julia borestein has plenty more in this story. >> game of thrones, which saw over 30 million viewerseason, returns for its eighth and final season sunday after being off the air for nearly two years. hbo's betting big on marketing with a reported $90 million marketing budget for subscribers and its streaming service. one area hbo is spending millions on, immersive experiences. sending fans on a global scavenger hunt and encouraging viewers to travel the world to find one of the six iron thrones that have been hidden in different countries. >> fight for life. >> the company also building an immersive experience and blood drive at south by southwest last month. in partnership with the american red cross to entice fans to experience it for themselves >> one of the reasons that audience keeps building is that game of thrones is not just a television show. it is a lifestyle. it is -- it has penetrated country you will too tour in all these different ways >> a range of brands are taking advantage of the show's cult following collaborating on everything from apparel to food and drinks >>> a

. >> experts are saying that this is the $1 billion mark >> wow i know that julia borestein apparentlyarly look it's great, and it's three hours long, but it goes by like that >> that means it must be really good can't wait to see it >> here's a video that you are really going to have to see to believe. have you ever felt like baseball games are just too long? cincinnati reds left fielder jeff winkler got a little hungry in the sixth inning yesterday. he made the catch and then paused to check out a braves fans nachos, and it looked like the fan was ready to share, but winkler decided not to grab a snack from the enemy seems like a wise choice >> missed a chance you swap the ball for the nacho. give the guy the ball. he was going to get it anyway. then take a nacho. that's a trade deal. >> nacho feels like a heavy >> nacho fee♪s like a heavy every day, visionaries are creating the future. ♪ so, every day, we put our latest tenology and unrivaled network to work. ♪ the united states postal service makes more e-commerce deliveries to homes than anyone else in the country. ♪ because the f

competition for consumers time, we'll see whether the new strategies draw users back every day julia boresteinws, los angeles. >> head of global strategy from asset global management. as i was saying, about 35% of the s&p are reporting this week just taking a look at the companies that have reported as of yet 80% have booten so far expectations that are quite low going into this first quarter earnings season. >> we've had the des putin between qualm comand apple how are you playing into the 5g theme here, and how are you picking the winners and users? >> 5g is an interesting moment at the area. i think if you think about 5 g now, you need to think maybe more about the laggards, and i think within that context the resolution of the apple dispute is a big change for many investors. it's been a stock that they've held away from actually, when we look at 5 g, qualcomm plays a crucial part in dividing the chips and it is is going to have a leading role when we roll out -- >> even after that instantaneous 20% reaction that we saw in the stock price, the dispute settlements were announced >> if you l