. >> let me bring in julia boorstin. she is at that big facebook event in menlo park, california. lia, first your reaction to this. we flew it would be something along those lines but what do you think of what mr. zuckerberg unveiled so far? >> well, sue, i think it is exciting. it is always nice to hear directly from ceo mark zuckerberg and what he unveiled in the new news feed is a much cleaner design that puts emphasis on photos and videos. as can you see in his demo there, the photos and videos are front and center. it is interesting that mobile experience looks almost identical to the the desktop experience. this comes as facebook puts more emphasis an mobile app as zuckerberg said, this is a mobile first design. a phrase he used, he said this is like a personal newspaper. a newspaper is not a term that you associate very much with facebook but he says this is like a personalized newspaper and people should be able to customize their news feed to get information from friends and also public figures and things happening around the world. >> i think this is particularly interest

let's get more on this with julia boorstin. k in october 2007, none of the social media companies were public, facebook had 15,000 users and $15 billion valuation compared to its 1 billion plus users and $67 billion market cap today. at the last linkedin just reported its 14 million members could post a profile photo. can you imagin today the sight has over 200 million members. its stock is up nearly 290% since its may 2011 ipo. it's far outperformed facebook, which is down 26% since its ipo last may. the real losers are zynga and groupon. their stocks down 64% and 72% respectively since their late 2011 ipos. now, at the dow's last peak netflix was public primarily in the dvd rental business and just launched a streaming video service. since then the stock has gained 700%. now, notably absent from this list is myspace. back in 2007 it was considered the leader with 200 million members and 45 billion monthly page views. myspace, of course, fell from grace and failed to make the transition to mobile, which is where all the public

let's get a market flash from julia boorstin. what are you watching?> netflix giving back dramatic gains. today trading back more than 5%. a consumer satisfaction indaeks reveals that netflix wasn't won back kust my satisfaction since raising prices in 2011. also impacting stock are worried about more competition from hulu. zynga is up 5% gaining on optimism it will cash on on on-line gambling. now zynga shares are up more than 50% so far this year. but there is still down more than 75%. when you look over the past 12 months. brian, over to you. >> julia boorstin, thank you. >>> now, what is the best commodity trade? we will find out. >> did you know there is a way to trade student loan debt? sounds like sub prime crisis all over again. but is it? we find out. hey, so i just switched my car insurance to state farm. saved like $480 bucks. that's a lot of money. i know, right? wait...you have a car? yeah, an suv. [ male announcer ] switch and you could save $480 bucks with state farm. revolutionizing an industry can be a tough act to follow, but at xerox

coke has something to say about it and julia boorstin has more. >> that's right.ocial chatter has no impact on short-term sales and it is the most popular brand on facebook with 62 million likes and 700,000 twitter followers. facebook actually agrees, saying quantity of chatter doesn't matter and citing a study of more than 600 campaigns that focused on getting the message in front of more people rather than generating more buzz had 70% more return on investment. coke has no plans on changing strategy saying that the display ads on facebook are 90% as effective as tv media. >> let's continue this conversation as we jump off it. i want to give you the results of our yahoo! finance poll. does facebook and social media influence what you buy? 3% said yes and 11% said from time to time and 86% said it never does. gm basically said they were not going to spend any money or time on social media because it was not working for them. >> gh had the opposite response that coke did. coke said the free buzz is not valuable but they are going to stick with their social ads. >>

julia boorstin explains. >> reporter: that's right, mandy.cola says social buzz has no impact on short-term sales despite the fact that coca-cola had 62 million "likes" and about 700,000 twitter followers. but all of that social chatter doesn't boost the bottom line. and facebook actually agrees, saying focusing on the quantity of buzz misses the point and it's actually all about the number of people it reached. it cites a study of 60-plus campaigns which found that the campaigns that focus canned on reaching more people rather than generating higher buzz generated 70% on investment. coke is not changing its strategy, saying its display ads are 90% as tv ads. in contrast, search ads are only half as effective as tv. coke has to figure out how many messages it reaches. and the biggest challenge is the fact that it's hard for come computers to tell whether social buzz is good publicity or bad. >> all right. rethink that. thank you so much, julia boorstin. >>> coming up next, the stark headline that has suburban soccer moms everywhere turning re

