let's get you to julia boorstin with more headlines coming out quickly now on yahoo!. over to you, julia. >> as you mentioned, earnings per share coming at 35 cents. that's significantly better than expected. the year ago number was just 23 cents and wall street was expecting 25 cents per share. revenue did grow more than expected. it was expected to grow just 1%. it grew 2% to $1.09 billion. looking at the two significant chunks of yahoo!'s business, one is search and other is display ads. the company says display ad revenue was a 1% higher than last year and that the search revenue showed an 11% increase. that shows sort of where that search revenue is coming from and where that increase is coming from. gap search revenue was 1% increase. there are no forward looking statements here in this earnings report. there is a quote from marissa mayer saying we're taking important steps to position yahoo! for long-term success that we're focused on quality and improving the user experience. there will be questions on earnings call coming up particularly on how to handle the tr

let's go to julia boorstin to broke the deal. julia. >> that's right, marimaria. disney is acquiring private lucas firm for $4 billion. i spoke to bob iger about why he wanted to make this deal. he said it really made sense considering the long-lasting relationship between george lucas and disney. disney does plan to release its "star wars" episode seven feature film in 2015. here's what bob iger had to spap. >> we expect this is only going to be slightly dilutive for the first two years. in year three, the year we release the star wars film. >> any other projections? >> well, this is a very exciting opportunity for us. again, there isn't anything like this out there, really. we're extremely excited about it. we're also honored to have the opportunity to continue george's great legacy. >> iger told me there's a massive outset here if licensing opportunitying. he said the consumer products is roughly the same as marvel's was when disney acquired marvel oalo for about $4 billion back in 2009. now, i have to point out, he's not just buying the star wars assets. they'

cnbc's julia boorstin caught up with cheryl sandberg, the company's chief operating officer.opics they talked about, life after the ipo. . >> i think there is a lot of interest and speculation out there, oh, my god, has everything blown up and the answer is no. if you come to facebook for work as did you four months ago i think we're a stronger company today than we were then. andiamo! andiamo! (let's go! let's go!) avanti! avanti! (keep going! keep going!) hahaha...hahahaha! you know ronny, folks who save hundreds of dollars by switching to geico sure are happy. and how happy are they jimmy? happier than christopher columbus with speedboats. that's happy! get happy. get geico. fifteen minutes could save you fifteen percent or more. accolade overdrive. zagat just gave hertz its top rating in 15 categories, including best overall car rental. so elevate your next car rental experience with the best. it's just another way you'll be traveling at the speed of hertz. >>> tracking techs. former intel chief craig barrett with insight on the latest trends in the technology, the econom

let's get to julia boorstin as we await this conference call for google. julia, over to you. >> that's right, maria. as we await google's conference call, i want to point out that facebook shares ended down 4.5% today. this is very much tied to google's disappointing earnings because they share the same problem. fast adoption of mobile devices is slowing their growth. that's because both companies charge less for mobile ads, are making less money from mobile ads as they are from ads on the desk top. mobile ads are still a relatively new ad format for both google and microsoft. both companies have a lot to do in this area. the fact their users are spending so much more time on mobile devices is bad news for the bottom line. we saw with google that the cost per click was down 15% from a year earlier. it does seem like a lot of this can be tied back to that mobile growth. so fast mobile growth, slow revenue growth. maria? >> all right. thank you so much. facebook down 4.5%. great insights there. more on the story of the hour. we're minutes away from the google

jul jul julia boorstin live from l.a. >> the shareholder meeting happening behind me.he proposed directors were elected to the board. a motion to to have an independent chairman failed. that would mean ousting murdoch as chairman and ceo. the compensation plan was approved and motion to eliminate the two tier voting structure has failed. that of course does help the murdoch family maintain control. they own only about 12% of shares. but they control about 39% or 40% of the votes. murdochs also have the support of the prince who controls another percent of shares. but more dock would say all of his proposals were approved and all the moves to oust him were because of the performance ever the stock which is up nearly 50% over the past 12 months. rupert murdoch kicked off the meeting by acknowledging the mishaps and problems at the uk publications saying the company has proposed vehicle policies with oversight as well as more auditing and dratraining. he says more details about the management and the board of those two companies will be coming by the end of the year. and

julia boorstin joins us from california. hi, julia. >> hi, sue. well, it does seem to have figured mobile out. i'll tell you how ceo mark zuckerberg plans to turn facebook's biggest challenge into its biggest potential opportunity after the break. ♪ [ male announcer ] this is karen and jeremiah. they don't know it yet, but they're gonna fall in love, get married, have a couple of kids, [ children laughing ] move to the country, and live a long, happy life together where they almost never fight about money. [ dog barks ] because right after they get married, they'll find some retirement people who are paid on salary, not commission. they'll get straightforward guidance and be able to focus on other things, like each other, which isn't rocket science. it's just common sense. from td ameritrade. >>> the smasht genertock market is the best place to have money. >>> to technology now. what do you know? you actually can make money on mobile. check out shares of facebook. right now up $4 on the day. that's a 20% gain in that stock. the social media giant

