joining us is linda woolley of the direct marketing association, and juliana gruenwald continues as our guest reporter. if i could start with some testimony from just -- jeff chester, the guest following you with the center of democracy. he talked about the advertisers, and this is what he had to say, and we would like to get your response -- industry self regulation, it is clear, has failed to offer meaningful protections to consumer privacy. >> noticed and choice has been the hallmark of the self- regulatory program, which has been in existence for some 30 years. we absolutely believe that an informed consumer who has the opportunity to make a decision about what they want and what they do not want is the best for everybody. as marketers, we are in the business of offering products and services to consumers and hoping that they are not just consumers but that they turn into customers. the last thing you want to do with a customer is make them angry, so we really want to make sure they are happy, make sure they, especially on the internet, have a good internet experience. we do not wan

we also have juliana gruenwald. >> at the end of that ad, they urge viewers to call congress and urge congress to pass but do not attract blest, which is similar to the do not call list and get unwanted telemarketing calls. what is your take on this, which would allow consumers to say i don't want you tracking my web activities and i do not want to receive ads targeted at things i might like? >> i have not seen specifics, but my first reaction conceptually is that the technology that the internet runs on is a bit different than the weight telemarketing works with the telephone number. you have multiple different web addresses or identities on different websites and different cookie identifiers and have different device identifiers. it is a little difficult to imagine how it would be implemented in a way that would be simple for consumers to engage in. there are a lot of tools native to your browser that are already there for consumers to manage. it is a matter of making them more accessible and explaining their use to consumers to make it simpler for them to use. i don't want to make