i'm julia boorstin at lucas films in san francisco. >>> all right. coming up, student housing at college used to mean shared bathrooms and cinder block walls. but that was then. wait until you see what's happening now. >>> to housing now where the average rate on the 30-year fixed mortgage rose last week to 3.89%. mortgage rates tend to track the yield on the ten-year treasury note which has been very volatile lately, along, of course, with the market. >>> it is one of the hottest real estate plays today. just in time for back to school. student housing. here's the twist. as the market gets more competitive, developers are tricking out the properties, luxury living on a student budget. diana olick shows us how it works from athens, georgia. >> it may look like happy hour at the four seasons, but it's just a week day afternoon at the university of georgia, off-campus housing. the standard developed by athens based landmark properties is aptly named because apparently this is what students today demand. the resort style pool, fitness center, racquetbal

melissa, back over to you. >> thank you julia boorstin from san francisco. so how big can this become. dan, those are big numbers. >> really big numbers. and it has caught traditional media off guard. so we are talking about the fantasy stuff and the twitch and all stuff that we will see acquisitions and large media companies go into it. and i don't know how you play it right now. i think some of the gaming companies are one way to do it but people think why buy the cow when you can get the milk for free. it is different how people are kmuming the content. >> we were speaking in the last half hour about how fall ratings have fallen off a cliff, particularly for the younger male demographic and this seems to line up perfectly with the younger male demographic. >> that is it. of all landscapes shifting and changing quickly, this is it. it is even more than oath parts of the equity complex. and the issue is what price are you ilg willing to pay for disney because this is a terrible chart. this broke and dropped hard before the market and broke with the market.

julia boorstin has a look at the digital content battle. >> reporter: if you want to watch "the hunger games" or "the age of extinction" on netflix, you only have until september. netflix is not renewing its contract with epix. films that have been available on amazon for the past three years. analysts say it's no loss for netflix. >> to write a big check, a couple million dollars for movies that are a year old and not exclusive to netflix doesn't do much for them and i think they are better off allocating their capital elsewhere. if you look at what they've been doing the last three or four years, that has been the strategy and you can see the results yourself. >> it looks to compete with hbo and lure more subscribers with can't miss content. meanwhile, hulu, which until now has been focused on tchl v shows, is stepping up gears. it's going to round out its catalog starting october 1st. owned by disney fox and nbc universal, hulu is broadening its appeal beyond the 10 million it has now. >> these kind of rights don't come up very often and i think it's not a surprise, given the invest

julia boorstin looks at why apple might be making this move and what it will mean for the tv landscape. >> at the big event next week, it's expected to introduce a new apple tv box. the question is whether it wants to eventually offer its own exclusive programming on that box. that's what it is exploring right now. it also tries to pull together a bundle of streaming video channels for major media companies which has been in the works for months. >> they need to get more entrenched in the consumer living room. that's why the apple tv the next gen, that's tip of the iceberg because then it ultimately will lead to more streaming, more of an entertainment to where apple will build itself. s >> it would put apple into direct competition with netflix. along with amazon's prime streaming service plus hulu, which is owned by disney, fox and comcast, and of course traditional pay tv bundles. while apple's first foray into music with itunes may have revolutionized the music industry, it failed to stay on the cutting edge and was late to the game with beats. and it hasn't been part of the stream

for "nightly business report" i'm julia boorstin in san francisco. >>> and finally tonight, they sayture's worth a thousand words. well, the people in this picture worth a whole lot more and we're not talking words. estimating the executives surrounding chinese premier xi at a business forum in seattle represent firms with a combined $2.5 trillion in market value. zuckerberg of facebook. ma. rommetti. cook and bezos. that is 2 trillion alone. front row. >> that's a class picture for you. >> yeah. >> that does it for "nightly business report" for tonight. i'm sue herera. thanks for joining us. >> have a great weekend, everybody. than we'll see you on monday. gwen: pope francis, chinese president xi jinping, and john boehner. three leaders making big news, all within 24 hours. we explore the impact tonight on "washington week. representative boehner: it's been an honor to serve in this institution. gwen: one day after the triumph of hosting the pope at the capitol, the house speaker takes washington by surprise, announcing he'll quit next month. what it means for politics and policy. m