let me get to julia boorstin. we have breaking news on zynga. over to you. >> yes, maria. we're getting their earnings. they broke even. zero cents nernings per share. that's in line with expectations. revenue looks a little stronger than expected. revenue of $317 million. that's up 3% year over year. wall street was expecting $256 million in revenue. the key thing here with zynga is going to be guidance. it looks like the guidance is coming in a little bit light. bookings are projected to be in the range of 1.09 billion to 1.1 billion. with zynga, we're going to have to continue to dig through the numbers. obviously zynga stock has been suffering on the fact it's cut 5% of its work force. it is ending 13 of its games. we're going to continue to look at the numbers. back to you. >> all right. stick with us. still a lot more to come on this jam-packed edition of the "closing bell." >>> coming up, banking on meredith. financial sector guru meredith whitney talks exclusively to maria about how to play the banks moving into the fourth quarter. >>> and updated status. why has o

jul jul jul julia boorstin with more. >> with a shift to mobile hit in google's results, the issue is how zuckerberg is tacking mobile use. investors are looking for an update to that half-million daily run rate for mobile, sponsored stories that zuckerberg announced last quarter. another key metric to watch is new users. facebook announced money-making initiatives, including selling gifts and apps and in the ad space, introduced facebook exchange to target users based on online activity. these new businesses may be too new to boost the bottom line so we will be looking for any comer on the new business's potential. analysts are mixed on the stock. jpmorgan releasing another upbeat report yesterday saying they are confident facebook can reaccelerate advertising revenue but citi is concerned about continuing desell rating growth. today's results are particularly important as we head into another series of lockup. >>> monster lost 20%s of the value in the last couple of days on news that the fda is investigating five reported deaths perhaps linked to the company's energy drink. as menti

cnbc's julia boorstin has been listening in. julia? >> michelle, ma rarissa meyer saying yahoo!'top priority is mobile, creating a focused coherent mobile strategy which includes attracting a strong technical base of talent for mobile and also figuring out the best advertising solutions. saying that they have re newed their commitment to owning and displaying market share and make ads effective. she's doubling down on the mobile space saying yahoo! has simply not capitalized on. she's owning up to the fact yahoo! has fallen behind in mobile and wants to make the progress. the company says it is not going to give any guidance because the cfo who spoke on the conference call, his first day was today. but they will evaluate over the next quarter the best way to give guidance. we're now going to the q&a period. i'm going to continue to listen in. michelle michelle? >> thank you so much, julia, for the update. >>> so mobile strategy, i don't think any of us should be surprised, right, that's going to be one of the top priorities? >> that's not why you're buying yahoo! >> why are you b

julia boorstin in los angeles has details. julia?tyler, roger enrico previously chairman and ceo of pepsico has resigned as chairman of dreamworks animations board. that's a role he's held since the company went public in 2004. he's been replaced by melody hobson, a fellow board member. she also sits on the boards of starbucks and et ta lauder este. she's also a frequent contributor to cnbc. on a personal note, she and george lucas have been dating for five years. legendary producer/director, now ceo of lucas film is a long-time friend of dreamworks animation's ceo jeffrey katzenburg. we've reached out but they have not responded. >> thank you, julia boorstin. >>> ceos fighting back against the paralysis caused by the looming fiscal cliff. some are even willing to pay more taxes in exchange for spending cuts. how will all of this play out with just a handful of weeks left before that deadline? answers now from one of wall street's biggest dealmakers, chairman and founder of casablanca capital. great to have you here, don. ceos came t

want to get back to julia boorstin on these late breaking stories. we have the facebook earnings. we have another story on sirius. >> yes, this is news on sirius xm radio. the ceo will be leaving on february 1st, 2013, when his employment agreement expires. he will also be leaving his position on the board. the press release saying that the board of directors has formed a search committee to find someone to replace him. the stock, obviously, falling here after hours on this news. in his time at sirius xm, it's grown to be the largest radio station in the world. back over to you. >> all right. thanks so much, julia. for those of you just catching up with us today, it was a rough day for the market. the dow posting the second 200-plus point drop in three days. are we poised for more losses, or is this a trading and buying opportunity with this market down 243 point? david and michael are both with me. good to see you guys. thank you very much for joining us. michael, let me kick this off for you since you were predicting a tough period for the marks. what's behind it, and how much l

