specific packaging that looked like any other kaldi's product, which made sense to me.he bars we sell to them are less expensive wholesale because they've already paid for part of it, essentially. >> kaldi's sells their beans and there's also trade involved. for these companies, agreeing to co-brand was as simple as a handshake. but it's not always as easy as that. >> if you're going to get into a co-branding situation, make sure it's somebody you know, trust. >> i've had people contact me about co-branding where i think it would not be a good idea. >> getting the products launched took months of research and development. but these entrepreneurs say they believed in their partners and the products right from the start. >> you have to be able to say, you know, even if we weren't working together, i would go and buy this product. >> the benefits and the pitfalls of co-branding are unique to each arrangement. but these entrepreneurs say co-branding is a risk worth taking. >> if co-branding doesn't work, if something continues to hurt, stop doing it. if it feels good, do it