julie borsten has more. >> subscribers to the annual prime service get another perk, adding streamingservices with coming as android expands to grocery delivery and music services, amazon has a heavy emphasis on play lists, most of the songs are six months old, not new releases. it deals with sony, featuring the likes of the doors, but has not yet made a link with the largest universal, which has names like lady gaga and elton john, today's launch makes the prime subscription more appealing on the heels of a $20 price hike and helps it increase with the formidable rivals. apple with the recent $3 billion acquisition of beats, google has the play store and streaming, and pandora is on the rise. >> amazon is not going to favor y÷ compared to let's say, spotify or pandora, that will be a challenge, but amazon will respond by saying if you're a wçr(t&háhp % it is not a direct customer in the first place. >>> and focusing on music, amazon is making a bigger play< o. >> amazon is trying to create a complete portfolio of experiences for its customers from books to summer shorts to now a musi