chief operating officer sheryl sandberg just spoke exclusively to our own julia boorstin at the company'suture. julia joins me with the highlights from the facebook headquarters in new york. julia, over to you. >> marimaria, sheryl sandberg s facebook has changed since its ipo, showing investors this is a company to bid on for the long haul, trying to find revenue from more different places on facebook. priority number one is building facebook's advertising revenue to turn around decelerating growth. >> already in the last couple months you've seen us roll out products pretty aggressively. we rolled out facebook exchange, custom audiences, new mobile ad formats, revamped our offers. all of these do one thing, which is they help make ads more targeted, more useful, and more effective for marketers on facebook. >> reporter: and it's not just advertising, sandberg tells me the company's looking at new potential businesses, like social search and e-commerce on the heels of last week's big announcement of a test of facebook gifts. and she revealed an entirely new area for growth, charging bran

back over to you. >> thank you so much, julia boorstin. the licensing revenues are huge. if i buy a princess lea costume for halloween -- >> and you will. >> disney gets a piece of that. if you take a look at the kinds of acquisitions disney has made in the past zemseven years, pix and now lucas films. >> it's a big acquisition and of course, rides. let's not forget about the theme park side of it. although julia said george lucas had that relationship, i'm going to correct her even though i love her to death. that was steven jobs' relationship that sold to iger. steven jobs built it up to that monster that it was, "monsters inc" and so forth and sold it off to disney. >> yeah. , where do you go on disney here? some people will take a look at the u.s. business and say, you know what, theme parks areprovi biz. where do you stand? >> i like to fade the big nation building of acquisitions. in disney's case, they deserve credit. they turn these into accretive acquisitions. their merchandising in particular. i'm sure they're going to grow that tremendously. knowing that in par

julia boorstin is live at facebook headquarters.hi, julia. >> reporter: cheryl sandberg tells me that facebook has changed since its ipo. after years of focusing on the company's products, the stock's dismal performance is pushing facebook to look for new ways to make money. here cheryl sandberg reveals how facebook is shifting gears. >> already in the last couple months you've seen us roll out products pretty aggressively. we've rolled out facebook exchange, custom audiences, new mobile ad formats, revamped our offers. all of these do one thing which is they help make ads more targeted, more useful and more effective for marketers on facebook. >> do you have any new ad products that you haven't announced yet? >> many. one of the things i think you can always expect from facebook is continual iteration. we roll out products very quickly. we change our products very quickly. but we think that's really important to continue to develop the products. >> facebook's ad growth has been decelerating. what are you telling wall street? >> our

she spoke exclusively to our own julia boorstin.oins us here live at post 9 with more on this. >> when i sat down with sheryl to discuss facebook's ad strategy, i had to ask the question on everyone's mind. what happened with the ipo and facebook's stock price, which is now off by more than 42% since it started trading in may. for the first time, sandberg weighed in on the ipo, the stock and what it means for the business. >> as mark said, we're obviously disappointed and really surprised by what happened in the ipo. this was certainly not how we planned it. the good news for us is that we're really focused product-driven company. so we're taking that energy and really focusing on proving to the world that we can continue to grow our business, continue to grow our users and their engagement and build a great company, not just for a quarter, but hopefully for decades and decades. >> but your ipo has been described as an utter debacle. whose fault was it? >> i'm going to let others go ahead and answer those questions and i know you ha

from cnbc in los angeles, i'm julia boorstin. >> you you can see samsung electronics down 2.6%. other tech majors also all down. >>> microsoft's frosts also fell 22% missing forecasts. it deferred revenue from windows 8 which launches next friday. microsoft also felt the impact of the general slump in pc sales and of course europe's economic woes weighed on results. shed buildiding 1.3%. and one analyst says the jury is still out on the latest microsoft software and that will be at 5:45 a.m. eastern time. chipotle's third quarter profits rose 30% as it opened new stores, but results missed forecasts. same store sales came in shy of expectations. the company says the impact of the summer drought is already hitting food costs and it may consider raising menu prices. shares down 13% after hours. >> we've had four days of gains so far for european stocks. just weighted on on the down side this morning around about 6:3. ibex down around 0.8%. but keep our eyes on yields. they continued to decline during the session yesterday. and it's happened today. ten year 5.31%. back to levels we

julia boorstin is joining us. julia, this has been the bug-a-boo really now of facebook -- yes, bug-a-boo, mandy. of facebook and now possibly even google. is it not? >> absolutely. so we know that mobile is sloweding and we know that google dominates mobile search with 95% of mobile search market share. so the question is why is mobile a threat to google's bottom line? comes down to the fact that the mobile search is less valuable than search on the desktop. rye? because people are less likely to make a big purchase like an airline ticket or hotel room on a mobile device than they are on their computers. the rise of that lower value mobile search drew google's cost per click down 15% this quarter from a year ago. but since google's playing a volume game, emarketer projects it will continue to dominate mobile ads growing 78% -- its mobile ad revenue some 70% between this year and next year. mobile also threatens facebook but for a different reason. facebook's mobile app does not have as much real estate to show ads

