junko works for the tourism office in kyushu city, western japan. and the city has an image problem. >> translator: not many people are interested in kitakyushu. so i'm trying to get their attention and make them take notice. >> reporter: the city has plenty of sight-seeing spots. for instance, the steel works, a world heritage site, and historic moji port. a show celebrating the city's close ties to the banana trade began here. junko decided the town needed something more. her search led her to the banana princess. she made the costume herself, from the fruity tiara, to the flowing blond tresses. it was a big part of her life growing up. now she thinks those skills can help sell her hometown. they've appointed the banana princess official ambassador. she's traveling around the country, using the character to open doors. >> translator: please come and visit kitakyushu. >> bananas on her head. that's cute. >> translator: wow. >> reporter: it's all about starting a national conversation. >> translator: see you again, banana princess. >> translator: i'