like it's working. >> we hear you now. go ahead. >> okay. just making sure my mic is up there. all sounds like the strategy at the theme parks at getting rid of the discounts is working. the rates are also pacing up in the mid-single digits. that is a positive sign for the current quarter. another -- and also just in terms of looking at the theme parks there, attendance is up 3%. per capita spending up 8% at the parks. so really getting rid of those promotions. now, looking at the advertising story, they say that scattered pricing at the abc network is seeing mid-teen increases above prior levels. we were seeing this fall 20%, 30% increases oaf scatter pricing over various media companies including disney. so we're seeing 15% over scatter pricing which is still significant. and in terms of some other news that they mentioned, it sounds like in the scatter pricing, it is stro

want to go back to julia boorstein outside facebook headquarters. have you seen anybody come out yet? >> well, what i think is really interesting is obviously we've been talking about advertising. you spoke about that in the last block. in addition to advertising, it's important to look at the payments business which facebook is growing fast. this is going to be a big part of facebook's business going forward. in 2011 the other revenue category came in at $3.7 billion. but back in 2010 the other revenue, that was only $106 million. we're talking about this category growing five times between 2010 and 2011. a lot of this revenue comes from virtual goods for games like farmville. facebook says that it sees this market for virtual goods growing to be a $14 billion market. i'm sorry. $15 billion market in 2014. so there's huge potential growth there. but i want to point out that facebook says while right now it has this payments businessman dated for its game apps, it's considering expanding the business to other types of apps. that raises a lot of -- a

julia boorstein has that story now. what is winning an oscar worth to nominees this year?ll, it's worth a lot. and it's worth more this year than ever because the worst movie has performed the big e in impact of winning the actual award has on the box office and also on home video sales, dvd rentals, et cetera down the line. here's the thing. this year's nine nominees for best picture has grossed less than $600 million up until this point. last year at this time, the ten for best picture had grossed $1.2 billion. we're talking about these nominees doing half as well as last year. these nominees each need so much more the attention that an oscar win would bring them. the pictures that would benefit the most are the ones still in theaters like "the artist ". still in theaters and would benefit. "the artist" has only grossed $28 million in the theater. >> who are you picking this year, julia? >> well, bill, i do think that "the artist" will probably sweep the awards. it comes down to what the demographic of the academy is. older people who are fans of the classic movies. >> i

well, we like you. [ laughter ] ♪ >>> i'm julia boorstein in los angeles.eports earnings for the first time as a public company. hoping to hear about its plans to diversify revenue away from facebook. >>> tune in tomorrow 8:30 eastern for the january import prices. we're expecting month over month increase. retail sales, january expectations on headline up .8 versus .1 ourp last look. as you strip out autos, we're looking up .5. that is much stronger than our last look. we get a december business inventory expectations up .4. tu

julia boorstein joins us with a look at that exclusive story. >> china is one of the world's biggest markets for piracy aims to make video on demand so convenient lu chinese cable companies that people will pay instead of stealing. today the company is announcing its bigger content partner yet. disney. the studio is signing on for both subscription demand services. chads with a market cap of about $95 million already has dealed with warner brothers and lionsgate. 60 days after the theatrical releases. you on demand charges between $1 and $3 a movie. it's planning to reach 11 million homes by year's end. and the potential is huge. saying china is the largest cable market in the world with 178 million households. >> okay. just stay right there. i want to bring in now the chairman and ceo of you on demand shane mcmahon. very good of you to join us today. given the chinese government's insistence on censorship, how do you manage those sensitivities? >> it's not really sensitivities. as you see, china is embarking on allowing a lot of foreign content, u.s. hollywood content to come into p

. >>> i'm julia boorstein in los angeles.pected to report higher earnings before the bell. and broad band and cable will be in the spotlight. then cbs is expected to report higher earnings and improving ratings as well as strength. in the advertising market. >> and one other item to watch for. the annual sports illustrated swim suit issue debuted today. as well as 45 million clicks on the web. darren ravel has been happily covering this story today. >> being in the print business isn't the best thing in this digital environment. but the issue has evolved with the times. the issue which always comes out the week after the super bowl makes up 7% of the total revenue. total ad revenue is up 8% over 2011. and the revenue split has gone more and more digital over the years. take a look at this. advertisers like toyota and m & ms are in the print issue. and on the web that makes up 36% of revenue. and 10% in marketing events. the las vegas bureau actually pays si to have its models party there. and sports illustrated expects those

julia boorstein is monitoring the conference call right now. what's the latest?key thing is how reliant they are on just a handful of games, players, and of course relying on facebook. the company did address these issues in the statements on the conference call. made a number of points about how they are diversifying. they say they're growing their advertising business. the majority of their revenue come from payments for things like a farm -- a cow on farmville. so they are growing their advertising. they're advertising in payments and brands revenue has tripled recently over the past year. and they have major partnerships with brands like mcdonald's, best buy and capital one. look at that business tripling has been huge. they're also relying less on their top games. the top three games contributed 57% of revenue in this quarter compared in 78% in the quarter the previous year. as to the question whether they're too reliant on facebook, there were comments about how they're moving more of their players to the platform which is the z cloud platform. talk about t

julia boorstein has the details. >> about to notice a big change.out a number of new ad formats to boost its own bottom line. facebook is launching its first mobile ads for the users who currently don't generate a dime for the company. for the first time facebook will put ads on the logout page and is rolling out brand offers. facebook wants to shift ads into a story format. and also a generator to make sure fans see stories from brands. cheryl sandberg says this will make marketing for effective. >> the same principle applies to brands. you have an identity. use it. you have a voice. express yourself. your customers are listening, and your customers are talking. so engage them. >> amex ceo is on the stage now. stay that the new premium ad for mat is working. >> it will make us want to spend more money because i think it will present higher on our marketing investment. we are looking forward to that. >> facebook is giving companies a new control panel to allow them to measure that engagement with fans. we'll have to see how much more they start spen