original editor julie campbell used it to her advantage. >> it was the managing editor's edict i thinko identify the players on the cover. why don't you identify the model that's on the cover? i offered less money because the girls that i used were not names yet. >> what would a model get paid as a day rate? >> this is a secret. no one ever knew except the agency and model. it was $250 a day. >> and how many times did you call up someone and they said that's ridiculous? the model will not be in "sports illustrated"? >> never. >> why did no one deny you? >> because they wanted to be in s.i. >> there are certain things you do that you are paid very little for but those are the jobs you really want. and those are the jobs that ultimately make you the most money from other companies. >> at the height of her modeling career, cheryl tiegs had a signature clothing line at sears that did a billion dollars in sales. today she's the spokesperson for cambria inc., a company that makes natural quartz countertops. carol alt has a line of skin care products. based on her own popular raw food diet. >