julia boorstin is live in los angeles with what happened. julia? >> that's right, bill. it's a big day for facebook employees, the first time they've been able to sell their shares, the lockup expired on 229 million shares of facebook stock, sending facebook more than 5% lower earlier today on the flood of shares with greater than average volume, though the shares have pulled back and recovered a little bit. now down about 3.5%. now one reason the stock hasn't dropp dropped, on growing mobile revenue giving the stock its biggest one-day boost last wednesday. the biggest lockup expiration in two weeks, 777 million shares will be available to sell. we have to watch and see what happens. back over to you. >> julia, thank you very much. as we start to close out the first trading day post hurricane sandy the month of october is being put in to the stocks relatively flat. the impact of sandy could have a far reaching impact. >> steve liesman back at headquarters following that part of the story. gentlemen, good to see you. steve if you don't live in the northeast how does the

we sent cnbc's julia boorstin hunting after that story. what did you find, julia?> reporter: well, mandy, i just spoke to current tv's ceo joel hyatt. he says that he could confirm that the -- the quote that's quoted in this report saying that they've had three inquiries of companies approaching current looking to buy current tv. and he said that they are not interviewing new banks, that they have had a banking relationship with a bank for a while in terms of evaluating these potential -- these inquiries about a potential sale. one thing that's worth keeping in mind, mandy, is that current tv has distribution to about 60 million homes. so the companies that are looking to buy current, it is not because of the brand or because the content on current right now but because of that valuable distribution. we'll continue to watch. he wouldn't give me any more information on whether he was interested in selling, just said they have received those inquiries by companies interested in buying. >>> put your dreaming cap on, everybody. assume you have an $80 million yacht. rig

julia boorstin has details on the issues that analysts are going to be looking for. julia? >> reporter: well, michelle, we can expect mayer to focus on improving yahoo's products, like flickr, to help compete with google and facebook. this is instead of focusing on content like some of her predecessors, and her mobile strategy will be particularly scrutinized. yahoo has relatively little exposure to ads and doesn't have the electronics like google and other rivals. after google's earnings were dragged down by the shift to lower margin mobile, we'll have to see if yahoo is under similar pressure. mayer has a lot on her plate. bing powered yahoo search is responsible for about third of the revenue but continues to lose market share, just 12.2% of search back in september. we can also expect mayer to field questions about acquisitions. reported she's shown interest in open table as well as advertising at tech companies. and we haven't yet heard from yahoo or millennial on those topics. mayer has shaken up the management ranks. she hired a new cfo and a new c.o.o. we'll have to

julia boorstin is in los angeles. >> september marked the tenth consecutive month of year over year declineseo games and total retail sales dropped 24% last month. the biggest problem is with hardware makers. consol sales were down 39%. gamers are waiting for nintendo's wii-u next month. games dropped 18% despite big hits. madden sold 11% more than last year's title. p.c. games fared a bit better. world of war craft helped soften the total game declines. the big story here is the new york rise of digital games is happening. digital totalled nearly $500 million last month about 9% as much as packaged goods. >>> zinga shares didn't benefit much because less than a third have paid to upgrade. as we head to the holiday season we will see game launches. there was one indicator of positive momentum, hardware sales in september were up from august. michelle and bill. >> thank you so much. bearish news about the video game sector do traders see upsides or do they think game retailers are the better bet. let's get the answer from brian. where is there upside game makers or retailers? >> it looks to b

julia boorstin's got more on this story. julia. >> hi, melissa. i've been talking to various sources in the music industry. from what i understand, apple is continuing its talks with the music label to create a free ad-supported streaming service. michael was just telling me that the talks were ongoing. i reported on this stock in september. and they aren't far enough along for the service necessarily to launch in january. it sounds from my sources like the deals will probably be signed sometime in december before the holidays and that the service would probably launch no earlier than february. one source telling me that apple is looking to launch the streaming music service around the grammys in the first half of february, which would make sense. now, my sources are telling me that this would be a tree ad-supported service that apple would use as a way of driving people to buy music sales. because they're negotiating these individual deals, the service would actually be more similar to a spotify than a pandora. pa pandora is this traditional inte

again, we'll hear from julia boorstin on the situation coming up. >>> up next, will trading resume onl street tomorrow without a pitch? >>> and you think the flooding in new york city was bad? this collapsing crane could have been deadly as well. we'll talk to a lawyer who says this accident will spark a lot of lawsuits from the people who have already paid millions to one day live in that luxury building. that's coming up. ♪ ♪ ♪ [ male announcer ] don't just reject convention. drown it out. introducing the all-new 2013 lexus ls f sport. an entirely new pursuit. [ male announcer ] this is steve. he loves risk. but whether he's climbing everest, scuba diving the great barrier reef with sharks, or jumping into the market, he goes with people he trusts, which is why he trades with a company that doesn't nickel and dime him with hidden fees. so he can worry about other things, like what the market is doing and being ready, no matter what happens, which isn't rocket science. it's just common sense, from td ameritrade.

