like julianna. >> fresh products, organic and small business. >> reporter: it's big business actually. california's agriculture industry is valued at 35 billion and the concept of buying local has expanded from supporting the small farmers in your neighborhood to all farmers in the state. >> it's getting so large it's almost a mandate, a resolution asking shoppers to make a conscious decision to buy california grown product once a week. in industry leaders rolled out a campaign to convince people to dedicate a day a week to eating only california grown food. >> if everybody ate california grown food on sundays whether it's chicken or vegetables it would increase by billion the economy in california. >> reporter: that shift in shopping habits could put 15 billion in sales a year in to the local, that is the state's economy. >> it may cost a dollar more or so but that's what will keep california viable. >> if i'm in the habit of doing it i will try my best but you know i don't apples pay attention. >> reporter: at the village market they say they are committed to stocking shelves with l

julianna. >> thank you, mr. president. i only have a two-parter. are you concerned that the current debate over debt and deficit is preventing you from taking the kind of decisive action and balance needed to create jobs in this country which is the number-one concern for americans? also, one of the impediments to job growth is the regulatory environment. do you think that the nlrb complaint against boeing is an example of the kinds of regulations that killed job growth and that you yourself have called just plain dumb? >> i think it is important to understand that deficit- reduction, debt reduction should be part of an overall package for job growth over the long term. it is not the only part of it. that is an important part of it. as i mentioned at the top, i think it is important for us to look at rebuilding our transportation structure in this country. -- transportation infrastructure in this country. that could put people back to work right now, construction workers back to work right now. and it would get done work that america needs to get d

julianna. >> thank you, mr. president. i only have a two-parter. are you concerned that the current debate over debt and deficit is preventing you from taking the kind of decisive action and balance needed to create jobs in this country which is the number-one concern for americans? also, one of the impediments to job growth is the regulatory environment. do you think that the nlrb complaint against boeing is an example of the kinds of regulations that killed job growth and that you yourself have called just plain dumb? >> i think it is important to understand that deficit- reduction, debt reduction should be part of an overall package for job growth over the long term. it is not the only part of it. that is an important part of it. as i mentioned at the top, i think it is important for us to look at rebuilding our transportation infrastructure in this country. that could put people back to work right now, construction workers back to work right now. and it would get done work that america needs to get done. we used to have the best roads, the best

. >> my name is a julianna -- adrianna from georgia. our group is very diverse and diversity is a great thing going and our nation. what can you recommend to expend our views from people with different backgrounds while still being civil and public discourse? >> you came here -- honestly, i grew up in iowa and went to college in minnesota and went to law school and harvard and each place -- i grew up in a very small town, homogeneous, everybody dutch so much, and minnesota, more diverse, and harvard more diverse geographically and in terms of background. getting to know a lot of different people expand your horizons. you are doing it right here. you have already taken a good step. >> thank you. >> i am from huntington, west virginia. rhetoric is a powerful tool within discourse. i wanted to know what you think politicians can learn today from the way reagan used rhetoric and what the think about the way the media is using rhetoric and if you believe it is being used correctly and in correctly and if you believe rhetoric is affecting civ