you heard from julia boorstin, cbs 67 cents, beat the street by a couple of pennies. the street was looking for about $3.9 billion. earlier we had comcast earnings out. that's the majority owner of nbc universal, therefore the parent of cnbc. with disney and newscorp recently reported earnings, we're looking at the media stocks overall, and whether or not you should be looking at them for your portfolio. martin, how about cbs first. the stock when last we showed it, was down. >> right. >> what do you make of what they were reporting here? >> it's interesting. first thing i need to do is refer to my colleague, bill bird, who covers cbs. i haven't seen the full details. clearly we're in an environment where people are hypersensitive about advertising. there's a revenue miss, i think it may be something what people will focus on the trends. i think a lot of the back drop for advertising is the december quarter slowed on television. but it's picking back up in march. so i think it will be interesting to say what they'll say on the call to see if cbs repeats that theme com

let's get more information from julia boorstin right now. julia, over to you. >> that's right, maria. earnings per share coming up in much higher than expected, 8 cents higher than expected. 80 cents per per share compared to 68 cents in the year-ago quarter. 1% higher than last year at $10.779 billion. of course, disney does not give any projections. these are wall street expectations. i want to dig into the different operating results here. one thing that really dragged down that revenue number was the fact that the movie studio released only one movie in that quarter. down 16%. but operating income for the studio entertainment division was actually up 10%. so we did see some shifts there. now, the other big trend here that's really interesting, the parks and resorts division saw a 10% increase in revenue, and 18% increase in operating income, digging into that division. it says that the parks and resorts divisions saw increased in guest spending and attendance. the biggest division at disney is the media networks division. we saw 3% increa

and also, julia boorstin and jon fortt also with us in the conversation.let's talk about this deal. what do you think this ipo filing tonight, which we're just getting the details of right now, as it has now hit the tape, what does this mean for the other companies in the social media, and technology space? >> we think this recons toward the space. you'll see a lot of perspective on new names. we have a new kid on the block. >> here you go. do you have it? >> in addition, you'll see a >> get a new look at the facebook ecosystem. companies like spotify. and for people who doubted this, it's a chance for facebook to count itself into the -- it's going all over the world. >> we know that morgan stanley is the lead underwriter. that is what we were expecting. kayla, this is a big piece of business for morgan stanley obviously. but you've got the other book runners as the secondary. >> we do. maria, we're just seeing the document now. jpmorgan and goldman sachs are the other co-lead underwriters here. we're also getting other figures up to 5 billion in common s

and julia boorstin spoke exclusively to twitter's ceo.nswer that question in just two minutes time. but we couldn't simply repeat history. we had to create it. introducing the 2013 lexus gs, with leading-edge safety technology, like available blind spot monitor... [ tires screech ] ...night view... and heads-up display. [ engine revving ] the all-new 2013 lexus gs. there's no going back. i was 18 years old before i had my first fresh bun. the invention that i came up with is the hot dog ez bun steamer. steam is the key to a great hot dog. i knew it was going to be a success. the invention was so simple that i knew i needed to protect it. my name is chris schutte and i got my patent, trademark and llc on legalzoom. [ shapiro ] we created legalzoom to help people start their business and launch their dreams. go to legalzoom today and make your business dream a reality. at legalzoom.com, we put the law on your side. take the privileged investing tools of wall street and make them simple, intuitive, and available to all. distill all that data

we know julia boorstin was given an exclusive behind doors at fact book.arl. the nice folks at facebook invited us inside to have some coffee, use the restroom and give a little tour. about 2,000 of facebook's roughly 3,000 employees are in this building behind me. even though this looks like a pretty corporate building, it used to be owned by sun microsystems, it's actually much funkier inside. there are a lot of exposed concrete floors and walls that are painted with black board material so people can write on them with chalk. people are already starting to filter in. we're seeing a lot of people showing up here as early as 7:00 a.m. this morning. a lot of big buses coming in from san francisco. we do expect both mark zuckerberg and -- if there were to be an s1 filing we could expect them to have a little meeting and talk to the employees about the big news. carl, i have to tell you, this is a pretty cool office. no matter how corporate it looks on the outside, very cool inside with a lot of different lounge areas. they have a lot of different food areas