for "nightly business report," i'm julia boorstin in los angeles. >>> that's "nightly business report" for tonight. i'm sharon epperson. >> i'm tyler mathisen. have a great evening. we'll hope to see you right back here tomorrow night. >>> the computer is our tool. it's the new pencil. ♪ ♪ ♪ ♪ ♪ ♪ >>> people who tour these galleries often say, wow! i had no idea. many think computing is about scientists, engineers and mat ma tigzs, but if you've ever texted, e-mailed shopped online or streamed a video you know computing is about you. when computers meet movie making amazing things can happen. shrek wins the heart of princess fiona, simba becomes the lion king. computer animation in the hands of story tellers has changed our hollywood experience forever. in this episode of "revolutionaries" w

for "nightly business report" i'm julia boorstin in new york. >>> still ahead, a new way to pay. why you'll no longer be swiping your credit or debit cards at most retailers nationwide. >>> here's what to watch for tomorrow. a read on the state of housing with the s&p case shiller home price index. also on the data front a report on consumer confidence. and the senate is scheduled to vote on a spending bill which, if passed, will give fresh funds to federal agencies avoiding a government shutdown. and that is what to watch for on tuesday. >>> an update now on the volkswagen investigation. audi, mostly owned by volkswagen, has confirmed that more than 2 million of its cars have the software that is able to skirt emissions testing. the majority of those cars were sold in europe. about 13,000 were sold in the u.s. and in canada. >>> well, you may have received a new credit card or debit card in the mail with a microchip. as we've been reporting, it's part of a nationwide shift by major credit card issuers to offer added security and try and combat credit card fraud, which has skyroc

for "nightly business report," i'm julia boorstin in los angeles. >>> that's "nightly business report" for tonight. i'm sharon epperson. >> i'm tyler mathisen. have a great evening. we'll hope to see you right back here tomorrow night. this program has been made possible by... narrator: on this episode of "art and soul," artists opening our eyes to global climate change... [ drumming, cheering ] narrator: a multi-generational performance troupe dancing to a different beat... woman: the interaction with parents and kids, they're learning from each other, which is really a neat thing. narrator: a korean-born artist brings new life to discarded relics... a larger than life meeting of the american presidents...r the hardest to do, sort of, was ford, because he doesn't have features that jump out at you. narrator: and, key to happiness, or the root of all evil? art that explores our complex relationship with money. it's all ahead on "art and soul." [ theme music playing ]

for "nightly business report" i'm julia boorstin in san francisco. >>> and finally tonight, they sayture's worth a thousand words. well, the people in this picture worth a whole lot more and we're not talking words. estimating the executives surrounding chinese premier xi at a business forum in seattle represent firms with a combined $2.5 trillion in market value. zuckerberg of facebook. ma. rommetti. cook and bezos. that is 2 trillion alone. front row. >> that's a class picture for you. >> yeah. >> that does it for "nightly business report" for tonight. i'm sue herera. thanks for joining us. >> have a great weekend, everybody. than we'll see you on monday. [1920's jazz music] narrator: she's glamorous. sometimes reckless. but she always gets her man. phryne fisher: just one golden night. narrator: she's the honorable phryne fisher. a modern lady sleuth in 1920's melbourne. fighting injustice with her pearl handled pistol and her dagger sharp wit. who says crime doesn't play? coming up, you'll learn what inspired the popular television series, miss fisher's murder mysteries. you'll h

