>> we're here because for a year and a half, this was kalil rafati's home. >> i'm not scared of any of this stuff. smell i'm now sweating, you know. >> bringing you back? >> bringing me back. >> reporter: life as a destitute, hopeless, heroine addict. >> real homelessness where your teeth are rotting out of your head and you have a smell on your body that is so disgusting that it's unbearable. the only thing that you can do at that point is get high. >> reporter: that was 13 years ago. rafati now has a juice and smoothie empire, some like organics based in malibu. >> sure. thank you. >> reporter: i'm getting a mildy culty feeling, not in a bad way. >> i'll take it. >> reporter: 200 employees, six stores, two more coming, and devoted celebrity clientele, no cindy crawford, jaden smith, no more smacking crack. it's smoothies now. >> bananas in there? >> all organic? >> everything is organic. >> beet pollen, seeds. >> almond butter. >> we're in malibu now. >> you're definitely in malibu. >> yep. >> smoothies. it is still a reflective of a slightly addictive personal. >> massively addictiv