julie goldman is founder and ceo of the original runner company. welcome.at a runner was because my mother was in the floral design business and did a lot of work with runners. how did you come up with the idea for this kind of runner? when i remember them, they were paper or plastic. >> absolutely. >> like going to the grocery store. >> that's exactly what i said on "shark tank." that was really the start of it, i needed a runner for my wedding. everything was paper or plastic and i figured there had to be something that wouldn't ruin my wedding pictures, would lay flat and smooth, wouldn't let my heels tear it but it didn't exist. so necessity is the mother of invention. >> so this is nonslip. if you look at the back here, maybe you can get a shot of it, it doesn't really come across, but you can see there is, what is this -- >> a foam product. laminate ordd on every runner w sell. >> so if i'm wearing -- not that i would be wearing heels. well, i'm not going to have another wedding, folks. but it won't go through here. you won't catch it. >> no. even on

the program last year and it compromised to deliver 85, 86, 87 things and we turned out that julie anna goldmanaid he only accomplished less of that. when you know nothing is going to happen and he doesn't know how to broker a deal in washington, d.c. and republicans don't want to broker a deal with him. >> to use a sports analogy he has lost the team. it's both things and why we have seen the dramatic drop. >> between your suit and -- >> willie is like joan rivers. >> see it up close. >> we will move on to a couple of other big stories around the country. parts of the southern united states this morning are finally starting to thaw out but others are in deep paralysis at this hour. in austin, texas, slick conditions caused 300 accidents. this truck was caught parading off the highway. the interstate outside of birmingham, alabama, gridlock in both directions. 11,000 students statewide woke up wednesday morning at their school because they could not get home. no city had it worse than atlanta. look at this! a little more than 2 inches of snow, 2 inches of snow proved disastrous. still under a c

julie hyman. >> it's time for today's options inside. goldmannings before the bell tomorrow and zacks investment research is looking for it to the analyst estimates. jarrod leavy joins me with his slightly bullish strategy on goldman when it comes to options. let's start with the numbers. goldman sachs is in a much more intensive business and it's a business that hasn't been doing too well lately. why are you relatively optimistic here? >> it hasn't been, but goldman is always lumped in with the big money centers and it's for a good reason. but're businesses do cross goldman, unlike wells fargo or bank of america doesn't have the mortgage loan exposure that they would have on the retail side. at 11k goldman, trading earnings, compared to jpmorgan wells fargo, these banks will have to find ways to make money. goldman can deliver growth in revenue and i think it will continue to deliver earnings per share. >> you have to be good at managing expectations. >> they are pricing in about 2.5% of the expected move. i'm looking at a simple trade -- next

julie did a pretty interesting story, can't wake for the lockup period when shares go outstanding to start shorting things and borrow the shares and actually short it. this is something i think, when you goldmanke this, yes it is a great firm. it is also a firm been known to play these games in the past. investors have to worry. they have to look at this rating as one of the more conflicted ratings in the business, meaning they got paid $26 million in ipo fees and they got the most money and now when twitter needs it the most, there has been selling pressure, they came out with a hail mary pass and it actually did work a little bit. the shares went up i think something like 4%. they settled back down. i tell you, investor out there, be wary, this is among the most conflicted stock ratings. shows, sec rules promulgated in 2003 by the securities & exchange commission and eliot spitzer when he was a new york attorney general, they were supposed to erect all the barriers they are not working if you can get away with this. lori: look at the fundamentals of this stock. goldman sachs pays analysts hefty bucks, right to actually make educated calls on the behalf of stock prices. i'm defending goldman