>> thanks a lot, julia boorstin.hat's obviously an important part of the facebook story as we are looking at facebook down about 11% or so from its most recent highs. >> facebook's a great story. it's a growth story. i pick up my cell phone and look at the free downloads and see where they stand all the time. within the top ten -- their four downloads are in the top ten consistently. facebook is a great stock here. it's a cheap valuation. i think it's a great long-term buy. >> i recall the night the what's app deal happened. it was on this show -- >> nobody knew what what's app was at that moment except dan nathan. >> the great dan nathan, who will be on "options action" -- >> you just made his year. >> i'll say this. that's proven to be a pretty prescient acquisition. i think the stock goes higher. this tape stays where it is right now, this should be a $100 stock. >> this one is right at its 100-day. i'm not going to say it's hugging it, but $86 is supporting facebook. it's got to hold that level. up 13% or so year

melissa, back over to you. >> thank you, julia boorstin from san francisco.big can this become? dan? those are big numbers. >> really big numbers. and it's caught traditional media off guard a little bit. we've been talking about a lot of the fantasy stuff and the twitch, and i think it's all stuff we'll see acquisitions, some of these large media companies go into it. i don't know how you play it for the moment. i think some of these gaming companies are one way, but a lot of people think why by the cow when you get the milk for free? >> piece the data points together. we were just speaking with rich greenfield in the last half hour talking about how fall ratings have fallen off a cliff particular reply for the younger male demographic. and this seems like this would line up perfectly with the younger male demographic, carter. >> that is it. look, this is the most sort of -- of all landscapes that are shifting and changing quickly, this is it. yes, it's even more than other parts of the equity complex. and i guess the issue is, you know, what price you're wi

julia boorstin has the latest developments. >> twitter's board meeting today, the stakes couldn't be higher. shares are down over 40% over the past 12 months. the board is under pressure to name a new leader that will reassure investors to add new users without alienating its core but stagnating user base. after so much management upheaval, the board is evaluating external and internal candidates to make sure they make the right choice. jack dorsey is the top contender. the board is grappling with his running another company square. adam bain had great success. outside twitter, sources tell me the company's recruiting firm spencer stewart has been reaching out to a wide range of executives. the board does remain cautious, doesn't want to make the wrong call. there is no doubt they are under pressure because the clock is ticking. >> are we expecting to hear within this next couple of hours what happens out of this board meeting? >> no. i mean i wouldn't really thi

julia boorstin said they have no comment on the store. but once again amc in talks to acquire stars network. melissa, back over to you. >> thank you, kate rodgers. interesting move in the content. where would you go for content. >> well i love disney. >> a major underperformer today. >> because morgan stanley has talking about cord cutting. but i still think around $100 a share is what you want to own. >> our next guest says don't buy right now. ari wald is from oppenheimer and breaking it down at the smart board. why not now? >> you think this rally is getting late and we are capped to the upside. we think there is a time element. we need to spend more time building a base over the next few months. here is the chart i'm looking at. and with so much about this -- potential 25 basis point hike in the fed, we're not worried about that. we're discouraged that stocks aren't supported by quantitative easing as they were earlier in the psychcycle. here is the s&p. and we are accustomed to buying in the dip. and we have qe 2, and operation twist

cnbc's julia boorstin is here on set with how traditional tv giants are striking back. so great to see you. >> great to be here in person. >> as ratings drop, viacom will slash ad times on its networks to see if that adds value and last week amc teams with rentrak. not watching who a show first airs but in the month after when they work with cable giants to do dynamic ad insertion from wherever, whoever is watching. >> what we're doing for television is precisely measuring it and giving the advertiser the ability to precisely target using a demographic of the cars they buy, how they vote and in the products they buy to put in their cupboarded. >> biggest shows like "empire" and live sports are still drying eyeballs and major ad dollars and networks like foxx are trying to add that and also trying to draw on conversation by twitter to support that realtime viewing. melissa, the networks now are really pulling out all the stops but there's no question that the facebook video ads and all the new tools are bigger competition than ever. >> seems almost like it'sed to the tv

