philip cutler father of marketing professor of international marketing at kalak school of management northwestern university so great to have you with us we've been looking forward for the longest time i wanted to talk to you for the longest time but now that the democrats say it wow i have so many questions for you let's see how many working get into this program 1st of all you build up a science of marketing basically from scratch and the books you've written have been the bible for business around the world for more than 60 years so marketing is about promoting the selling of goods of services right situation today with condemned make shedding light on problems with consuming and anti consumption movement gaining ground do you saying and new set of rules and guidelines is needed well the congress situation is going to change a lot of our lives right now and then cold it is finally. terminated we will have quite a different economy. how how r. is caught how is coded affecting us today well 1st of all there's limited opportunity to go into stores where one can catch cold coronavirus and so more and more pe

philip cutler father of marketing professor of international marketing at de kalak school of management northwestern university so great to have you with us we've been looking forward.