. >> well, we are going to do the rundown and jane, julia boorstin is joining us from los angeles. ng around facebook and reported that story for a long time and does it surprise you that he is number one? >> not at all, tyler, and it totally makes sense and shows that facebook employees care more about the environment and the quality of life than the stock prices. it shows that he has a open door policy and he hosts regular meetings with employees to keep an open dialogue of what is going on with the family and the food at facebook, tyler, is really good and that makes people really happy. >> and jane, you give them free food, you will get a lot of votes. >> certainly in the media. well, the only negative on glass door is that the companies believe that it is growing too fast and may lose the sort of hacker vibe. >> we will take a quick break and come back to finish up with the second installment of the "power rundown" right after this short one. [ male announcer ] this is joe woods' first day of work. and his new boss told him two things -- cook what you love, and save your money.

let's goat julia boorstin with that. ulia. >> reporter: that's right, pandora announcing ceo and president joseph kennedy is stepping down and the company had start up a new process to find a new leader. joe kennedy has been ceo of pandora and has led the company since 2004 and been there nearly ten years. this comes, of course, on the heels of better than expected earnings. pandora shares are trading 20% higher after hours on the better than expected results. maria, no details here about why kennedy is stepping down, but there are some comments about what kind of growth he's overseen and how co-fund err has been a significant leader of the company is looking forward to helping found the next leader of the company. kennedy does say he'll stick around and help in the transition. interesting that he's stepping down at a time that the company is showing such significant impact and growth. >> julia boorstin, thank you. so much news in the social network space. more than 1.5 million followers on twitter. >> yes. >> and always

julia boorstin live with the details. julia, what can we expect?rter: well, scott, about 100 journalists are here for the unveiling of facebook's new newsfeed which we expect to be cleaner with a bigger emphasis on photos as well as more video. now, we don't expect to hear anything specifically about advertising because ads flow directly into the newsfeed, this should mean bigger ads and the potential for video ads which are considered more valuable, which should in turn drive higher revenue for facebook. we're about to head inside for the presentation. there's no official word on whether zuckerberg will be there. but i think he probably will make some opening remarks. because this is sort of one of the cornerstones of the company. and i'll be back in "power lunch" with all the details. >> we'll be looking for those headlines. julia boorstin. we have a lot of facebook bulls on this desk. >> absolutely. the one thing i think the differential here is that facebook hasn't run into this, scott. and that's why i think you're getting a pop in the stock r

julia boorstin spoke to him exclusively last night.ber later on. >> absolutely. we're going to discuss how the equities have come off of it, maybe it was priced in, maybe a lot more than that's priced in. we'll talk about interest rates, can they really get a life of their own, and, of course, let's talk about europe, and the fed exit, and an opinion on a lot of things we're going to dig down with him at the bottom of the hour. tion. only hertz gives you a carfirmation. hey, this is challenger. i'll be waiting for you in stall 5. it confirms your reservation and the location your car is in, the moment you land. it's just another way you'll be traveling at the speed of hertz. transit fares! as in the 37 billion transit fares we help collect each year. no? oh, right. you're thinking of the 1.6 million daily customer care interactions xerox handles. or the 900 million health insurance claims we process. so, it's no surprise to you that companies depend on today's xerox for services that simplify how work gets done. which is...pretty much

julia boorstin has the full report for us. what are we looking at, julia?> well, mandy, twitter hashtags are valuable, because they organize conversations to pair with ads so it makes sense that facebook would embrace what they invent invented to make posts as searchable as photos are when they are tagged with people. a filter of trend iing topics le we see on twitter could help to unify facebook conversations for marketers and brands and drive public conversation and like twitter hashtag encourage for the search. the ceo of facebook mark zuckerburg referred to it when he referenced grass search. >> we want to view all of the posts on facebook which is another big job that is really exciting. >> so what does this mean for twitter? on the upside facebook embracing hashtags could engage people with twitter by edge gating them about the complexity of twitter speak, but twitters should look out, because facebook is looking to cut into the ad revenue projected to hit $550 million this year according to e marketer. and imitation may be the best form of flattery,