julia boorstin is in los angeles with this story. now it will be disney everywhere, right?that's right. it's really disney everywhere. you can buy "frozen" and with cloud-based app called disney movies everywhere, you can watch "frozen" everywhere on any device. beginning today, disney movies anywhere will be available on amazon video and tv. next week the cloud apple launched for roku as well as android tv. any disney, pixar or marvell movies you purchase through any of these services will be stored to the disney account you have in the cloud. even purchases you might have made in the past. you can redeem digital copies of many dvds and blu-rays. what disney is trying to do here is tap onto kids' desire to watch movies over and over to sell more movies in an ij of video on demand which is rental and streaming through services like netflix. disney is uniquely positioned to offer 0 this kind of branded movie app. not only does it have the kid-oriented content and big-name brands but also has a library to the available on streaming services. the student does have a deal with

julia boorstin will join us with details. hour, we're kicking off our 20th anniversary celebration. we'll have an in-depth conversation of investing over the next 20 years. ♪ can it make a dentist appointment when my teeth are ready? ♪ can it tell the doctor how long you have to wear this thing? ♪ can it tell the flight attendant to please not wake me this time? ♪ the answer is yes, it can. so, the question your customers are really asking is, can your business deliver? >>> welcome back to "squawk box" on cnbc, first in business worldwide. lee cooperman is here. take a look at u.s. equity futures at this hour. they're up in a big way. a little less, though, than the big way they were. dow would open up 295 points higher. s&p 500 looking to open about 35 points higher. mr. kernen? >>> let's take a look at some stocks to watch this morning. yum brands upgraded from outperform. jd.com announcing plans to buy back up to a billion dollars' worth of shares. the stock rising on that news. and procter & gamble was upgraded at suntrus

julia boorstin's got more on this in l.a. agram is opening up its sell service ad platform rolling out ads to any advertiser all over the world and introducing some new formats and tools. advertisers will be able to buy 30-second video ads as well as photo ads, plus it's offering action buttons to encourage customers to shop now or download an app. instagram's also making it easy to buy and measure ads' impact across its app as well as facebook. plus for advertisers looking to quickly drive mass awareness for, say, a new movie product, a new movie opening or a product that's launching, instagram is introducing a new premium tool called marquee. facebook shares closing higher today on confidence that instagram will be able to tap into growing demand for both mobile and video ads and compete with the likes of snapchat. e-marketer projects instagram will generate about $600 million in ad revenue this year, $1.5 billion next year, and $2.8 billion in ad revenue in 2017. it certainly makes facebook's acquisition of instagram for $1

for "nightly business report," i'm julia boorstin in los angeles. >>> expectations are high as they usually are for an apple event. tomorrow, the dow component is widely expected to unveil new iphones, the device responsible for billions of dollars in revenue every quarter for the company. ahead of the event, shares finished the day higher by more than 2.5%. josh lipton has more on what to expect. >> reporter: apple's ceo calls the recent success stellar. >> these numbers are unheard of. >> reporter: but the question is whether the momentum will continue. tomorrow, apple is expected to unveil the new iphone 6s with a faster processor and improved camera. there are concerns about whether iphone units will grow in the quarters ahead. the worries? tougher comps , a slowing chinee economy and apple is taking share from rivals like samsung and there are a lot of iphone users who could be waiting to upgrade. on the company's last earnings call, cook said only 30% of iphone users had moved to the 6 and 6 plus. >> let's face it, when iphone is generating 60% of the revenue and 80% of operating inco

julia boorstin, as twitter was up about 4% at last look. maybe up about five now if i'm reading that right. >> well, let me tell you. i made him repeat it. get this. $3 billion, with a b, to buy going into the close. very, very heavy buying going into this close right now. as we head to the top of the hour. >> people will wonder if they're coming in to buy the dip here as we head into a new quarter. >> so if your stomach turns every time the market makes a negative move, it may be time to head for cash, according to peterson anderson. he'll tell us what he's doing in this market, or not, when we come back. you, my friend, recognize when a trend has reached critical mass. yes, when others focus on one thing, you see what's coming next. you see opportunity. that's what a type e* does. and so it begins. with e*trade's investing insights center, you can spot trends before they become trendy. e*trade. opportunity is everywhere. >>> seven and a half minutes left in this trading day and for the quarter. peter anderson joins us. what do you make of

