that emotion will be, what is your love story? since k. lynn started from a love story. haslinda: that is slightly different than victoria's secret, for instance, where they use angels, beautiful models. linked to perhaps a celebration. christopher: they really focus on a younger consumer. their main target is 28 and below, while ours is from 28 up to 70's and 80's. being 70's these days is still young. the reason we chose that target is that people might buy other brands just because of the name but essentially, they will not get the same comfort they do when they buy from us. that is why we consider ourselves a value for money brand. what does that mean? you pay a little bit more from a medium brand, but what you get in return is five times or even 10 times more beneficial. you know, a mature person is more calm. victoria's secret is more exciting. we feel that a nice value to have that is calm is love. love is something that we live with every day. and it is a word that can be interpreted into so many different emotions -- between a mother and her children, between be