julia boorsten in los angeles and nice tie. he is joining us as well. julia, we know the "wall street journal's" online content has been a leader in being able to charge for that. early on, i believe he said he was going to make everything free. now he wants to charge. is that a good idea? >> the thing we have to remember is that the "wall street journal" is so different for most other newspapers that. is a differentiated and very specific type of content that that an affluent audience is willing to pay for. if you look at local newspapers and if there two newspapers and the times of london and one of them charges, won't everyone go to the other paper? i think you can rarnlg for some online newspapers, but the same model is not going to work for those. >> is there a problem with testing the model? can you not regain the viewers? >> it seems to be that the future i have been predicting wrongly that the future of the web would be partly pay per view and partly free. right now there is a new letter that they charge $15,000 a year. for a broad publication,

. >> i'm julia boorsten in los angeles. they are teaming up to take measurements to the next level and pull off a partnership that measures how and where viewers are watching and turn that into profit. >> in washington, commercial mail is sweeping the hotel industry. property owners can't pay debts s. there a play for investors? >> a new survey ranking the top-paid executives in the u.s. the evaporate by ypt groups at corporate library. at the top of the list, black stone's group came from 700 million for the vesting of equity grants when the company went public in 2007. a regulatory filing said he had a base salary of 350,000 last year. the company disputes the survey's numbers said the stock could not and should not be considered compensation. oriel's larry elston down to number two on the list. he brought home $557 million including 543 million from exercising stock options. oil and natural gas are paying big bucks and represented 7-10 ceos. the heads of chesapeake energy took in $100 million. >> he is over to the pay cz

i'm julia boorsten. we are live at the floor of the new york stock exchange on a tuesday. economic news and all of it is pretty much better than expected. stocks are higher up and housing the main headline of the day and all home builders are trading higher. welcome to "street signs." here's what we are focusing on at this hour. our take, have a glass of champagne and enjoy martha's vineyard and get back to the desk. tell us if we should celebrate a 15% decline in housing prices or not and out of the wreckage is opportunity. meet the youngest entrepreneur in america. he is very young. morgan stanley and goldman sachs setting aside 34 billion this year, $3 billion. a support from paris where the french president nicholas sarkozia is clamping down. will president obama copy the french? bernanke should go. the other side, he is the eastern economist and ron ensana is here. one thing he will not take is the middle line. a small opinion on something. he's our senior analyst as well with the post of "street signs." let's get a check in on the rally. what's the headline. >> the i

i'm julia boorsten. >> the rally seemingly ran out of steam, but there is a silver lining. dell up 3% and i'm melissa francis for erin burnett. here's what the street is talking. has too big to fail been super sized? whether the banks have been have become so big we could have a bigger problem. now that the bubble has burst, do we have the money to invest in the biggest of the year? before you buy that kindle, find out if the competitors have the keys to kill together. layaway making a come back and another example of what's old is new again. stocks in the red at this hour and fears about the consumer trumping renewed signs of life. can the dow stage a late-day come back and make it 9-9. we have scott down at the nasdaq. what do you think? >> a little bit. intel said yeah, we are actually going to do better. there is a little bit of disappointment about that, but when people understand the volume, they get a better perspective. microis up and bank of america has positive comments. they had the idea that they compete in the analog with texas instruments. sales will continue

i'm julia boorsten. >> you are looking live with the stock exchange with two hours left in the trading day. the dow is back in the black staging a triple-digit turn around. the stock of the day up 25%. we will have the mystery times in for erin burnett. here's what the street is talking about at this hour. clunker nomices. it worked for cars and is it a proposed program doomed to fail? it's the dinosaur of dot-comes. should craig's list get with the program? is it time for an obama beer program? should he keep bud light from costing more? all that and a look at why the spiraling deficit could be a good thing, but first to the turn around on the street. the dow trying to make it 8-8. rick san teley is here and scott is at the nasdaq. we were down 80 points and look at aig. well over 100 million shares. hard to borrow, but we have known that for a long time. the big story is the ceo acknowledging that he had been talking to hank greenburg. that was circulating and move together up again here today. let's look at the other big financials and all of what we call the high beta names. fannie

julia boorsten is here to explain. >> that's right, erin. automakers among the biggest advertisers and they have a put back and took a toll on the network. cash for clunkers was a real shot in the arm, boosting auto ads and inspiring optimism that they need to recover every consecutive quarter. the volume of broadcast ads sold is down an estimated 22%, but partly because of networks with holding inventory generating demand and taking advantage in interest later this year. >> you have to be confident that there will be a recovery taking place in the relatively quickly and the dollars will be there. >> morgan stanley upgraded the media about three weeks ago and expectations of an advertising recovery to monitize video content in the digital age. >> i am constructively and optimistic that we are not going to see the devaluing of video content online the way we have with newspaper or news gathering and music as well. >> disney ceo said he is confident people pay for quality content and won't drop in the future. people remaining strong. all of th

i'm julia boorsten. >> you are looking live at the new york stock exchange. a triple-digit decline and s&p back below 1,000. nasdaq below 2,000. this is street signs on this friday. it's all about the markets and two hours left in the trading week. stocks are selling off as american consumers say they are not feeling better not spending more and not getting jobs. is a rally over or just pausing before another spurt higher. inflation right now would a little bit be an angel or a demon. about 175 people in metro new york and detroit are nervous. their pay packages went to washington and will shareholders, american taxpayers approve that money? we have all that over 60 minutes and begin with the sell off and the dow is triple-digits decline about 136 or so. volatility, what we wanted to highlight is higher. about 3.5%. it's only fair to note that volume is light, but still a rise no n volatility mean as rise in fear and the scariest month for investors is two weeks away. let's get to the trading floor and rick santelli in chicago and scott at the nasdaq. we begi

