also with us, juliana grunewald. thank you for being with us from california. what is your job at yahoo!? >> i am the vice president of global policy and the head of privacy at yahoo! that means i work with product teams, marketing, customer care, a work throughout the organization to make sure our policies and privacy promises are embedded throughout policies and products. >> this is what you had to say about yahoo!'s privacy policy. >> is this a new policy that yahoo! has developed, and is it one of the more stringent ones in your world? >> our policies have been in evolution over time. i think our thinking about privacy from the beginning. i have been a guy who for 12 years and i have worked with product people to make sure that privacy is reflected through our products services. that is absolutely nothing new. the way we have been thinking about privacy lately has been about how to contextualize privacy so that it has meaning for consumers. we talk about fraud in privacy controls, efforts under way that we can talk about in additional debt that relate to ic