julia boorstin is taking a closer look at these high-flying plays. >> well, bob, content remains king and people are not cutting the cord. the big question for media stocks is whether they can keep on growing. disney is at all-time highs, up 65% just in the past year. today disdisney was downgraded to average questioned whether it can maintain its pace. despite the news hacking scandal, news corp. is also on a tear on both ad and cable trends, up levels we haven't seen since 2007. discovery and scripps network interactive are also hitting highs we haven't seen since 2005 and 2008 respectively on both ads and subscriber fees. despite having to pay some of those higher fees, comcast is trading at the highest levels since its 1972 ipo as it cashes in on a high-speed broadband. comcast satellite rival directv is also at highs as people pay up for premium bundles. so far, digital distribution has helped these companies. we'll have to see as people shift more online and also to mobile devices whether that starts to eat into media companies' margins. >>> coming up on street signs as we look

i'm julia boorstin in los angeles. a good day for social stocks.acebook shares have pulled back a bit but were up as much as 5% earlier at wedge partners says the social network is further along in monetizing mobile advertising than consensus opinion. the company is taking steps to drive mobile revenue today ruling out mobile ads, triple mode apps and games. zynga shares are up 2% as it launches its second mobile social role playing game. facebook and zynga do often move together. >>> today's sunshine, piper jaffray beating expectations on stronger banking and brokerage results. they say a robust performance in fixed income drove the healthy quarter. the chart is up 8% as we stand. >> your disaster dujour, quest diagnostics, lowered expectations for the year, saying there were structuring charges related to a cost cutting plan and to cut into it would otherwise have been flat profit. down today, still the stock up 27% year to date. >>> it is getting more difficult for lance armstrong. nike and radio shack both dropping him over the doping scandal.

julia boorstin has been following the story and she has some details for us. >> reporter: well, microsoft's biggest bet on music yet is part of a plan for an entertainment ecosystem to compete with apple and amazon as it builds on its popular xbox brand. xbox music is four different services with a global catalog of 30 million songs. perhaps most important, the xbox and computers and tablets with the latest windows software will have access to free streaming of any song with occasional ads. the free streaming service competes with spotify's basic service, xbox music store competes with apple's itunes, along with google and amazon's music stores. a $10 monthly subscription service is similar to spotify's, and xbox's music spart e iic sm create customized play lists like pandora. >> today there isn't a single service that can do it all in one. with xbox music we're the first and only mainstream service that gives you free music streaming plus download to own plus music subscription. >> he says his bundling xbox music and windows in order to make its gadgets like its new phone more appealing.

before we get to jon fortt to sort it out for us and the downfall of the spiraling, julia boorstin is looking at the achilles heel laid bare in google's earnings report. has anybody figured out mobile? >> it's worth pointing out that despite the fact that the shift in mobile is hurting google's revenue, when it comes to mobile ads, google is making much more money than anyone else. e marketer estimates google will generate $1.4 billion in net mobile ad revenue. that's much more than any of the other rivals. look at that full screen there. google is projected to grow that mobile ad revenue by another $1 billion next year. google is well positioned when it comes to mobile ads because it does 95% of all mobile search. that's a big opportunity. the issue is pricing, because mobile search ads are less valuable. people are less likely to make big purchases, whether it is for an airplane flight or a hotel room, when they're on their smartphones. another good player here in the mobile ad space is pandora. that's the internet radio player, largely because people just listen to a lot of interne

. >>> i'm julia boorstin with your cnbc market wrap. marks the 25th anniversary of black monday with a 205-point slide. the s&p drops 24 and the nasdaq mets by 67. ge shares fell 3% after quarter revenue fell short of estimates. ge own i a minority stake in nbc universal. mcdonald's skidded today after profits and expectations. home sales dropped 1.7% last month but home prices were up more than 11%. that's it from cnbc, first in business worldwide. now back to "hardball." ♪ >>> back to "hardball." some fireworks in some key races last night, senate races. showed in the down ballot debates how exciting they can be, and contentious. in ohio, wisconsin, connecticut, virginia, and missouri last night, just last night, red and blue faced off. we me is david corn and poll lit coast's senior washington correspondent, jonathan allen. let's take a look at the action from the always interesting state of ohio. here is republican josh mandel challenging sherrod brown in ohio. they kept up the attacks against each other. here they are in last night