let's bring in our own julia boorstin. what more do we know about this, julia?y, news of her death did reignite music interests. 42 of whitney houston songs were in the top 200 on itunes. and on amazon her albums now looks like they're in half of the top 20 spots. the greatest hits album could sell over 50,000 copies just in the day and a half after news of her death came out, which would put it in the billboard top ten. now, they call this phenomenon a death bounce. we saw it after amy winehouse died last year. and of course michael jackson's music saw a huge bounce after his death. in the u.s. alone, thriller, the thriller album, sold a million copies. and in the 12 months after his death, the michael jackson estate made $279 million. so it just shows that even though she's gone, she will not be forgotten. >> is her movie out this summer? what's going to happen with that? >> the movie is called "sparkle." she's co-starring in the movie with jordan sparks, who is a young star from american "amer." sony should benefit from this because there's so much attention

julia boorstin has the news on linkedin. >> yeah, maria, linkedin beating both on earnings and on revenue. linkedin coming out with earnings for share of 12 cents compared to expectations of 7 cents. revenue coming in at $167.7 million, higher than $160 million in revenue that was expected. i think there's going to be a lot of attention to the full year projection. they expect the 2012 revenue to come in at $840 million and $860 million, higher than what wall street was looking for. a quick stat on hiring, the company is hiring revenue has grown 136% over the year-ago quarter to $84.9 million. that's also higher than wall street was expecting. i think it speaks to the strength in the job market and linkedin is strong there. revenue more than double the year-ago quarter. >> thank you so much, julia. he is increasingly optimistic about investing in north american companies. scott sperling is with me talking about the industries he believes provide the biggest opportunities right now for private equity and investors in general. shaun donovan with me, responding to critics who say the $25 bil

our own julia boorstin is in los angeles with more on that. >> mandy, today netflix launches its first original series, a show called lil' hammer. part of a strategy to help build its streaming business and shift focus away from dvd rentals. take a listen to what the show sounds like. >> i'm the boss now. you better make sure your people keep in line. >> don't worry about my people. >> give you a little hint it's about a new york gangster in witness protection in norway. all eight episodes are available today for what ceo reed hastings calls binge viewing. it's one of five original series netflix has in the works along with arrested develop and house of cards starring kevin spacey which costs a reported $100 million. now, netflix says it's spending less than 5% of its content budget on originals but they will weigh on free cash flow because they demand more upfront payments. netflix is looking to beef up its premium content. it does lose its deal with starz, which has sony and disney movies, at the end of this month. >> who is netflix trying t

julia boorstin has a fun look at how people are watching the game this weekend. rren rovell is soaking up all the excitement in indy. julia, why don't you kick it off for us. >> well, what's really different this year, mandy, is that people are watching both on the big screen and the small screen. now, they're not making a decision to watch either on their laptops or smartphones or on tv. these two screens are working together. about 60% of mobile users plan to use their phones during sunday's big game creating a multi-platform ad bonanza. for the first time nbc is streaming the actual game itself with different ads from tv. it's targeting core fans also watching on tv and who want extra angles and info. mobile app, sha sam, you may know for identifying songs is working with half of this year's bull advertisers including toyota and pepsi. viewers can tag ads using the sha zam app. marketers this year really want to engage customers throughout the game. not just during their 30-second spot. coke's facebook page will feature those famous polar bears reacting to the

our julia boorstin is at facebook headquarters in menlo park, california. julia, over to you. >> simon, two of those friends are paramount, music studio and american express. facebook gave them a call out. but would frankly like to friend every major advertiser. facebook success in hinges effectively connect with customers. s-1 mark zuckerberg describes utopia marketing on facebook. doing good that's also good for business. saying "we think a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services." in the s-1 the company lays out how its combination of free facebook pages as well as paid ads allow companies to not just reach their target audience, which is people who are already interested in them, but also lets those customers, those interested customers, spread the word to their friends and reach an even broader metric. now, the results are as wide ranging as proctor & gamble growing u.s. sales for its secret dee ode rant 9% to paramount reaching 65 million u.s. users in just

let's drill down from the tech columnist and cnbc's julia boorstin and cnbc.com's net-net john carneying to start with you, julia. weigh in on the yahoo! news as well, as well as zynga. what dooing do you think about zynga and what might happen to it in light of the trend in gaming, online gaming and mobile phone gaming? >> reporter: well, sue, first off, i have to say zynga is reporting earnings after the bell today. expected to report three cents in eps on $302 million in revenue. we know this is a strong company in terms of the fact that it's profitable. it is the leader in this space. but there are going to be some big questions at earnings today. not only how fast is zynga growing, but how much are they diversifying? zynga is in a position of strength in which they have this symbiotic relationship with facebook. i think on the earnings call today, there's going to be a lot of attention even more than just on the numbers themselves but a lot of attention on what zynga is doing to diversify its user base in terms of where the revenue comes from and diversify into new types of games