julia boorstin is in l.a. with the details. i love how it's all playing out on twitter, julia. >> of course. very meta. twitter investor on twitter. chris saka is pressuring twitter's board to put in founder and ceo jack dorsey as permanent ceo. he wants it asap. sake sack ka tweeting for months. he says enough is enough. they are running a "process" yet there is only one person fit to run this company. jack. what sacca's effectively asking here is he's asking the board to reverse the statement it made in june saying they'd only consider candidates who are in a position to make a full-time commitment to twitter. the issue is that jack dorsey has said he's committed to remaining ceo of square, which is heading to an ipo which could be as soon as the fourth quarter. what sacca's saying is the fact that he'd be running two companies is irrelevant. he tweets "he has the full support of the key players at twitter and its largest investors." he goes on to tweet that the market knows that jack has such strong teams at both square and t

back to you. >> thank you very much, julia boorstin with the latest.g we haven't heard yet from twitter who is going to be ceo permanently. >> it's taken a long time. 12 minutes left. art cashin walked by. $800 million to sell. >> that is in part what has taken some of the wind out of the sail with the market with the dow up 41 points. >> we'll take you to the close next. later, jessica simpson lit up the new york stock exchange ringing that opening bell, making the rounds. find out what she says is her biggest money mistake coming up. equals great rates. it's a fact. kind of like shopping hungry equals overshopping. at ally bank no branches equalsit's a fact.. kind of like mute buttons equal danger. ...that sound good? not being on this phone call sounds good. it's not muted. was that you jason? it was geoffrey! it was jason. it could've been brenda. >>> dow up 49 points. that doesn't tell the story. dow has been up triple digits couple times today. every time we get up there, it comes back down. >> down 19,000, you believe that by the end of this yea

julia boorstin has more. >> reporter: force friday is an unprecedented global merchandise campaign, with hundreds of new "star wars" products hitting stores. disney and retailers are pulling out all the stops. it's the start of a 3 1/2-month-long products, which they say expanses the potential. four to six weeks before the film premieres a second wave will be out. >>> retailers particularly toys are u. >> 1, 2, 3. >> to mac mize "star wars" potential disney is turning to the power of youtube. the popularity of unboxes videos to lure a none generation of "star wars" fans. it's giving makers studio stars. >> to be a part of that, really showing that disney "star wars" maker really understands the community connection. "star wars" is more than a brand to some of us. it's a lifestyle. >>> if the strategy works, actual turn -- while introducing "star wars" fans -- the risk, all this promotion overdoes it, but at this point analysts are optimistic. >>> that is an american hero. he certainly got a welcome. airman first class spence are stone, a california man, is officially home this morning af

julia boorstin has those details and tweets for us now. >> twitter investor chris sacca went on a ten-tweetavor of jack dorsey becoming twitter's next permanent ceo. taking aim at twitter's board writing for months the board refused or unable to did he claire a permanent ceo. enough is enough. the board needs to act. they are running a process. there is only one person fit to run this company, jack. he has the full support of the key players at twitter and its largest investors. the market knows jack has set such strong seems at square and twitter he could run both companies. this is settled. what is not settled is whether twitter's board believes that jack dorsey can run both companies. in june twitter's board said they would only consider candidates in a position to make a full time commitment to twitter. jack dorsey is committed to remaining ceo of square which is headed to a ipo soon as the fourth quarter. the board has to reverse its stance. i reached out to twitter, but they have not responded to my request for comment. >> thank you, julia boorstin. the number of companies with billio

julia boorstin joins us live with mr. milner. >> thanks so much. and yuri milner, thank you for joining us. we were just sitting here listening to our josh lipton talk about how apple is accelerating its plans to build an electric car. what do you think as an investor in the tech space? >> well, apple is an innovative company and electric car is really the next frontier, so i don't think anyone should be surprised that apple is doing this and even accelerating the project. i think also apple is a company that is so big that it can only look for big opportunities. obviously the car market is very significant and it's not unusual for a company like google to look at next big thing. >> so google, does that mean google, apple, everyone you think is going to get involved? >> i don't know. but i think it's a big market for any innovative company to ignore it. >> looking more at the internet space right now, do you think we're in a tech bubble, especially with private market valuations? >> well, it's an interesting question. i think that public markets ha