julia boorstin will get us ahead of the numbers. what can investors expect this time around? >> reporter: well, sue, investors expect marissa myer to lay out her plan to turn the company around and help it transition to a more mobile future. yahoo!'s expected to report earnings per share of 25 cents, up 11% from a year ago on 1% higher revenue. the big question is how display ads, which is yahoo!'s biggest business, at 40% of its revenue are impacted by the shrift to mobile where yahoo! has a relatively small presence. we'll be watching that cost-per-click metric which declined at google. yahoo!'s second biggest business is its search business. that's about one-third of the company's revenue. it will also be in focus. it continues to lose market share with just 12.2% of search in september. we'll see what myer has planned to build yahoo!'s mobile prices and keep consumers engaged when they're faced with so many competitors like google and facebook. myer is sure to face some questions about the report that she's interested in acquiring companies like open table, as well as ad

. >> something i want to toss in here, i'm just getting this in from julia boorstin, who, of course,s media and entertainment for us. on this apple story about a potential streaming music service, she says that her sources say that the labels are continuing to be in talks with apple about that. their sense is that apple hopes to launch an ad-supported streaming music service in 2013, but based on the state of talks, it's unlikely to happen at very beginning of the year. >> all right. we will leave it there. we'll take a short break. we've got more apple news coming next. apple shares still halted after the company's earnings. we're going to watch this story. we'll have the latest reaction from a couple of big apple stake holders after the break. stick around. he loves risk. but whether he's climbing everest, scuba diving the great barrier reef with sharks, or jumping into the market, he goes with people he trusts, which is why he trades with a company that doesn't nickel and dime him with hidden fees. so he can worry about other things, like what the market is doing and being ready,

jewel with julia boorstin, nice to have you here.ealth editor, robert frank. >> who needs wings? >> you said you can get private jets cleeper now. facebook, 1 billion active users today despite the social network's growth. ceo mark zuckerberg admits the road has not been easy after the ipo debacle in may. shares of facebook down more than 40% since it went public. a billion users. this is good news for you. >> sure. it's good news. we saw this coming. i actually think the more interesting number is not the billion number, it is the 600 million mobile users that facebook announced it has. that means that facebook's mobile users continue to grow faster than its overall user base which has a double edged sword there. it is good news but they're also not making as much money from those users as their desktop users so they got to get to work. >> i'm one of the 6 billion people who don't have a facebook count. has facebook hit its peak? >> the two numbers i found interesting. first is number one. that's how many drawers mark zuckerberg has

first, julia boorstin has the cnbc market wrap. good afternoon. >> hello to you, martin.into the weekend. we have the dow, the nasdaq and the s&p 500 pretty much flat for the day. the dow is down about -- over 200 fountsz fpoints for the wee. that's it from cnbc, first in business worldwide. ♪ [ male announcer ] this is karen and jeremiah. they don't know it yet, but they're gonna fall in love, get married, have a couple of kids, [ children laughing ] move to the country, and live a long, happy life together where they almost never fight about money. [ dog barks ] because right after they get married, they'll find some retirement people who are paid on salary, not commission. they'll get straightforward guidance and be able to focus on other things, like each other, which isn't rocket science. it's just common sense. from td ameritrade. >>> if mitt romney is elected, he's promised to send virtually every issue aside from abortion back to the states. >> balance budget by eliminating unnecessary programs, by sends programs back to states. taking the federal dollars, bringin

julia boorstin spoke exclusive to the kro sheryl sandberg and she joins us now from facebook's new yorkwhat did you hear today, julia? >> well, mandy, sheryl sandberg told me making money from the mobile users is a top priority and she couldn't deny the company has a lot of work do. she did say that facebook is uniquely positioned to pull off mobile ads. >> mobile is obviously a huge trait for the company and a huge opportunity. we have a big mobile network both in terms of our users over 500 million, but also in terms of the other apps and sites that are enabled with facebook. we have over 9 million across mobile and desktop in the world. >> how can you compete with google whether it comes to an ad network? >> our results are very strong. people who are using facebook to reach customers are finding that because we have real people and real engagement the results compare favorably with basically anything else they do. even our targeting. if you take a narrow targeting for advertising -- women, 18 to 28 -- the average online actual getting that right is about 35%. our being aaccuracy is

