in our gooblg plus hang out is julie spira, the rules of netikete. and comedian ricky dillon who makes those youtube video as part of his being per sonna, second life. >>> what is behind our desire to share the most pedestrian details of our life with those who will share? >> we want to be important and want to be acknowledged. something about having an amazing breakfast, i love food, having like april amazing breakfast and having that acknowledged by your peers, thumbs up, that's wonderful. something about having a mundane life be made extraordinary, that's kind of the surface version of it. if you go a little bit deeper it's also the ability to capture exactly what's going on in our lives right now. one of the things i found is we've been trying capture our lives for millennia, writing on stone tablets or using a polaroid or instagram right now, things move so fast we really want to capture that moment even more. but unfortunately with the tools we use, we are distracted from those very moments. it's an unusual ironic cycle when we end up posting t