julia boorstin. >>> fed chair janet yellen speaking the first time since holding rates steady.perate for clues about monetary policy. at&t and directv are now one. which means you can watch movies while you're on the move. sitcoms, while you sit on those. and even fargo, in fargo! binge, while you lose weight! and enjoy a good cliffhanger while you hang from a... why am i yelling? the revolution will not only be televised. the revolution will be mobilized. introducing the all in one plan. only from directv and at&t. >>> fed chair janet yellen will be right there delivering a speech on inflation and monetary policy in just moments. she won't taking questions. what would you ask her? >> why don't you come clean and just admit the fact that you're not going to raise rates at any time soon. >> what about you? >> why won't she let the fed governors speak? it's confusing. >> carol roth, stephanie link, thank you for joining us on "closing bell" today. markets anticipating what we will hear from the fed chair in a couple of seconds. let's get straight over to steve liesman with detail

until next week, maybe it is gusto, coming out of the world's most successful incubators, why julia boorstinthe ult mal incubator as poach. julia. >> thanks, kelly. gusto is not only trying to take on adp, it is moving into benefits such as health insurance and worker's compensation. i caught up with the ceo and the head of y come binator at the head of the annual demo day. >> twice a year they invest $120,000 into a new class of start-ups. 85 in the last round. coaching them over three months to prepare them for this -- demo day. >> we're looking for companies that can be 10 brls or bigger if they work. and one of the things that you need for that is a very large market, or a market that is growing very quickly and another thing you need is a very determined visionary founder like josh. >> ebt present ear -- entrepreneur josh reefs wanted to make it easier to manage payroll from the cloud. >> this community gave us a chance to work with amazing folks through the process. >> you join this network of other start-ups that will advise you, help you buy your product and refer you to your investo

julia boorstin is joining us with a look at the unconventional approaches and different places that encourageulia? >> well, kelly, the number one company on the disruptor list moderna has a revolutionary approach to bio tech. the drugs reprogram your cells to fight disease. it has tackled a wide range of problems and a model it learned from the incubator it came from, flagship ventures. it takes an unusual approach to discover disruptive ideas. >> big technology disruptions are neither predictable or planable nor efficient. the only process that i was efficient familiar with is a process of variation selection and iteration, basically from this evolution. >> flagship ventures creates proeto companies. only 10% are fully funded start ups. >> if you give them money the competitiveness goes down. and they think is this the right thing to be working on. >> moderna used flagship's approach of constant exploration as part of the business model. today it has 63 drugs in development. unprecedented for a company its age and size. >> we make an investment in science. we have no ideas if it will take th

. >>> facebook is set to monetize instagram and its more than 300 million active users, julia boorstinlive in l.a. with the details. as you say in the headline on cnbc.com -- finally. >> instagram is finally allowing any advertiser anywhere to buy an ad on its platform as it rolls out its self-serve ad network. now advertisers will be able to buy 30-second video ads as well as photo ads and instagram is offering buttons to encourage people to shop now. or download an app. it will be able to measure the impact of their ads across facebook and instagram. and instagram is announcing a new tool to drive mass awareness called marquee, designed for marketers to do a launch of gnaw product on introduce a new movie. facebook shares rising on the news which will allow the company to tap into growing demand for mobile ads, video mobile ads in particular. and compete with the likes of snapchat. e-marketer projects that instagram will generate about $600 million in ad revenue this year, about 1.5 billion revenue next year and 2.8 billion in 2017. it makes facebook's acquisition for instagram for $

julia boorstin joins us on set with that. >> hi. great to be here.y justin veiled a shopping app designed to turn into a digital short fund. an ad would appear in the corner, like a little button and when clicked on, the video will drop down. another click will take you to the retailer's website and they are only paid when you go to the retailer's site. and you tube is joining facebook and twitter and pint rest who are trying to make it easier to buy directly from their social platforms. if it works this could mean a difference in ads. and the question is whether people feel comfortable buying from these platforms, to take out the friction. >> it sounds like a greatoid yo. do the people who post the videos create a cut so it creates more loyalty. >> that is the idea. people are going to you tube. you tube said the number of videos and videos about products increased 20% in the past year. so people to go you tube to figure out what to buy and this year one of the you tube stars who makes money by selling things, this could be really good for you. >> a