. >>> next up, sheryl sandberg speaking to cnbc's julia boorstin for the first time since the company'ss. >> we said it a bunch of times. as mark said, we're disappointed in the stock price but we have to focus on moving forward of how we build a business. >> is she helping to win over skeptical investors? we'll check it out. >>> also speaking of facebook, is mark zuckerberg as we've never seen him before, in a suit? what is the world coming to? what was the occasion? we'll find out, coming up. he didn't even wear a suit for his wedding. smart comes with 8 airbags, a crash management system and the world's only tridion safety cell which can withstand over three and a half tons. small in size. big on safety. which can withstand over three and a half tons. why they have a raise your rate cd. tonight our guest, thomas sargent. nobel laureate in economics, and one of the most cited economists in the world. professor sargent, can you tell me what cd rates will be in two years? no. if he can't, no one can. that's why ally has a raise your rate cd. ally bank. your money needs an ally. [ male a

julia boorstin has the latest on that stock. >> the ceo saying the last few months have been challenging. this, of course, comes a day after announced layoffs of the company. he said that part of the problem is smartphone use. zynga doesn't have as high of margins as it does on desk top. the other problem, the company did not bring enough new games to market fast enough. one surprise it sounds like "farmville 2" is on track to be one of the biggest hits in year. also talked about the potential in real money gaming. today zynga announces partnering with bwin to launch online gambling in the uk. it'll be an important test for the potential of online gambling. another bright spot, advertising where the company is investing in growth, huge success for their online video ads. and zynga's ceo discussed the $200 million stock buyback authorized by the company. and right now they're talking about the full-year projections, eps projections of 2 to 3 cents for the whole year is lighter than wall street was looking for. >> thank you. >> $2.41, anyone a buyer? >> i think this is the classic short co

>>> i'm julia boorstin with your cnbc mooshth wrap.w adds 3, the s&p falls 1 and the nasdaq is up 1 point. the economy grew at a 2% annual rate in the third quarter thanks to rising consumer spending. it's the last read on the growth until after the election. >>> consumer sentiment rose to a five-year high as americans grew more optimistic about the economy and their finances. >>> and on the earnings front, merck shares ended slightly lower after reporting results that beat estimates. that's it from cnbc, first in business worldwide. now back to "hardball." ♪ >>> welcome back to "hardball." nearly as important as the race for president are the races that will determine control of the united states. democrats control the senate effectively 53-47. jennifer duffy of the cook political report puts the chances of republicans gaining the seats they need to take control at 40 to 45%, a number that's diminished over the year. let's take a look at the maps. these are democratic seats that could go republican. montana, north dakota, nebraska whi

julia boorstin with a preview. >> despite that intrigue and uproar over the earnings release, the bigts will be asking is about why those earnings were weaker than expected and what the forces are behind that and how long it will take to turn that around. just like with facebook, the growth of mobile devices and tablets seems to be threatening google's growth. google's cost per click was down 15% this quarter from a year ago and down 3% from the prior quarter. that is a larger decline that what wall street expected. this comes down the fact that ads on mobile devices cost less than ads on desk tops. this is a challenge for google as people shift more of their time to their smart phones. another big topic that's sure to be addressed on the call is what google calls its sites revenue. that includes sites tied to keyword searches. that grew 15%. that's less than half of the growth from a year ago. of course, analysts have been weighing in on this as seema mentioned. barkley's called this a buying opportunity. gene muenster also honed in on the mobile monetization issue saying it is just

. >> we've got julia boorstin still here. she actually walked from l.a. this morning just to talk to us about this story. the stock's down 16%. cut their guidance last night, said they were going to cut expenses. you've spoken with mark pinkus, you've spoken with mark zuckerberg. facebook also took a hit after the zynga warning because they get so much revenue from zynga. what's going on here? >> social gaming is not what it was cracked up to be. the problem is people used to spend a lot of time on their desk tops playing farmville. now people are spending more time on their smartphones so they're not playing these social games as much. people are shifting that time they used to waste playing social games playing mobile apps. zynga interused more of these games. they're the same model as farmville, they just haven't taken off. if you look at numbers, fewer than 5 million people have been playing them on a daily basis. that's compared to at one point farmville was getting 80 million people. >> when you say they weren't -- they're not all they were cracked

>> julia boorstin, thank you so much. >> incredibly important development. it keeps cropping up on the program. there's something generic happening here. let me give you another example. apple i believe is also working on something called i travel which will be an online travel agency for want of a better expression. google and apple and microsoft also going into this particular area of internet with music. all encroaching on the areas where we see so many small specialized intercompanies at the moment and a lot of them -- i see you are still there could be in difficulty further down the line. we don't know where apple will go next and what business it will challenge. >> absolutely. i think the thing with apple is that it wants people to stay within its ecosystem. it wants to give people a free music service to sell them songs rather than people listening to pandora on its iphones, it wants them to stay within that itunes ecosystem and that's how it is trying to do that. i think what we see with microsoft as well is all of these companies are trying to keep

julia boorstin has details from los angeles. shareholder meeting tomorrow. >> carl, that's right. a growing list of investors is opposing rupert murdoch and his family's control over news corp. now, calsters, which is the california state teachers retirement pension has $153 billion under management. it's voting against the re-election of every single news corp. director. another california pension fund, the california public employees retirement system, which has $273 billion under management, is opposing the re-election of rupert murdoch and his sons james and lachlan from the board. this according to the telegraph. they have not responded to request for comment. these two join a broad list of investors against the murdoch family control. proxy advisory service glass lewis and british hedge fund hermes have come out in opposition to his role as chir. christian brothers investment services gathered 18 investors with more than $1.6 trillion in assets under management and $13.4 million news corp. class a shares. they expressed su

