so here we have julia tyler, and she was, indeed, a great beauty, and she only held the role of first lady for eight months, the eight months of john tyler's presidency, and she was often seen wearing white satin. and what are our thoughts about julia tyler and what kind of significance could she have had with such a short reign? >> in eight months, not much. >> wasn't she one of the younger first ladies as well? >> at that point she was the youngest first lady, and she married the widowed president. his wife had died and she was younger than some of his children, and there was a whirlwind romance and her father -- she's very conscious of herself. she styled herself as the rose of long island and had to be taken off to europe by her family because she posed for an advertisement which was just scandalous at the time, but she came back with a taste for european. so part of this look, this white satin, is that she wanted to sit on a dais and have people presented to her as at court. she actually had a reasonable impact on white house entertaining in a short amount of time. it might not h

julia. sfroo hi tyler.ell, an oscar win's impact on the film's nominate thissed year will be bigger than err. why? it's because this year's nominees are actually the lowest grossing groups since the academy raised the best picture nominees to ten back in 2009. with boyhood, theory of everything, and whiplash all grossing less than $40 million at the box office in the u.s. now, the smaller the box office of a nominated film the bigger the boost it gets from oscar attention. best picture winners earn nearly $14 million more after winning the gold statuette than their fellow nominees. that's according to a world study of winners from 2009 to 2013. even the losers still cash in. oscar nominated films remain in theaters on average about twice as long as others. the studio that's best positioned to cash in is fox search light. it has 20 nominees. more than any other studio. it also has two nominations for best picture. grand budapest hotel and frontrunner bird man. the film with the least to gain from an oscar wi

tyler, back to you. >> all right. julia, thank you. >>> nbc universal news will launch a series of live events with morning joe's co-host micah offering career advice to women of all ages. it's being called the know your value tour and it kicks off this april in philadelphia. nbc universal and cnbc both owned by comcast, we should point out. welcome to "power lunch" and let no one draw any conclusions by the fact that you followed our segment on "fifty shades." >> i was wondering about the placement. just saying. you seen it? >> i have not. my wife who works at the today show has. said it was a little slow. she called and said, tyler, you're not going to like it. >> she said it was slow. okay. good luck to you. >> she said it was slow. i've read numerous studies over the years indicating something that i know is kind of at the heart of this initiative of yours and nbc's, and that is that women are less good negotiators. >> yeah. >> when it comes to salaries. particularly their first salary and when you start off with a hand