julia boorstin has the story. >> reporter: twitter's newest advertising tool targets users based not on what they tweet about but the websites they visited. if you visit trip advisor, that site plus any company interested in reaching consumers planning a trip could show promoted tweets with relevant deals. this is valuable because advertisers can reach consumers who already expressed an interest in making a particular purchase. it's reaching them online and on mobile devices. key because mobile is the fastest growing add category. >> because the ads are targeting, they will be willing to pay more per impression, greater revenue for the ad inventory that twitter has available and better performance for advertisers. >> reporter: partnering with twitter on this new approach says that when testing twitter's new product, it saw twice the engagement rate as prior twitter add -- kad ad campaigns. >> reporter: there is no debating this shows twitter is serious about improving its ads. ad roles partner with facebook on targeting says this will give twitter a big boost. >> facebook has a simil

i'm julia boorstin in los angeles. >>> 3 m is buying back shares and increasing dividend by more than a third and that's where we begin market focus. the scotch tape and post it note maker will spanld the repurchase over the next five years and 3 m gave an outlook that surpasses estimates. shares rose 3% to $131.39. >>> microsoft won't bpick a new ceo until next year. they will announce the choice in 2014. steve balmer, ceo since 2000 is planning to retire next year. >>> if you're a facebook user, video advertisements are set to start this week. facebook is rolling out ads that will play automatically on phones and computers. the move might help the social networking giant take part in the huge tv ad market. shares of facebook were up to $54.86. >>> at&t is selling connecticut operations to frontier communications for $2 billion. the biggest phone company said the proceeds from the deal will help expand the 4 g network. it will help grow internet and video services. the deal won't go through. shares were down to 33.85 and frontier sour to $4.78. >>> higher chicken prices and lower chi

julia boorstin has more on what retailers are pinning their hopes on. >> reporter: this mall and others around the country are hopping. nearly 80% of americans said they plan to shop post christmas end of year sales and take advantage of what are some of the deepest discounts in the years. so deep, they could discourage consumers from paying full price again. >> the prices are much, much cheaper, compared to prior to christmas. >> i saved 40%. >> i'm getting a better deal on these today. >> reporter: many consumers got started yesterday. christmas day online sales are up over last year driven by the highest ever mobile purchases. 29% of the day's online sales. following on the trend of online shopping growing 15% this holiday season. >> i think the weather, particularly, across the midwest was pretty nasty over the last week, and people definitely feel more comfortable shopping at home. >> reporter: the day after christmas, consumers hedged the malls to return unwanted gifts and crash ash in those gift car. $163 each expected to be send according to the national retail federation. gift

julia boorstin what's going on? >> that's absolutely right, tyler.t about having to wait until the end of the football season to win or lose. fantasy daily and weekly sports are the hot niche in the fast growing fantasy sports business. we'll tell you how to play and who the real winner is in two minutes. [ male announcer ] once, there was a man who found a magic seashell. it told him what was happening on the trading floor in real time. ♪ the shell brought him great fame. ♪ but then, one day, he noticed that everybody could have a magic seashell. [ indistinct talking ] [ male announcer ] right there in their trading platform. ♪ [ indistinct talking continues ] [ male announcer ] so the magic shell went back to being a...shell. get live squawks right in your trading platform with think or swim from td ameritrade. you'd do that for me? really? yeah, i'd like that. who are you talking to? uh, it's jake from state farm. sounds like a really good deal. jake from state farm at three in the morning. who is this? it's jake from state farm. what are you wear

americans were buying their stock and how retailers were selling it through the holiday season, julia boorstin joins us live in l.a. julia. >> reporter: well, while overall retail sales growth has been tepid this holiday season, up just about 2.3% according to mastercard spending pulse, online sales have been growing gangbusters. this holiday season, online purchases are projected to grow as much as 15% over last year. and to comprise nearly 14% of total holiday sales. now, that's very striking considering the fact that overall e-commerce accounts for just 6% of annual u.s. retail sales. now, we saw this trend play out yesterday, christmas day, online sales were up 16.5% from the same day last year. and that online growth is being driven by mobile, with mobile sales up 40% on christmas day. mobile is now approaching 29% of all of those online sales. now, social is playing a huge role in driving those purchases. shoppers referred to websites from facebook averaged over $72 per order. pinterest referrals drove nearly $87 per order. the people who clicked through from facebook were nearly four ti

