well, one of julian zelizer. ten plus books is the fierce urgency of now. lyndon johnson, congress and the battle for the great society. professors zelizer. when did he start using that term great society? 1964. he actually tests it in many speeches, which i learned at lower level speeches that the media wasn't paying attention to. but then it's in ann arbor, michigan, at the graduation for the university of michigan in may of 1964, where he really outlines this idea. it's credited to eric goldman and richard goodwin. richard goodwin being a speechwriter, one of his top speechwriters and goodwin actually a historian who who worked with the administration. but but the term is meant to capture idea that the country can do better than it did even in good times. and we could be a great society. not only have a strong economy, may and not only have a social safety net, but start to help the people who year in and year out struggled. whether that included people who were living in poverty, whether it was black americans and it was a very ambitious concept. it was