so, you find many of these schools-- kaplan, university of phoenix-- with hundreds, literally hundredsuiters going right after these veterans. >> they want you to look for the individual's pain, and then you paint the picture of how much better their life can be because they've actually gone to ashford to get a degree. >> smith: a former marine, wade cutler, was hired as a recruiter at the for-profit college ashford university. ashford has over 9,000 military students enrolled today. that's a 2,000% increase in the last three years. they hire veterans like cutler to gain the trust of gis over the phone. >> if a military person is actually speaking with someone that's actually been in the military, there's a certain lingo or a certain slang that they're associated with that's very common with them. >> smith: give me an example of that. >> well, i mean, if it's a marine, then, of course, i would immediately say to them "hoo-rah, marine," or i would say "semper fi." and they would readily know that you were in the military and you had prior service. and, so, it's easy to establish that tr