from cnbc los angeles, i'm julia boorstin. >> and one of the top stories trending is what to expect from. investors are expecting as much of a $50 stock price swing up or down. get the whole story on cnbc.com. but we want to know are they a swing factor are not. join the conversation. worldwide@cnbc.com, @cnbcwex or @rosswestgate. let us know your thoughts. still to come, we'll be in florida for the latest on hurricane sandy which is just slammed in cuba as a category 2 hurricane. >>> hurricane sandy has hit cuba. it slammed into the southeastern part of the island early today with winds of 105 miles an hour. at the same time, national hurricane center has extended a tropical storm warning in florida. joining us from florida, mike seidel from the weather channel. mike, how is this storm going to progress? >> so far so good here. it's moving north at 5. still a category 2 hurricane. they had a wind gust to 114 miles an hour. it's now exiting cuba. we have hurricane warnings for most of of the bahamas. it will go due north, so it will avoid a direct hit here in florida, but we'll have wind

he joins us for an exclusive interview along with julia boorstin in los angeles.o you. >> good morning. >> it was about 24 hours i was in this very chair when we noticed the stock was halted. a lot of confusion because we didn't quickly understand why. for those who haven't paid extremely close attention can you explain what happened yesterday? >> yeah, sure. we released our earnings before market. we had great earnings. i think revenue was up 38%. profit up 44% year over year. the stock initially went up. as we settled in for our earnings call, we saw our stock dropping. didn't really know what was going on. as we were answering analysts' calls, one of the analysts actually mentioned that we had done a filing earlier, a required sec filing reconciling a profit metric gap to nongap on -- on one of our segments. and fact set, a financial firm, had misinterpreted that as our guidance for the entire company. i guess the market reacted pretty negatively to that. the stock dropped. nasdaq halted. ultimately it was clarified. the stock has rebounded some. certainly not

julia boorstin joins us from there now along with goldman's chairman and ceo lloyd blankfein and two urs. good morning, julia. >> good morning to you carl, here with lloyd blankfein at the goldman builders and innovators summit. thanks for having us here today. >> thank you, julia. >> you're gather so long many interesting entrepreneurs. what opportunity do you see with the entrepreneurs for goldman's business? >> this is what we do. we try to identify entrepreneurs, wealth creators, job creators, we provide advice, we provide financing, we help them build their businesses, this is a core function of the firm and so really it's right down the middle of the plate what we do in our business. >> how important are the next generation of startups for goldman's business and the economy as a whole? >> so important and i have to say our business and what's good for the economy line up. we profit from growth and we help contribute to growth but these are the business growers, and we in some ways use our convening power to draw people in, to have these entrepreneurs meet with entrepreneurs from

. >>> right now breaking news, julia boorstin has more on what's happening with facebook. >> that's right announcing it has 1 billion monthly active users and 600 million mobile users, mark zuckerberg saying, making this announcement saying "i'm committed to working each day to make facebook better for you and hopefully one day we'll be able to connect the rest of the world." this is a major milestone for the company. facebook hit 500 million active users, doubling its size in two years. mark zuckerberg taped an interview with matt lauer airing exclusively on the "today" show shortly, that sitdown his first since the ipo coming up later this afternoon. >> yesterday afternoon i saw a headline, facebook is going to charge you $7 if you want to send posts, headlines to your friends. sounded crazy. >> facebook is testing all sorts of different ad models and facebook gives you the option of paying to promote your post to your friends. so advertisers can pay to promote their posts and make sure that people who follow them see their posts and you can pay to make sure that your posts go to the to

. >> joined now by daniel earns and our own julia boorstin.ing 1 billion monthly active users. is that, in fact, much of a milestone? >> i would make a few points. first, we were actually modeling 1 billion in the quarter. they're actually a couple days late in that. the number's up about 25% year over year. and on a billion basis, that's pretty strong. i point out apple, on their last number on itunes accounts, was over 400 million, which is up about 85% year over year. and they're doing a lot more revenue, you know, peruser at apple than they do at facebook. i think billion is a big number. i don't see how, as matt said, you know, they don't kill it on the revenue basis with that. but i think the more interesting things coming out of facebook lately is one, the pr blitz. first it came on aol tech crunch, then sherrill was on with julia, and mark is on with nbc and matt lauer tonight or today. so i think that that, plus they're doing a commercial. it's hard for me to imagine, as an analyst, sitting in front of my model looking at what they're