julia boorstin has the latest on the conference call. julia? >> yeah, that's right.higher as you mentioned, because the company reported better than expected revenue. better than expected profits. the company reported a loss of four cents per share. that's a cent higher than expected. a lot of the other metrics are coming in really strong, as well. of course, the big headline here is that about 15 minutes ago, about 3:45 eastern -- 4:45 eastern, the company announced that joseph kennedy is going to be stepping down. he's been running the company since 2004, entering his tenth year at the company. said it's just time for him to move on and the company is going to start the process of trying to find a new leader. it sounds like, from this report here, from this press release here, that there are no plans to hire internally, they're going to be looking externally. it is interesting they going to have this management change as the company really starts to gain traction, especially in areas like mobile. on the conference call, there's been a lot of talk about monetizing m

julia boorstin, to me, with all the problems this country is facing, this is kind of a baffling story. >> oh, brian, you make fun of it, but this is great for hollywood. this is the first time the studio has been able to actually charge big fans nor see a film, and it's all about leveraging the power of crowd funding. about 45,000 fans of "veronica mars" are putting in more than $2.7 million to turn the old tv show into a movie. in less than 24 hours, "veronica mars" creator rob thomas and actress kristen bell reached their goal on kickstarter, a new record. warner brothers agreed to do the film if it could demonstrate sufficient crowd interest. and they're not doing it for a return, they're doing it for the content. a $10 pledge by the pdf of the script the day the movie is released plus e-mail updates on the shoot. $35 buys a digital version of the movie plus a t-shirt. 100 people paid $500 for kristen bell to record a voice mail message for them and another 100 people spent $1,000 for tickets to the movie premiere and after-party. one devoted fan pledged $10,000 for a speaking role

julia boorstin is here with the bull case. >> here's the thing. it all depends on valuation.actly what twitter's numbers are. so i'd be very curious to see twitter file that s1 and finally get to dig through all those numbers. this is a company that's projected to have $800 million in refuvenue next year. many people say based on changes they've made recently, they could have over $1 billion in revenue. mandy, they have a couple of big advantages that really give a lot of potential in that ad space. >> i'm really interested in what the bear case is. and let me think. facebook seemed like a great idea to ipo at the time. and what's it done since then? i mean, isn't there a possibility that the same thing could happen to twitter? >> i think that's one reason why twitter is really taking its time. i've interviewed the ceo. he said we have no plans to go public. we're just focusing on the business. they've made changes. one is they've rolled out much better targeting, allowing advertisers to target you based on very niche interests. if they know that i really like a certain tv sh

cnbc's julia boorstin comes to us from los angeles. >> they're looking for ways to make hash tags more useful and more important and it would make sense facebook would try to embrace what twitter pioneered. they helped marketers driving their ads, drivinging twitter's revenue 90% higher to $590 million this year according to emarketer. facebook users already use hash tags and they're used on instagram. now they're clickable so you can search for related posts with the same ease as searching for tagged photos. when mark zuckerberg talked about graphs, he talked about that. facebook may be taking a page from twitter in this experimentation, but, mandy, both facebook and twitter would like to recreate the success google has had with its search ads. and that's what this really is what it's all about. it's still very early. my sources tell me it's an experiment asian. i think that what this really is a small piece of the big story of search and the idea of facebook segmenting its service, it's not a massive con tenth that you have to filter through, but they make it easier for you to filter

cnbc's julia boorstin joins us from los angeles. julia, what can we expect and how important is this for dwa? >> well, melissa, dreamworks releases just two films a year. each one has a big impact on its bottom line and stock price. the kroods the movie that opens today is the studio's first movie distributed by fox. this after its deal with paramount expired last year. and dwa could use a hit after "rise of the guardians" bombed prompting an $87 million write-down and major layoffs. the movie is expected to gross $40 million this weekend and if it does less, the stock could take a hit on monday. now, dreamworks animation faces more competition as other studios crank out more digitally animated family friendly fare, but this movie will benefit from the fact it would face competition until late may. melissa, reviews have been mixed, but 87% of the audience liked it on rotten tomato which is a pretty good sign. >> one can always hope. julia, thank you. so, is dreamworks stock a blockbuster in the making? let's call to the charts with t

julia boorstin joins us from los angeles with the latest on the clash of these two titans. julia? >> well, mandy, sources tell me that facebook is looking for ways to make hashtags more useful and more important. and it makes sense that facebook would try to embrace the format that twitter pioneered. twitter hashtags help marketers target their ads, driving twitter's revenue 90% higher to $550 million this year, according to e-marketer. now, facebook users, some of them use hashtags and they are huge on instagram. now facebook is experimenting with making them clickable, to search for related posts with the same ease as searching for tagged photos. when mark zuckerberg announced graph search back in january, he talked about the potential of filtering posts. now, facebook may be taking a page from twitter, with this experimentation, but mandy, both facebook and twitter would really like to recreate the success that google has had with its search ads and that's what this is about. >> indeed. i'm wondering how much, julia, analysts feel this is going to move the needle for the stock?