. >> julia boorstin in l.a. with a great story today.alking back a little bit of what thr is saying today. >> i like the idea of her in the commissary hiding behind the buffet. >> this story is so much more interesting to me than the hulu story. the platform itself is almost irrelevant. the content is all that matters. could spielberg do a great set of series that people need on any given platform? absolutely. that's why the content is so much more valuable. we have breaking news that the new apple tv will have universal search built in with siri. so you could say, give me the new spielberg show and it will just pull it up, further making the notion of networks and who's providing the content irrelevant. >> let's move to apple. shares in the green after a rough day yesterday amid all this market volatility, stocks still in correction territory, negative for the year, down about 17% from the highs back in april. here's mark andreessen. take a listen to this. >> one way of interpreting what's happening to apple, apple is trading at about a

julia boorstin is live with the details.ir looks great. >> it's very windy here in san francisco. brian, for the hundreds of new products that are going on sale tomorrow disney and retailers are pulling out all the stops, treating force friday is an opportunity to start marketing that film which hits theaters in december and also to generate potentially billions of dollars in merchandise sales. the disney store, toys r us, walmarts plus amazon are making a big push at employed knight, they are opening their doors at 12:01 to promote a range of new toys, gadgets and "star wars" related clothing. jpmorgan analyst says a force friday could accelerate disney's consumer products division growth. she projected half a billion dollars in incremental revenues and $2 million in additional profit. that's a boost for disney and hasbro which has the majority of the toy licenses as well as lego and retailers particularly toys r us. to build excitement and appeal to a younger generation disney a leveraging its acquisition of makers studio.

julia boorstin is in los angeles with the details. >> instagram announcing it has over 400 million monthly active users. the last time it announced the user number it was 300 million and that was the most recently in the past december. so the company grow 300 million active users to 400 million from december until now. and the company says that now 75% of the users live outside of the united states. of the last 100 million to join live in europe and asia and showing diversity here. so the scale and growth of instagram is particularly striking in contrast to twitter whose growth has been stagnant. twitter has 300 million active users. and it shows the scale of facebook's family of apps. and instagram is owned by facebook. facebook has about 1.5 billion active users and owns what's up that hit the 900 million active user mark. so massive scale across the facebook family, quite notable as instagram rolls out more advertising. back to you. >> thank you. what is our trade on facebook here? >> facebook is a tough buy here, only because it had such a rebound off the august 24th lows. right. so if

julia boorstin. that was a $19 billion acquisition.zy to many at the times but the numbers are huge. >> 900 million. >> our next guest will explain why the volatility index could be a key indicator whether the fed will raise rates. and why stop what you're doing to find a bathroom? cialis for daily use, is the only daily tablet approved to treat erectile dysfunction so you can be ready anytime the moment is right. plus cialis treats the frustrating urinary symptoms of bph, like needing to go frequently, day or night. tell your doctor about all your medical conditions and medicines, and ask if your heart is healthy enough for sex. do not take cialis if you take nitrates for chest pain, as it may cause an unsafe drop in blood pressure. do not drink alcohol in excess. side effects may include headache, upset stomach, delayed backache or muscle ache. to avoid long-term injury, get medical help right away for an erection lasting more than four hours. if you have any sudden decrease or loss in hearing or vision, or any symptoms of an allergi

