and the latest casualty just yesterday, aeropostale's thomas johnson now replaced by the company's former ceo, julian geiger. >> wow. who can keep track of it all? what's going on in the retail suite? david strasser and denise leone are joining us. she is a brand-building consultant and author of "what great brands do." welcome to you both. david, are you surprised? i've heard people likening this to deck chairs on the "titanic." >> i'm sorry? say that one more time? >> are you surprised at the volume of turnovers in retail or should we listen to those who say it's rearranging deck chairs on "the titanic"? >> well, a lot is changing in retail. the internet has just changed the world of retail a lot. and you know, what you need to spend money on, you know, what gross margin should look like, what product margin should look like, what you should be selling, what the store should look like, everything has changed in the last couple of years, and i think we're seeing a reaction to this by bringing in ceos who have a better understanding of that. >> but the irony is that you're bringing in people who had