julia boorstin joins us now with her exclusive interview. zblulo julia? >> that's right.he surprise announcement that he's leaving. kennedy told the board of his decision on tuesday night and stressed that he is committed to stay until successor is found, which could take months. the announcement comes on the heels of better than expected results, and a couple of bold moves that will boost the bottom line. so i asked him why, after nine years leading pandora, he's leaving. >> my envision had always been to create an enduring, great company. and there's no perfect time for someone in my position to leave but i think this is a good time. we have tremendous forward momentum on all parts of the business. we turned the corner on mobile monetization. we have a great team. great plan for this year and i think it's the right time for a very orderly transition to someone who can take the company to the next level and beyond. >> so, guys, that was kind of a nonanswer. when i asked if i was fired he laughed and said no, that it's just time to recharge my batteries. now kennedy says

. >> suze, julia boorstin here. how much money is at stake? >> a lot of money.re from $1,000 to $8,000 a year in taxes. so there you have one. now, that's a lot of money that a family could be doing what with? spending, putting into a college fund for their children. but instead, they have to pay taxes, simply because, why, it's not recognized on a federal level. it's a really big deal. >> well, and of course, this is a very timely discussion to have, right, suze? the issue that the court was looking at earlier had to do with a woman whose partner passed away and she was essentially refusing to pay the estate taxes on that woman's passing. saying, if they were a thea and not a theo, which was her name, they wasn't be basing this. >> yeah, the estate limit has gone up from $1 million to where are we right now, $5 million. so, okay, estate taxes, if it's going to affect us for $5 million or above, i get that. but it's not the same as it was when this couple died. but there are many benefits that affect every single person out there that's in a gay relationship. ag

. >> julia, boorstin, thanks very much. >>> robert is splitting chairman position a good idea for thisanies, kayla? >> we had the proxy viedor on this morning, tie lower. and he said this is not because of something he did, and i agree, if it ain't broke, don't fix it. i think this is a nonissue. >> what do you think? >> philosophically it makes sense to split the roles. but there is no measurable difference in the companies where they are together and apart. so if it ain't broke, don't fix it. >> i was going to say, what's the harm in splitting it? but we have to move on. a window on a company in distress. $5 off your next purchase of $5 or more. you found this, kayla. >> it was in my inbox. just felt hilarious. an at for denim and i read down and there was this coupon. it was diczar. but this is how much the company is worth for jc penney. they are willing to pay the cuff customers 5 bucks if you spend 5 bucks. >> they have to pay me 5 bucks to shop jc penney. >> oh, that's mean. >> do you make it up in volume? >> folks, we pressure being with us. more on the markets on another big d

. >> our own julia boorstin is there when pandora ceo called it quits. keeping a close eye on the stock. julia, what's the latest on that? >> mandy, right before ceo joe kennedy announced he is leaving pandora, better than expected earnings an stronger than expected outlook. sending stocks about 20% higher an hour, trading p. those gains are held on to even after the ceo said he was calling it quits after nine years. confidence speaks to the great strides kennedy made to help pandora make money from growing mobile user base. growing 111% over a year ago. j.p. morgan's doug says leaving the company well positioned. and new systems allowing radio advertisers to more easily access pandora's ad inventory. but it is worth pointing out, analyst still have concerns. barclay's diclemente is worried about high cost. and william blair shack art has an eye on the potential threat from apple launching a competitor later this year. of course, mandy, big unknown is who will replace kennedy as ceo. based on market reaction today, there is confidence that a successor wi

julia boorstin sat down with mason in september. strategy they thought was too far afield from a company that couldn't get its act together even when it did one thing, which was do daily deals. he said the company was doing well inspite of his leadership. take a listen. >> you stayed out of the shot light lately. what about your leadership style is that s that part of your problem with wall street? >> it is hard it say. i think wall street can rest assured, i have built a wonderful executive team around me of ex members of amazon, of google, of sales force, cisco. really a world class management team. and i think we all come together to be the right mix for groupon. >> so no doubt that's why the stock is up on this announcement but maybe not up as much as a lot may have thought. 25% loss after that earnings. disaster. >> right. >> now hasn't come up by that much. they just don't know where they are going. >> we spent a lot of time quoting from the letter. no doubt andrew mason's good-bye letter was one of the more eccentric ones we

