all right, for more, let's bring an entertainment journalist k j matthews in los angeles, k. j. good. as you. i just went through a number, a bevy of numbers there. help us put this into perspective. how does this year's super bowl look to stand up against pass your super bowl? we're talking about the glitz and glamour, and the, and the big spend it's always glitzy is always glamorous. and every year the nfl tries to out do itself had a bigger and better artist to perform during the halftime performance or, and try to get more stars involved. odd to come out there is it b, b i p boxes or the product it war stars in celebrity, you know, commercial, so they're always trying to outdo itself. and you mentioned that rianna is getting a big 0. she is not being paid, as you just mentioned for her half time performance. however, there are still millions of dollars that will go into that. how time performance, because you still have to pay to set designers, the audio people, anybody that has anything to do with trying to make her performance exceptional has to be pay. so they still in a