julia boorstin is at the grove in los angeles. what are you seeing, julia? >> reporter: well, mandy, it's no surprise that this mall is so packed. about 80% of shoppers said they plan to shop those after-christmas holiday -- post-holiday sales to take advantage of what are some of the deepest discounts we've seen in years. in fact, these discounts are so deep that some analysts say that consumers may never want to pay full price again. the big question is whether these discounts, many over 50% off, will be enough to boost the tepid 2.3% retail sales growth over last year for that crucial november 1st to december 24th period. many consumers already got started on their post-holiday sales yesterday. christmas day online sales were up 16.5% over last year. driven by the highest ever mobile purchases which grew 40% of last year. now approaching 29% of all those online sales. today while consumers continue to hunt for deals online, consumers are expected to continue hunting for online deals. online purchases are expected to comprise 14% of the total holiday seaso

julia boorstin joins us with the story. >>> the book industry is in trouble. physical book sales fell more than 7% and everyone digital book sales expected to be publishing savior declined 5%. last holiday season accounted for about 20% of annual sales. so this holiday season, the pressure is on. >> like all retail businesses, it's critically important for authors, publicers, book sellers, important for the physical book sellers. >> the period between thanksgiving and christmas is the busiest time of year. >> we give books the challenge we have is most everyone has kindles now so gift cards for whatever books. >> last year was one of the biggest ever for book sales thanks to breakout hits the hunger games and "fifty shades of grey" trilogies accounting for one in every 20 books sold. this year it's a different story. >> there are no big break jouou that's the problem or promise. >> reporter: whether new releases like tom clancy's book hitting shelves today will compensate for the lack of any dominating franchises. there is fabulous new fix this year. an incred

i'm julia boorstin in los angeles. >>> coming up on "nightly business report", regulators are considering rules to let travelers talk on cell phones on flights, but is that what the flying public wants? >>> mexico approved a historic energy bill today. the legislation ends a 75-year monopoly by the state run industry and opens the way by private and foreign investments to explore and drill for oil and natural gas. the vote was contentious and emotional, but proponents say the bill will boost mexico's oil production and economy. despite the protest, mexico's president expects to sign the landmark legislation into law in february. >>> if you think you've been paying too much for plane tickets, you might be right. the global airline industry will make $13 billion in profits this year with more people flying and lower cost of jet fuel. next year they expect profits around $20 million. >>> the fcc considered lifting the 22-year ban on the use of cell phones during flights. the chairman said new technology is making the reason for the ban obsolete. it was a split vote. two republican commission

julia boorstin, cnbc business news. >> and julia boorstin joins live right now.egree is m&a going to cloud the picture in the next year? >> well, i think we will continue to see a lot of social m&a. i mean, we saw it in -- across a range of industries, even apple buying social-related companies. i think what's going to be interesting is with companies like snapchat. there were a lot of companies that tried to buy snapchat like facebook and google, but they passed up on being sold. we'll see the smaller social-related companies being purchased and the ones that feel like they have a lot of traction and a lot of users, those are the ones that may turn down those offers, hoping to eventually go public. >> a gut-wrenching call for some of the entrepreneurs. finally, we've been through facebook last year, twitter this year, what's the next big social ipo. >> well, here's the thing, carl, i don't think we'll see a consumer-facing ipo like a twitter. but i think a lot of the start-ups that will go public will have social be a key part of them. there's a company that you

julia boorstin live in woodland hills, california.reporter: good morning to you, karl. well, shoppers seem to be holding out for discounts which means losers at the malls this weekend. sales fell by a mid single digit percentage point at brick and mortar stores friday and saturday, compared to last year, while traffic declined 7% according to retail next. now the big question is, how much of a loser target will be after its massive credit card breach. america's research group says target has not been dramatically affected but retail consultancy group customer growth partners says weekend transactions slipped 3% to 4% from last year. where are shoppers going instead? >> basically gives the push to walmart who is making everything big and bigger this year with whether it's more opening hours, staying open later or being more comprehensive on price, had to give walmart an advantage. >> retailers are trying to boost spending with extended hours and deep discounts. gabriel la says shoppers are turning out to take advantage of the deepest m

