also author and columnist julia reed. we'll get an exclusive first look at the new issue of "time" with rick stengel and andy serwer's 2013 investor guide. should apple stocks still be a buy? >> we'll also be talking, willie geist, about rex ryan and how quickly he wants to be fired. >> wow. >> can you believe that? >> this can't go on like this. >> he's got to leave new york. >>> up next, the top stories in the "politico playbook" with mike allen. you're watching "morning joe" brewed by starbucks. [ male announcer ] when it comes to the financial obstacles military families face, we understand. at usaa, we know military life is different. we've been there. that's why every bit of financial advice we offer is geared specifically to current and former military members and their families. [ laughs ] dad! dad! [ applause ] ♪ [ male announcer ] life brings obstacles. usaa brings advice. call or visit us online. we're ready to help. bp has paid overthe people of bp twenty-threeitment to the gulf. billion dollars to help those

. >>> well, netflix feeling the heat from regulators over a facebook posting by the ceo, reed hastings. julia boorstin is in l.a. live and in person, not on facebook, with more. >> reporter: well, brian, the s.e.c. is looking into whether netflix ceo reed hastings violated fair disclosure rules. back on july 3rd, hastings posted on facebook telling his 200,000-plus followers that netflix viewing topped 1 billion hours in june. that's his post right there. now, check out this july 3rd chart. the stock gained about 4% before his post. about 2% after before the markets closed early for the july 4th holiday. but on july 5th, netflix flew 13% higher. they say this pop was due to hastings disclosurdisclosure. hastings knows that the stock started to gain before his post on a positive citigroup report that gave netflix $130 price target. s.e.c.'s final verdict on this

julia? >> well, i actually think that reed hastings is going to try to get to get netflix's house in order, say communications snafu and i would say a public relations disaster when they tried to hike up prices and split off streaming the dvd business and ever since then reed hastings has been trying to show investors he knows what he's doing and i think that the disney deal he just struck earlier this week is a real landmark for the company and shows that netflix can compete on the same level as an hbo and showtime and stars and i think he'll try to secure a deal like that and he's in the process of making the company more valuable and he'll probably try to continue going down that path. if he thinks he could get more for the company. >> netflix business model, julia, that they came in and bought rights to stuff to show it online cheaply until everybody else figured out that there was value there and so their business model was undermined. we were at a point when we last checked in, does netflix even have a future. you think it does? >> i think it does. because i think that they -- it hasn