. >>> let's get out to julia borsten who has another special guest. >> hi, i'm joined about it head ofsales for facebook also giving us an exclusive nugget of news you're announcing today that instagram stories has 250 million daily active users it's up from 200 million in april and you just launched that stories format in august the question, is how are you making money from that growth? >> it's amazing. if you think about it, a year ago when we sat together, instagram stories didn't exist today on the platform, we not only have 250 million people using it but actually a third are businesses using instagram stories and one million advertisers. and so not only are advertisers using and benefiting from the instagram feed and utilizing stories as a great format. beats by dre and michael kors are two of them. >> how much are they spending in ads? >> investments are growing across the board. >> now is your user growth of that stories format coming at the expense of snapchat? >> our user growth for stories is actually coming at the explosive growth for instagram overall. instagram is now at

for more on this we bring in senior facebook analyst in our own julia borsten who talked about add content. houchl a game changer is this. >> look, we already know that facebook very interested in producing original content and they've already commissioned and are partnering with companies such as buzz feed and box and conde nast i think what is most notable about the headline out this morning is this idea that it is up to $3 million that is the cost of a show on amc or even netflix. it seems like facebook is out there really looking at the range of potential content and they really just want to get every option of content on facebook on your phone so people never have a tron go else. where. >> brian, is facebook late to this party silicon valley seems to exhausted every other option before going from premium content. i mean they tried to push the live thing once it was taps playing piano and user generated content now they're figuring out, no, we need professionals to do this and pay. should they have done this a year or two snag. >> i think if they wanted more money, yes but you can argu