. >> justin livingston and daniel burnstein make it their full-time jobs on social media. job that can play between 65,000 and $255,000 per year. >> when you have a person with the followers, it is a no-brainer. >> once the idea is set with the client then we go higher out of this pool of instagramers, in which they're taking photos and talking about the campaign in the captions. >> it is cheaper, it is social. but is it sneaky? >> when they do giveaways, those are clearly advertising. >> i think that readers are not naive. they know that for bloggers to find success -- >> they're saying they're excited to be working with the client. >> and that is enough. >> that is enough, sure. other times can you add a hash tag sponsored or commissions. >> would it bother you to know that some people are being paid or compensated in some way to post a picture on instagram wearing a pair of nikes? >> that is not what they're for. >> i wish i could do that. >> they say it has to feel authentic. >> i stay really true to myself, i wouldn't just work with a brand because they want to pay me

. >> justin livingston and daniel bernstein are ought after bloggers paid enough by brands for mentionsedia to make it their full-time jobs that pays between $60,000 and $225,000 per year. >> when you have a person with 2 million instagram followers, that's direct consumer advertising. it's just a no brainer. >> once the idea is set with the client, then we go hire out of this pool of instagramers taking photographs and talking about the campaign in the caption. >> reporter: it's cheaper, social, but is it sneaky? >> when i do give swrnaways, th are clearly advertising for the brand. >> readers aren't naive. for a lot of bloggers who have found success, this is something that is a business now. >> they're typically disclosing by thanking the client or saying they're excited to be working with the client. >> that's enough. >> that's enough, sure. other times you can add a hash tag sponsored or commissioned. >> would it bother you to know some people are being paid or compensated in some way to post an instagram picture wearing their new pair of nuke nikes? >> doesn't bother me. >> that i