julia boorstin joins us from the social network's headquarters, what are you hearing, julia? >> well, sue, sources tell us that facebook is in the process of finalizing its documents for the s.e.c. right now. i was just inside facebook's new headquarte headquarters, which are here behind me. seems like business as usual. seems like many of the 2,000 employees based here at this campus are already hard at work. when facebook does eventually file which we think will be some time later today, we can expect ceo mark zuckerberg and coo sheryl sandberg to gather employees to have a talk with them about the big news. i do hear that both of them are expected in the office today. now, the s-1 will answer the big question on whether facebook is as profitable as it is popular. sources tell me the company will report about $1.5 billion in operating income last year on $3.8 billion in revenue, about 90% of which will come from advertising. investors digging through facebook's paperwork will be looking for insight into facebook's advertising potential, which will come from how much time us

. >> i'm julia boorstin on the red carpet in hollywood.'ll tell you what an oscar is really worth, and why it may be more valuable than ever. coming up later on the clo"clos bel bell". >> first, as we take you to the break, let's look at how the major averages are trading. as we can see, we're about 11 points to the down side on the dow. doesn't look like, unless we can make a remarkable comeback in the eight minutes or so, we'll close above 13,000. something we haven't done since may 19th, 2008. stick around. >>> how much risk do higher gasoline prices pose to the economic recovery? >> the best strategy for the country is to continue to make some long-term investments to expand production in the united states. we want to clean up, eliminate, reduce dozens of special tax breaks association that we can lower the overall rate. there's no reason why when there's a good compelling case that congress couldn't make that possible. [ male announcer ] we know you don't wait until the end of the quarter to think about your money... ♪ ...that right n

our julia boorstin is in los angeles with exclusive data for us. hi, julia. >> hi, sue. we're measuring the realtime buzz around last night's nearly 50 commercials. cnbc and a company called collective intellect partnered on the super sunday ad tracker which calls 11 million posts from twitter, facebook blogs and more across the web to measure social media engagement. it does something very unique, gauging purchase intent. how many say they want to buy the advertised product. the most effective marketer at driving that purchase intent is chevrolet. three spots generated 36% of all chatter of wanting to buy a product. followed by m & ms with naked dancing chocolate ad, then coke with the polar bears. now, nominal buzz was positive about last night's ads. go daddy complaining they were offensive. over 60% of all chatter about offensive ads. one surprise, honda's ferris bueller ad, one of my favorites, was tracking well going into the game, but buzz during the game was pretty low. the extended 2.5 minute version of that ferris bueller ad viewed almost 12.5 million times on

julia boorstin is at the meeting in new york city. she is covering that story for us. julia. >> well, tyler, despite this rain, facebook has gathered over 1,000 people for its first ever marketing event here behind me at the natural history museum. i've seen representatives from all the major ad agencies plus the likes of nissan a. all here to see how she's going to offer new tools. the theory is the better they connect with consumers through facebook, the more money they'll spend on advertising which should boost facebook's revenue and diversify its revenue streams ahead of its upcoming ipo. chief operating officer sheryl sandberg is taking the stage right now to present to some of madison avenue's biggest spenders. she's announcing a new page design more personalized with a time line. like people's profiles pages, enabling brands to post bigger pictures and longer stories. these new pages are also designed to feature your friends' interactions with that brand. valuable that also makes ads more effective. in part of today's announcement is facebook is going to make it

julia boorstin has been going inside the numbers. julia. >> well, tyler, the cable giant behind dirty jobs and deadliest catch reported strong viewership, advertising and distribution growth with a positive 2012 outlook. discovery's net income last quarter grew 76% on 11% higher revenue of $1.1 billion. so why is this stock trading down today? margins were lower than expected. and the beat came primarily from a lighter tax bill. and there is that question on everyone's mind, the performance of o.w.n. discovery's joint venture with oprah when i know f oprah when i kn opr oprah win free. now focused on growing what it calls a meaningful audience. the key now seems to like with oprah herself. the ceo stressed her greater on air presence this year and said that it's already boosting ratings. meanwhile, he emphasized where the company is growing right now, which is overseas. international now generates about a third of discovery's cash flow. sue. >> julia, thank you very much. one high-profile economic name on wall street is calling it qui

