most part, made up of high net wealth individuals that makes companies like private swiss bank, julius b r, whichhas some 150 billion us dollars under management, want to get involved. >>meier: it's a sport that from an image transfer point of view is ideal. it's a high class sport, it's a boutique, it's a boutique event. that's the way we want to be, the way we want to be perceived. >>reporter: it's been estimated that it costs an estimated one hundred thousand dollars per tournament to enter a team but julius b r would not be drawn on the bottom line of its involvement. >>: but the bank is confident the benefits outweigh the costs. >>meier: it's always hard to know the right numbers to it in the end but yes of course you want to see some return to it. there are different ways to measure it.... in the end it's how the clients appreciate it. how the brand can be transported through this platform to the market. >>reporter: and tournament like this do provide companies a good opportunity to reach out to a captive audience with plenty of cash. and even with its recent financial crisis the s