i'm julia boorsten. >>>. >> welcome to the second hour of "power lunch." we were talking football and baseball. peyton manning on in a few minutes to talk about the business of football. we are talking about stocks and making money specifically. the bull run continues and aiming for a 5th straight session of gains. b of a and next on leading the dow higher. as apple gets ready to ship the newest operating system, the maker of the i phone is the king of new york's 5th avenue. >> a possible sale of the dow jones index business and advertisers boycotting glen beck's show. an indication of rougher times to come for the empire? we will get one opinion on that. >> all that was is ahead, but a number of bank failures. you mentioned it last hour and it continues to mount. one of the latest to join that list and a prominent banking analyst out with a note saying we may see 150 to 200 additional banks failing n. washington with more on what that might feign for the fdic. >> with 81 bank failures thus far this year including 17 in the month of august, the fdic is dea

julia boorsten joins us live from details. >> there's plenty of optimism advertising will come back the next six months. broad sales are down across the board. sources tell me nbc will sell between 15% to 20% fewer up front ads, a decline they say is in line with the market. pricing is down an estimated 2% to 7% across the networks but also because networks are withholding inventory to sell later, hoping to take advantage of economic and advertising recovery. >> in this type of economy that's sluggish, and there's not that much demand during the up front, they can create demand by holding inventory back and then counting on a stronger marketplace going forward as the season progresses. >> yesterday cbs ceo les moonves said prices are returning in the third quarter, calling the pricing truly phenomenal. becky, moonves says the trends he's seeing right now bode very well for the rest of the year and into next year. >> julia boorstin, thank you. >>> if you've been following the markets, the dow and s&p followed the year's highs following the better than estimated jobs report. is now the ti

. >> julia boorsten in los angeles speaking through media giants and all about technology. time-warner cable testing television everywhere to offer cable and broadcast online. they were violating patents for cvr service. >> i'm jane wells and we have our own j crew. a first family's fashionista fetish find and one retailer wants to cash in. "power lunch" will be right back. tdd#: 1-800-345-2550 tdd#: 1-800-345-2550 if i'm breathing, i'm thinking about trading. tdd#: 1-800-345-2550 i always have my eye out for a stock on the move. tdd#: 1-800-345-2550 doesn't matter if a company sells computer chips tdd#: 1-800-345-2550 or, i don't know, fish and chips. tdd#: 1-800-345-2550 i'll look at all kinds of stocks before i settle on one. tdd#: 1-800-345-2550 if i think i'm onto something i'll check it out, tdd#: 1-800-345-2550 you know, see what other traders are up to. tdd#: 1-800-345-2550 when everything feels right though, tdd#: 1-800-345-2550 that's when i get serious. tdd#: 1-800-345-2550 and the minute i get into something, tdd#: 1-800-345-2550 i already know when i want to ge

julia boorsten is in los angeles with details. >> af tar doesn't hit theaters until december, but 20thentury fox is building a buzz. including a free preview tonight. in 129 i-max theaters, the ticks are disappearing immediately. the live action combo generating huge buzz and hoping the epic will live up to his last release. the record-breaking titanic a dozen years ago stilt biggest movie of all time, grossing $1.8 billion worldwide. it adds to the 12003 d screens now in the u.s. >> the theater exhibitors have high expecting as and would like to get as many incremental screens for the film as possible given the potential for the film. >> a va tar could boost and if they stick around to buy popcorn or tickets, i-max plans a big release in december will cash in if the production yields a huge hit. he started this 14 years ago, waiting for the technology to catch up with his vision. this movie will be distributed on some 2 d screens to get the scope of the release that fox thinks it deserves. if it is a hit, we are sure to see many more 3 d screens and movies coming soon. back over to yo

i'm julia boorsten. >> my mikes are on and we are set to go. >> check, check, check, one, two, three. to the second hour of "power lunch." the dow is struggling to make it with nine straight days of gains. if it happens, it would be the longest streak since november of 1996. the fab five still at it. city and b of a and freddie and fanny and aig are continuing higher and gm said sales could rise by two million cars next year. meanwhile ford said sales could hit 13 million on an annualized basis in august. >> i'm sue herrera and wal-mart taking on the banks and the world's biggest retailer making a move into financial services. what it mean for wal-mart and consumers. >> michelle continues off and we are joined by the senior editor of forbes magazine. how have you been? >> great. >> what do you make of the economy in the market? >> it's frightening and i don't think we can talk enough about it. it's reckless speculation. this company has to take itself apart. why would you want to jump on a stock where 80% is owned by the government. >> they are also doing it in fannie and freddie and

i'm julia boorsten. >> this is street signs. we are live from the new york stock exchange. we have a sea of green. american express, target and sacks among the winners. here's what else is on the radar. that's how much stocks have to go up from here to get back to where they were. can they do it before the-year anniversary. we have answers and cash for clunkers. the verdict is in. a big success or short-term blip. you will hear from the woman who knows first here on "street signs." all that plus a man who can't stay retired coming up. we will explain. he has nothing to worry about. that's the only hint. first though to the recovery. not anywhere near making up what we lost yesterday, but i think bob has an interesting view as we get to the traders. it's the perfect day to start the correction, but they weren't able to do it. >> where is it? everybody and their mother down here is waiting for the 10% correction and supposed to go to 900 or 910. where is it? this was a great day to start. you started positive on the s&p and they tried to sell it off. here's the classic short