julia boorstin joins us live from los angeles along with with cnbc.com's john carney.et's begin with sirius. do you think it's hot or not? >> i think not so hot, simon. i mean, this company projected much lower than projected subscriber growth for 2012 despite the fact we're expecting some good auto sales. the company raised prices for the first time. and that drove some subscriber losses. and i think they're going to be facing increased competition from pandora. >> hot or not, john kacarney. >> i said not as well. the low growth subscribers is troubling for the company at this stage. they should be able to boom and move ahead especially with car sales picking up. and they don't see that happening. so neither do i. >> switch to linkedin. julia, what do you think? this one hotter than sirius? >> i think this is hot. linkedin reporting after the bell i think it's going to benefit from the jobs market picking up. two-thirds of revenue -- more than two-thirds of its revenue from company payments. a lot of that is recruiting. linkedin will benefit from a hotter job market a

cnbc's julia boorstin joins us live from outside facebook headquarters in l.a.hat's the latest there? >> reporter: oh, tamron, i'm here in men low park which is where the facebook head quarters are. there are about 2,000 employees in this massive building behind me. it's a very, very cool office. a lot of folks here, about probably north of 500 of them are going to end up being millionaires after this filing which we were speekted to see today. we will see someone like mark zuckerberg, ceo of facebook worth probably between 20 and $25 billion once this company goes public. i want to show you a couple pictures we took here of my sneak peek inside facebook's headquarters. we took a look earlier today. the offices are very cool. even though it looks super corp at on the inside, it's very funky and casual on the inside. there's an office where people can talk on the phone and walk on a treadmill. there are even about five bars, i mean bars with hard alcohol and beer on tap where facebook employees can gather for different kind of happy hours that they've organized.

bob iger speaks exclusively with julia boorstin and maria bartiromo before he speaks with analysts.t's coming up today at 4:00 p.m. eastern time. >>> hunting for yield, forget dividend stocks. we'll give you the best plays in high-yield bonds. >>> and lousy investment choices and sky-high fees. congress now doing something about it. what new 401(k) rules mean for you. we'll be right back. we had to create it. introducing the 2013 lexus gs, with leading-edge safety technology, like available blind spot monitor... [ tires screech ] ...night view... and heads-up display. [ engine revving ] the all-new 2013 lexus gs. there's no going back. >>> investors continue to clamor for high-yield bonds with a record $20 billion in junk offerings. coming onto the market just last week through nearly 30 different deals. here to talk about junk bond surge and where we go from here is ray kennedy. mr. kennedy, welcome. good to have you with us. >> good afternoon, tyler. >> why are all those bond issuers coming out of the woodwork now? >> a lot of demand by investors. >> are they mostly good issues? i

julia boorstin is on the report for us. >> rupert murdoch made some progress. it settled at least 15 lawsuits that were by phone hacking victims. news corp. certainly hopes that the settlements will minimize the fallout from the scandal. there is one case ready for civil trial that was due to start next week and it's been delayed since end of february. news corp. has settled 54 of 60 lawsuits paying about $8 million to resolve the claims, but more than 50 victims are said to be preparing new suits. we'll have to see if the company says anything more about the hacking scandal on the company's earnings call, which is coming up after the bell today. analysts expect news corp. to report earnings of 34 cents per share, a 17% increase over the year ago quarter on 2% higher revenue of $8.94 billion. for news corp. we're going to be watching for advertising trends, also subscriber revenue at its cable networks which is its biggest division. we could also expect some questions about what news corp. plans to do with its mountain of cash now that it's abandoned its bill f

joining us for more on today's "power lunch" hot file is cnbc's julia boorstin, jon fortt and john carney me kick off with you. in a nutshell, describe then what we think google is about to do. [ technical difficulties ] >> well, that's a nutshell for you. let's go to julia. julia, you do not think, as i understand it, as a matter of fact none of you think this is a good idea. you think google may be spreading itself too thin. >> absolutely. people associate google with software, not with hardware. obviously google's move into the phone business has been successful because it's providing the android software for these devices. i think it would be a little weird for google to be manufacturing its own products. obviously we have to say we don't know exactly what google's doing. these are all only reports so far. but the idea of google making its own boxes, making its own devices, seem a little weird. but i think what google's really going for here is not just music. this is obviously about the battle for your living room and the battle to deliver video content throughout the house. >> jon f

