in december 2014, travis kalanick went to pittsburgh and hired some of the best machine learning expertsegie mellon, sending shockwaves through the city and university, and have been adding to it. now this is the result. vonnie: will google, tesla, apple now respond more quickly? is: tesla, for one, following their own path, which is starting with this souped-up cruise control, their autopilot, where you can have the car drive you on the highway, assuming your hands are on it. a luxury car-type feature. google has a really good business, so i don't know if they would want to move as quickly as uber. it, tesla hadbout this accident a couple of years back in florida where a person died. that was bad for tesla. a highway investigation, dealing with a lot of negative pr. imagine if you were at googles internet advertising business and you had this accident causing all of this pr and liability problems. anhink google has a bit of innovator problem because the core business is so good. max chafkin, check out the story. pretty amazing. he is our technology reporter. in the latesthis edition on