-kacey: yes. -lemonis: any good? -kacey: yes. -lemonis: does it sell well? -kacey: it does.he price like on a bag like this? -kacey: 20 bucks. -lemonis: is that a good price? lisa: yes, we have some brands that -- lemonis: "features premium formulation, multi-protein sources, made in the usa." lisa: "made in the usa." i'm telling you, the packaging won't do well. lemonis: now you're a packaging expert? lisa: no, but i'm telling you. [ horn honks ] lemonis: "quality loyal, not brand loyal." "focusing on brands that get it right from the start." lisa: there's a lot of brands that have made garbage food for a long time and now realize there's a natural market. and they're making one or two skus to jump on the bandwagon, but their integrity -- you know what i mean? lemonis: but you just said you were product loyal, not brand loyal. so doesn't that go both ways? you want to kick somebody out because they do something that you don't like, but you don't want to let somebody in if they start to adjust to your way of thinking. lisa: because they still are selling the bad products out

kacey drescher reports. nat sound ( anny ) thanks lydia.with you through out the morning. ( anny ) coming up after the break... two new movies are trying to take down the justice league at the box office. we have a preview coming up in about 2 minutes. do you need the most trusted battery this holiday? maybe not. maybe, you could trust the world would be just as happy without them. (screaming) or, you could just trust duracell. ♪ it's beginning to look a lot like christmas ♪ or, you could just trust duracell. ( anny ) two new movies are out for the holiday weekend.( will ) they will try to take down "justice league" for the top spot at the box office. rick damigella takes a look at what's now showing. "once every year, our ancestors come back to our world.""please have a safe journey.""to see family, and friends."a holiday film about a different holiday heads to theaters for the long holiday weekend. pixar's "coco" is an animated tale based around the mexican holiday "dia de muertos" or the day of the dead. the movie is already the highest