interestingly enough, prices were actually down in kaiserville.thest distance from san francisco. kristen: i like that. i was going to ask you that, what are some tips for visit ors. using differences -- are you seeing differences in prices with wineries? >> we are the someone a winetasting blog. the reason this is the sonoma winetasting report and we do not include not but it is because it is one of the big wineries -- it is where the big wineries are. as much as we love tech, i don't think any of us wants to live in a world where we all work for just bezos or elon musk. we like to support small business. to support the sort of intimate, not pretentious, almost, should i say, divine experiences that you can have at a small winery -- kristen: people love -- >> following the product from grape to glass. kristen: the price increases, is that a result of their cost increasin? -- increasing? supply chain issues? or is it something else? that finally people are coming back and they did not make money for two years so they will just raise the prices. >>