here to talk about that and more is julia boorstin in los ange s angeles. of the best picture nominees only "the help" was over $100 million in the box office. is that going to propel the winners to make more money? >> tyler, the answer is yes. but not a huge amount more. in general winning an award and specifically best picture does generate higher returns at the box office and higher home video sales. on average the films that won best picture over a 10-year period brought home an average of their total box office after the awards ceremony. we should see the office gross about $32 million bring in another couple million because of the attention it's getting from this win. this is not a mainstream movie. >> talk about john carter. a disney movie about to be one of the most expensive movies coming out. what are the chances of success commercially? or is it going to be a bomb? >> it is too soon to say, tyler. i haven't seen the movie myself. there have not been a huge number of reviews out quite yet. $250 million is a lot of money, but we have to remember th

julia boorstin joins us with the data, i'm still hoping, julia, as part of this package you're puttinge fiat ar the ratings. >> i can't help you with that, maybe the control room can. did they make consumers want to go out and spend money? cnbc partnered with collective intellect to put together a super bowl sunday ad tracker, goes through 11 million blogs and tweets across the web and this tracker measures what they call purchase intent, consumers saying they want to buy the advertised product. look at the top five most effective ads in terms of purchase intent. in the fifth spot, samsung with the tablet, audi, coca-cola, m&m's and number one, chevrolet, drawing all online about purchase intent. spending $30.5 million doesn't make consumers happy. some drew a rave of tweets how offensive they were. in the fifth spot m&m's, some find a naked m&m offputting, then budweiser, people saying there wasn't enough diversity among people drinking bud in the ad and chevrolet offended people with its apocalypse ad that took a swipe at ford and number two, teleflora ad too racy for some and number

ceo bob iger talked to our julia boorstin. >> we had real strengths led by the disney chan and espn. we had a great quarter at our resorts. and i think in general advertising was relatively strong for the quarter. and i think it says a lot about the five grand, the prize of the company's businesses. >> and we'll talk more about disney with a media analyst in about ten minutes. > >> caesars sells 1.81 million shares at $9 per share. the company was hoping to raise much more money two years ago. apollo and tc capital took apollo in 2008 in a huge leveraged buyout. >> november 2010, they were supposed to come out and looking at almost $15 to $17. >> i still think we need to show that clip from hangover. but, you know -- >> you know what i'm talking about? >> yesterday he brings us this clip from home -- you saw the movie, right? >> yes. >> loved the movie. andr andrew, try it out. >> it's funny, but i'm a bad actor so we're not going to do it. >>> calcers pressing the company for a bigger and more diverse board. the second largest fund says it's disappointed there are no women on it. th

julia boorstin joins us in menlo park. >> i snuck in for a little tour of the new campus, it's a prettyerg. he must have a sneaky separate exit in there. >> it was worth a try. you're in the parking lot now there. >> reporter: yes, it was defenda definitely worth a try. staggering numbers, 845 million monthly active users, 2.7 billion likes or comments on the service every single day and $1 billion in profits. and mark zuckerberg seems to be the benevolent dictator running the facebook kingdom. after the filing yesterday zuckerberg posted a photo of his desk which said "stay focused and keeping shipping" which refers to innovation at the company. within 20 minutes 44,000 people "liked" the photo that zuckerberg posted and zuckerberg's facebook page is inundated with congratulations, "props to mark zuckerberg, congrats." "i can't wait to see what you do and accomplish in the next eight years." zuck, as he's called here at headquarters, is focused on running the business. he controls 57% of class b voting shares qualifying facebook as a controlled company which exempts it from rules manda

julia boorstin spoke exclusively with the twitter ceo about his game plan for growing the company. orning, carl. twitter's revenue is sure to scale quickly once it opens its ad service to 10,000 american express small businesses next month. then to anyone with a credit card later this year. ceo dick costell objection tells me small businesses were begging for access to twitter ads, until now limited to 3,000 major brands by removing spending min ums and monthly commits, he expects a wide range of companies will pay to amplify messages they're already sending. but small businesses are just one new revenue source. this year twitter is taking political ads for the first time and a contentious campaign works to its benefit. costello says every major candidate is both tweeting and buying ads. >> 2012 will be the twitter election. i think that candidates who don't understand the realtime feedback loop that twitter provides and the realtime conversation it provides around what's happening right now will be left behind. >> costolo's other main focus is overseas. twitter is opening more inte