joining me now to talk post holiday shopping sales and cnbc's julia boorstin. a 50% off in a lot of stores. some stores say 40% off of already reduced items. in some stores in the malls we've been reporting from this week we're seeing as much as 70% off. so really very deep discounts. i think that's one reason why about 80% of consumers say they plan to take advantage of these post christmas discounts. >> those seem to be pretty high markdowns. why are we seeing that? is that because you had that shorter time between thanksgiving and christmas, that shorter shopping season so retailers trying to make up for lost time and sales? >> that's exactly it. these really are the deepest discounts we've seen since 2008, 2009 recession. some analysts say these are the deepest discounts they have ever seen at retailers. i think it does come down to that. the fact retailers had six fewer shopping days between thanksgiving and christmas than they did last year meant from the very beginning of the season they felt under pressure. they were offering those deep discounts. the o

julia boorstin here with more on tonight's big pricing. julia?ldings will price the shares that's expected to price the shares this afternoon to start trading tomorrow morning under the ticker amc. inviting the 2.5 million members of the tickets loyalty program called stubs along with the employees to buy and sell between 100 and $2,500 worth of stock each fee free through loyalfee.com. it allows loyal consumers to invest in ipos without the traditional fees. amc is allotting a small percentage of the offering for the loyal movie goers. but if they become shareholders, that could give them more reason to buy movie tickets and give amc an advantage. in a business where consumers make decisions based on schedule and convenience. will movie goers buy into the ipo? the company's offering 18.4 million shares and $18 to $20 per share price range to raise as much as $368 million. now, investors would be buying into the nearly 5,000 screens which are 13% of the u.s. total screens plus imax screens and its rivals. now, in the 12 months ending september 30

and julia boorstin has that from l.a. julia? >> it's yet again another post-ipo step from twitter to show investors it has big plans to make more money. it's launching new targeted ads that seem to be a game changer for how advertisers target consumers and convince them to spend. twitter shares up about 4% right now. just moments ago, the company announced it's rolling out a new advertising tool that targets users based on what websites they've visited. this particular type of formatting is valuable, because it helps them reach consumers who have expressed a particular interest in making a purchase. if you say visit tripadvisor, you could get tweets with relevant travel deals. this makes twitter more competitive with facebook, which has similar ad-targeting technology, called fbx. one of twitter's partner companies for the new technology called ad role, works with facebook's fbx, says it will enhance twitter's ad revenue, perhaps most importantly, the technology targets consumers with the more effective ads on their mobile devic

julia boorstin has more on this game changer. julia. >> well, tyler, forget about dvds.re now buying digital movies not just from itunes but increasingly also now from pay tv companies. our parent company, comcast, xfinity store which launched november 19th became the top seller of universal's "despicable me 2" in just days, beating apple's itunes and amazon instant video. and comcast was the top seller of digital seller of lionsgate's "hunger games" each of the past two weeks. the launch has been so successful, twen21st century fo. >> we want customers to have choices available to them, and digital is a way to do that. there also is the margins. we are in the rental business, but we are seeing positive margins on the digital ownership side as well. >> comcast follows verizon fios which launched its store back in 2011, now offering 45,000 titles for sale. saying its revenue is expected to grow 60% this year, and it has a 6% market share in areas where fios is available. that's compared to apple's 52% and amazon's 8% share. but selling content is about much more than just

our own julia boorstin has been tracking the trades on twitter. is this a case of too far too fast, julia? >> that seems to be the story, mandy. twitter shares rallied about 40% in just two weeks before today on virtually no news. rising on momentum and aggressive bets that the company will grow far more quickly than expected. twitter shares have grown more than 150%. though many say with zero profits so far, twitter can't possibly justify its $40 billion valuation. its appeal to investors is the fact it's one of the few fast growing start-ups investors are scrambling for a piece of for exposure for significant growth. today investors are taking profits, the stock down over % on the heels of a mcqueary downgrade to underperform saying the stock has gone too far too fa and will take time in the hiring of a lot of a lot of people for the company to take advantage of its opportunities. it's worth noting that twitter shares are in quite low supply. ipo price just 70 million or 13% of its nearly 550 million shares outstanding. as of mid december, 24 mil

julia boorstin at the mall in l.a. where she's talking to target customers and kayla tausche reporting on the bank's reaction to the security breach. we start with julia in woodland hills, california. julia? >> well, tyler, the shoppers we've talked to here are really a mixed bag. some target regulars say they're staying far away from the store but most of the folks we've talked to say they are cautiously going into target and taking advantage of those discounts. >> the problem is if you're not watching your statements carefully, then you could be in big trouble. >> i have a credit monitoring service that alerts me. so i feel safe. >> personally i try to use cash whenever possible. >> kind of avoiding target right now. >> now america's research group says target has not been dramatically affected but retail consultantsy cust mer growth partners say weekend transactions at target slipped 3 to 4% from last year. analysts dana tellsy says walmart will ben fit while target works to lure its customers back in and tellsy note