and julia boorstin on media and the entertainment industry.a great graphics sequence, don't you think? >>> t-mobile is also announcing today it will finally carry the iphone. jon, this seems quite an important piece of news. will we break apart the kr9 structure? >> i wouldn't hold my breath. in context, t-moibl is running a distant third to at&t and verizon. they needed to do something. they're losing subscribers, so they get the iphone. they're still in a way subsidizing it. we'll let you pay for the rest over two years. you still have to pay for the phone. you have no contract for the service fee. people could get the phone for them and take it over to straight talk wireless. sure, they don't have lte, but walmart's plan is cheaper. >> they may not catch up, but the fact that you aren't locked into a two-years contract and none of the other major players are offering that. it seems like a pretty good deal. won't that help them? >> it might, but it might hurt them. part of the reason t-mobile has losing subscribesers is the lte networks isn'

on our panel, julia boorstin, cnbc's social media and entertainment correspondent and paul lee, a partner has led the firm's investments investments. paul, go ahead. what are your initial reactions to this concept? >> huge opportunity. obviously i agree with the entrepreneur in terms of neighborhoods being a fundamentally different social network. the question really comes down to scaleability. like how are you going to knock down neighborhood by neighborhood. and the penetration there while difficult would create significant barriers to entry for the competition. i think it's really interesting. >> local and hyperlocal seems to be a trend in this world that we're looking at julia. your reaction? >> i think the interesting thing here is going to be how they really distinguish themselves from the other tools. you could create something similar to this with google circles. you could create a private group within facebook. the question is how they will get people to sign up for a whole new social network and i wonder if there's an opportunity to layer them on top of facebook. >> i wonder whe

julia boorstin is live. what are the companies hoping to find?ands are everywhere here and ask the yes why all the corporate names are flocking here to south by southwest, it's because this is where all the cool kids are. here is how one entrepreneur put it. >> you have this cross-pollination between digital and film and music, sort of multidid disciplinary creative arts, and so there is a cool energy to it. >> major advertisers are teerg win over the influencers and create buzz about their products. samsung delivers some fresh smartphone batteries. yahoo! launch alley showcases its flicker photo sharing service. microsoft is promoting its blind comparison to google for its bing search engine. handing out bracelets for access to swag and massage. and american express are here looking for new customers. >> i think south by southwest is the conference where additional social mobile and technologies are being showcased. this is where the future happens first. we need to be in the middle of it. that's where our customers are. >> even chevrolet is off

. >>> i'm julia boorstin with your cnbc market wrap. the dow ekes out a gain rising three points.ls more than three points and the nasdaq sheds 8 1/2 points. >>> worries of cyprus continue to weigh on the markets. rejected a bro posed tax on bank deposits casting doubt on a bailout. >>> in the u.s. housing starts jumped .8% in february meeting expectations. meanwhile, building permits a gauge of future construction rose to the highest level since 2008. that's it from cnbc, first in business worldwide. now back to "hardball." >>> there's no one reason we lost. our message was weak. our ground game was insufficient. we weren't inclusive. we were behind in both data and digital. and our primary and debate process needed improvement. >> there's the lift of a driving dream. welcome back to "hardball." rnc chair rience priebus reporting on the state of the republican party and brought relief to establishment types but also angered conservativeses who say priebus, that man there, was exactly wrong, that the party can't win if it moderates its right wing positions. here was rush limbaugh

. >>> julia boorstin breaking news right now. >> electronic art ceo john ciccitiello is stepping down 30th. the company continues its search for a permanent ceo, larry probst will take over as executive chairman. he is form r ceo of electronic arts. riccitiello has been ceo since 2007. in that period the company has suffered. the stock down fairly dramatically over that time period as the company has suffered with industry wide declines in video game sales and increasing competition from the likes of zynga and other social and mobile game makers. the stock reacting positively. up about 1%. we'll be waiting to see who the company finds to take over after riccitiello leaves. >>> the mediterranean sea, doesn't it conjure up thoughts of rest and relaxation? not financial ruin? the island nation of cyprus has the entire world watching tonight as its banks remain closed. could that happen ever here? meredith whitney will speak with me exclusively about that. she also has a couple of bullish call on some big bank names you won't want to miss. join us for that. >>> also ahead, cit ceo john th