julia boorstin with more on that. julia? >> that's right. big move into live mobile video creating tools in a platform for any content company to create and distribute live mobile videos and events to as many as half a billion mobile users all around the world. aol's ceo tim armstrong saying the company is committed to streaming 9 to 15 hours of events daily. as well as it's 1700 partners and parent verizon's new platform go 90. >> live is probably the largest white space available with mobile and mobile video, and mobile video is projected to be 90% of the data flowing through the internet is going to be mobile video. and if you think about how big live is in people's lives, it's probably going to be the most impactful and important thing over the next five years. >> aol will announce a new $40 million ad deal tied to this new live event space and we have to remember as more live mobile video drives more data usage, that's also good news for aol's parent, which is verizon. mandy, back over to you. >> thank you very much. let's get to seema

let's get to julia boorstin for a news alert. >> thanks so much.oculus developer conference happening right now, the company, which is owned by facebook announcing some key things. first, that it's launching its gearv r with samsung, the lower cost virtual reality head set. the price tag is $99. it will go on sale starting in november. slashing the price in half, making virtual reality content much more accessible. the company announcing some key content partnerships saying that a new netflix app will be launching today and that partnerships with hulu and vimeo are coming soon. a lot of this content that's been shot in 2-d will not show up like a full 3-d experience because it's not been shot in 3-d, but it's a key step forward to getting more virtual reality immersive content onto that oculus platform and to sort of push forward the adoption of that virtual reality. big partnerships announced, netflix, hulu, vimeo as the company moves forward to the sale of that head set. >> thanks, julia. >> vex wagvw's ceo has resigned. simon hobbs looks at how

julia boorstin joins us with a look at the origin with a familiar name to cable television viewers, dollarright. kelly, dollar shave club did what many thought was impossible, taking on the behemoths and they have past schick and in july, three years after the company launched, it benefits from key help in the early days from one of its investors. within minutes of hearing mike dubin's pitch for dollar shave club, science inc. mike jones knew he wants to be involved. >> we put a large operational team around companies and provides them with capital and help them fund raise and stay involved and on the board for a long period of time in the business. >> great founders are great at a few things and they need a supporting cast and one thing science did for us early on is introduce us to our senior most executives very early on. >> as dollar shave groans, jones is staying involved as a member of the board. he's helping to execute the longer term goals, going beyond low cost razors. >> for me it wasn't the type of products to bring to consumers but the way he wanted to interact with consumers.

our julia boorstin. thank you so much. >> the fed reaping rates unchanged.xt, steve rosenberg on how this will impact the domestic economy and the markets. stay tuned. when you do business everywhere, the challenges of keeping everyone working together can quickly become the only thing you think about. that's where at&t can help. at&t has the tools and the network you need, to make working as one easier than ever. virtually anywhere. leaving you free to focus on what matters most. >>> the federal reserve leaving rates unchanged today. everyone trying to make heads and tails of it. david rosenberg, did they do the right thing? >> i think that historians, three, four, five years from now are going to be the judge of that. i think it's too early to tell. except that we can invest around this. this is lower for longer with a huge exclamation mark. every bear market had the fed's thumb prints all over it. maybe down the road, the fed is going to have to tighten more once inflation does come back. it might be dormant, but not dead. if you have a view the next six

cnbc's julia boorstin joins us from lucas film offices in san francisco with more. right, "star wars'" big toy launch with this product like a light saber isn't technically until tomorrow but disney is giving youtube fans and "star wars'" fans a sneak peek right now on youtube as it works to introduce "star wars" to a new digital generation. disney is giving the maker studio stars who have huge followings on youtube movie openings to check out live on the "star wars" youtube channel. disney and 4maker are tap nothing the boxing trend responsible for 178 of the top 100 youtube channels and 8 billion views in the first quarter. with events featuringmaker studios stars in 15 cities around the world from sydney to los angeles, disney is make the most of the acquisition of maker studios at a time when it is under scrutiny after losing two senior executive and face questions about its failure to meet certain growth goals f t. s if this works, disney will introduce "star wars" to younger con tents and get them hooked on "star wars." i will have more on "squawk on the street