julia boorstin is live at the westfield mall in woodland hills, california. what have you found?ll, mandy, it seems like about half the stores in this mall are offering serious discounts. i'm talking as much as 15% or more and it's not christmas yet. now this discounting trend that we're seeing here, definitely fits with the trend that we're seeing nationwide. retailers are doing some of the deepest discounting since 2008 as shoppers hold out for really big deals. that means losers at the malls this past weekend. sales fell by mid single percentage at brick and mortar stores from friday and saturday with traffic down % according to retail next. now the winners this holiday season are on-line. the national retail federation forecast on-line holiday shopping will grow as much as 15%, benefiting amazon and ebay as well as retailers like walmart which had been making a big on-line push. web bush securities analyst is bullish on ann taylor, gap and macy's, succeeding both in store and on-line. >> their omni channel focused retailers which means they can better manage inventory by fulf

i'm julia boorstin in los angeles. doesn't hit theaters until december 18th but will ferrell's ron burgundy character is a blockbuster hit for chrysler's durango. his spot for the cars have been viewed 15.3 million times on-line. now this all came about after chrysler's chief marketing officer owe live yeah francis was walking through paramount studio and saw a poer for anchorman and remembered dodge brand ceo tim cueniskiss is a huge fan. thought an entertaining character from the '70s would be the best way to highlight the technology, efficiency and horsepower of a new car. they got ferrell and paramount's director on board. working with commercial production team ferrell co-founded funny oredy, they shot 70 spots over the course of two days 40 of which have run on air and on-line. chrysler paid to produce the ads and buying the air time but paramount said no money changed hands and the partnership is turning out to be a win win. chrysler says we've seen a nearly 80% increase in web traffic alone since the campaign l

nbc's julia boorstin joins us now. >> reporter: people are out here in droves, carrying their gift cae to cash in, and that ugly sweater, looking for returns. all the stores seem to be promoting some kind of discount. >> in-store retail sales were down last week by 3.1% over last year. the national retail federation says it expects 2013 holiday sales to increase by nearly 4%. is this a sign that folks are waiting until after christmas to shop or are people really not spending as much this year? >> reporter: i think there are two factors. you're right. people are waiting for after christmas for the holiday deals. they know the prices are going to go down. they've been waiting. and they can comparison shop a lot better. everyone carries a cell phone in their pocket. we're seeing people wait for the best discounts. i do think that's one factor. the other factor is that a lot of the growth is coming from online retail. we expect online retail sales to increase 15% from last year. overall, through the whole annual period, when it comes to the holiday season it will be about 14% of overall

we're kicking off our series with julia boorstin's predictions for the media sector, how did julia do013? media giants will invest in web video as marketers look to dvr proof ads. she was correct as traditional media bet big on digital content this year. new partnerships were made. and hulu kept by the media giant owners. and then there will be distribution awards. she was also correct. netflix stocks soared this year on the original content success. microsoft continuing to invest in that space, as well. finally, the music industry will get its mojo back. this was also true, apple's itunes jumped. i don't know about that, radio jumped into the game to compete with pandora and spodify. what does she have to say about 2014. >>> media companies are heading into a year of massive change, for the cable industry, that means consolidation. facing growing competition from satellite tv and streaming video services, time warner cable comcast and charter are looking for better negotiating leverage. that'll push mergers. including discovery and amc. media giants and tech titans are headed for mas

thank you so much, julia boorstin. >>> so is he or isn't he, alan mulally, talking on the new mustangt. phil lebeau has more on the fascinating conversation. >> hey, carl. we're here for the mustang, but a lot of the speculation regarding his tenure as ceo of ford and whether he microsoft, the news. we ask the him pointblank, has he been contacted by microsoft's board or representatives from microsoft? >> i am honored to serve ford, and we have no change in my plan. >> i understand that. you didn't answer my question. have you been approached? >> i did answer your question. i'm honored to serve forward. we don't speculate. >> here's the mustang. the 50th anniversary mustang. it's getting a fair amount of attention, not only in new york but around the world. it will be going on sale here in the u.s. next fall. and for the first time, they'll be selling the mustang overseas. that's why they're unveiling it, also, in barcelona, sydney, australia, shanghai, china. and alan mulally says the possibility of greater sales with the mustang overseas, that's what's very enticing to him. >> we ar