. >>> i'm julia boorstin with your cnbc market wrap. the dow janed 56 points.s ten and the nasdaq viz 25 points. stocks rallied after the fed kept interest rates unchanged near zero and said it plans to continue buying $85 billion in debt until unemployment falls to 6 1/2%. now for the closing bell. software giant oracle reported revenue and earnings. shares are trading lower after hours. that's it from cnbc, first in business worldwide. now back to "hardball." >>> welcome back. one of the more unsettling takeaways from this week's or last week's cpac conference from a video from a breakout session called trump the race card. are you sick and tired of being called a racist when you say, when you know you're not one? on monday we showed a short clip from that event where a participant suggested slaves should have been thankful for free food and lodging during those hundreds of years of slavery. a documentary was in the room as well and more video of the exchange. let's watch. >> it seems to me like you're reaching out to voters, with the program that you're offe

the final tv interview as ceo was with our own julia boorstin. julia? but the business hasn't actually changed since yesterday. groupon stocks has benefited from this news as investors seem a little bit relieved that the struggling company is making big changes to turn things around and saying good-bye to mason's quirky wild card management style. the stock is still down about 25% since the november 2011 ipo. as the daily deals business has become more crowded, and profit margins are squeezed. now, today, many analysts like jordan rohan are calling it a step in the right direction. but rohan still says groupon's current strategy is, quote, incomplete, that the business model may take a long time to recover. there is still a lot of skepticism. who knows what strategies the new ceo will take. but justin post writes, it does not change our cautious view on groupon's business model shift to gropon goods. groupon's most bullish analyst who had a buy in the stock before mason was fired, said this is a huge opportunity. telling us, quote, they're building a te

julia boorstin, live from texas. >> my life is not that interesting.s is a lot of information. >> it goes into the brain. >> like that kid in that movie. >> dead people? >> all right. still ahead, it could happen this week. the s&p 500 poised to hit its own all-time high. what will it take to get us there or is this rally in jeopardy? plus facebook board member and chief operating officer sheryl sandberg calling for women to lean in and embrace success. her new book is generating a lot of buzz and we'll be joined by author "the facebook era" clara shih. back in two minutes. >>> welcome back to "squawk on the street." we're watching shares of coinstar. it's still up just shy of 2% on the back of a few pieces of news. over the last week coinstar has raised 350 million in debt and it will use that to buyback shares. the company has indicated also a press release just hitting the wires about coinstar looking into possibly get into the automated coffee machine market and you see the redbox video kiosks? could those carry coffee some day? that could be the p

julia boorstin joins us with a special interview. >> hi, carl. thank you so much for having me.veloper's conference is going on. thank you for talking to us, peter. >> pleasure, jjulia. >> you have lowered your outlook for the company. what is the most important thing for the new leadership to focus on? >> certainly the ze parture at the end of next week is a sad day. but he leaves the company in great shape for the future, as well as the movement to direct a consumer digital commerce that i think we're leading the world in video game publishing. this will be the queue for the next leader. >> what that really means here is really inexpensive social and mobile games. it's a very competitive market. what are you going to do to make sure electronic arts are not still losing customers. we had a number one publisher, but we've always in our legacy is to be a publisher and developer of core games for core consumers. there are hundreds of millions of those around the world. now it's a balance. you're exactly right. there's a fragmentation in the marketplace. we're leading on all sides.

jul julia boorstin with a preview. >> reporter: well, we expect the news feed to be cleaner with biggerart of facebook's plan to draw in users and keep them hooked on the site and give advertisers better ways to reach those consumers as it looks to ramp up ad revenue. during facebook's last earnings call, mark zuckerberg hinted at a growing interest in growing the number of videos on the page. this is facebook faces reports it's losing its cool factor. now, though we don't expect any specific news on ads today, since ads flow directly into the news feed, this means bigger formats for advertisers and video ads generally draw higher prices, which would be a good thing for facebook. today's presentation comes on the heels of last night's appointment of a new board member to facebook's board. the chancellor of uc san francisco and former president of product development at genentech. the latest in a series of moves to help grow facebook's ad business. last week, facebook bought a company to help measure ads more effectively and presumably, carl, today's announcement will help make the ads m