julius rosenwald is one of them and julius rosenwald's brother-in-law was the other one. th julius -- both of them invest some of their own money into becoming partners in this business. eventually, things become contentious between the three of them and richard sears is like, listen, either i am going to go or he is going to go, referring to him. and rosenwald and sears sort of forced him out and it ruins his relationship with his brother, his wife's brother. but eventually, richard sears has health problems and needs to leave the business, leaving everything to julius rosenwald. not leaving everything financially but leaving all of the management. he ascends to the presidency and is in sole control of sears roebuck and company. of course, he keeps the name in part because the names rosenwald and not spam would have been signals to people that jewish people were running the business and they felt like that is probably not the smartest business move. sears and roebuck sound far more american so even after richard sears exits the business, they keep the name. host: i will j

julius rosenwald is one of them and julius rosenwald's brother aaron nusbaum. d both rosenwald and nusbaum invest their money into becoming part of the business. eventually things become contentious. richard sears says either i will go he will go referring to nusbaum and rosenwald and a sears force nusbaum out, and it ruins rosenwald's relationship with his brother-in-law. eventually richard sears has health problems, leaving all of the management -- gruesome -- julius rosenwald ascends to the presidency and has sole control of sears roebuck and company and he keeps the name in part because the names rosenwald and nusbaum would have been signals to people that jewish people were running the business and they felt like that is not the smart business move. sears and roebuck sound far more american. even after richard sears exits the business they keep the name. >> i will note that jane adams and marshall field tell -- play a role in the story sharon mcmahon tells in the small and the mighty. this is on the clara brown chapter. "out of curiosity i became interested