. >> all right, julia boorstin with that report. >>> still to come on the show, will bernanke spring taper surprise? and how should investors position themselves? more things fed. also, you can trust cnbc to have every angle of the story covered, included some of the lighter more left fieldwise. it's as simple as this. at bny mellon, our business is investments. managing them, moving them, making them work. we oversee 20% of the world's financial assets. and that gives us scale and insight no one else has. investment management combined with investment servicing. bringing the power of investments to people's lives. invested in the world. bny mellon. >>> this is "worldwide exchange." i'm ross westgate. these are the headlines. watching and waiting. few investors think the fed might make a move today. but they're not completely ruling it out. >>> the banks of england warns on a surprising lack of growth, but unemployment figures surprise to the upside. the biggest fall in total unemployment since 2000. meanwhile, the german economy is in a festive mood. it shows expectation improving.

also in mergers and acquisitions news, julia boorstin reporting the silver lake capital and hollywood talent agency william morris are expected to announce a deal today to buy im fw for $2.3 billion. silver lake owns 31% of william morris. that deal giving the agency access to new clients and notably, a big presence in the sports business. i img's clients include peyton manning, justin timberlake, taylor swift. there you have it. anyway, back on wall street, jpmorgan suing the fdic. the bank says the agency owes it more than $1 million in compensation for not assuming legal claims arising from its acquisition of washington mutual's assets after its 2008 implosi implosion. of course, when jpmorgan did that $13 billion settlement with the government, one of the big issues is whether they would go after the fdic. this is not exactly that, but an offshoot of that. anyway, mr. kernen. >> they have to pay for the christmas card that you got, right? that billion, would it help defray the cost of the holiday card. >> it might. >> he really is worried that people are going to think he leaked t

julia boorstin is live from los angeles with more on that. >> reporter: carl, pinterest is a massiveng retailers find gifts and brands find consumer. a market research firm finds 54% of pinterest users spend more time on the site during the holidays and 94% say pinterest has changed their holiday preparations. that translates into revenues for brands. revenues doubled over the holiday weekend and was up by 3.6 times on cyber monday. those results are drawing about half a million brands on to pinterest and they're sharing products online and featuring popular pinned items in their stores. the company, has a $3.8 billion valuation and has zero revenue but it s closer to a business model, announcing promoted pins back in may. >> one thing that we hear from our partners is when our pins are in principle tesinterest, w lot of value. we are experimenting with an opportunity to allow them to do a promotion of pins. we're not charging for that just yet. >> but charging could come soon. >> when you go to pinterest, it's a discovery experience. it's like walking into a mall, you don't know exa

julia boorstin is live with more on the great surprise. take it away, julia. >> absolutely, simon.otion. beyonce announced to her fans in an instagram video that she's releasing this new album called "beyonce," for sale directly to consumers exclusively on itunes for $15.99. a few things make this unique, along with the 14 songs, there are 17 new videos, so beyonce is calling it a visual album, and includes collaborations with jay-z and drake. and it's only available to purchase as an entire album. this is the antithesis of the a la cart individual track model that itunes has pushed. beyonce is still working with her label, columbia records, which is part of sony music, but by going direct to consumers, first through itunes, she's rewriting the rules on how and when and album is released. the cd and dvd go into production today for sale in about a week. at which point, beyonce fans will then be able to buy individual tracks from itunes. now, apple doesn't have any sales numbers yet, but it should be a huge win for both beyonce and itunes, based on the fact that her last studio albu

our own julia boorstin on reed hastings, one of the most influential people of 2013. >> reporter: in proved a try iconic class, redefining the nature of television, with original, exclusive shoes, streamed over the internet, starting with house of cards that debuted in february ahorror thriller and orange is the new black in july, a comedy thriller. these are the very first shows made exclusively for internet distribution. to compete for critical acclaim, viewers and emmy's, along with hbo and showtime. >> this is how hbo started too. it was just other people's movies and then they expanded into amazing originals. we look at them for inspiration and say, what can we do on the internet that's even more than hbo? >> growing to more than 40 million subscribers at the end of the third quarter, up from 33 million at the end of 2012, sending the stocks soaring well over 300% this year, quite the turn around after hastings executed one of the worst p.r.s when he split netflix streaming and dvd rentals effectively doubling prices, a plan he abandoned aft backlash. >> we want to do great thin