but quick tell the kalamazoo story. a lot of people might have heard about kalamazoo offering a free education. >> so kalamazoo, another midwestern industrial city that was hit hard is similar to rockford in some respects. it has these great characteristics of mid-sized towns. great museums for their size, but kalamazoo, it lost a couple big employers including the upjohn company which just got taken over and absorbed, and kalamazoo lost i think it was nearly 2,000, it might be more, ph.d.-level jobs left the town, and the people left with them. so the downtown got gutted, the city wondered where it was going to get its audiotape audiotape of, and some other industrialists, they remain industrialists, people seem to know who they are, started a program called the kalamazoo promise. who here has heard of it, raise your hand? okay, everyone ought to know about it. the kalamazoo promise is local philanthropy getting together and making a promise to everyone in kalamazoo if you finish the public high schools, the fund will

free education. >> kalamazoo, it was hit hard similar to rockford. it has the great characteristics of the town. they built symphonies and big things for their town their size. they got taken over and kalamazoo lostly nearly 2,000, it might be more phd level jobs left the down and the people left with them. the downtown got gutted, city wondered if it was going to get it's ump. and some other industrialist, they remain anonymous, people seem to know who they are, started the program of the kalamazoo promise. everyone ought to know about it. it's a model for what we have to do. the promise is local philanthropy, if you finish, the fund will pay for your full education in a state university in michigan. now the education is broader. families are moving into town to take advantage. i heard just today that signs say take advantage of the promise on the for sale sign. hopefully they are moving to a bigger sign. this is the combination of all of those things you were talking about. it's creativity, it's love of your place. and it's the feeling that your pe