ing are kara swisher is the executive director of the influential blog "all things digital." >> a lot put into commerce, which is hugely important, because location gives you a lot of information of where you are and what you're doing. >> reporter: some analysts see one piece of good news for google in apple's history. by putting android on as many different kinds of mobile phones as possible, google is taking a page from microsoft's windows, back in the '90s, which dominated appleby getting on many different computers. while apple, back then, just like the iphone today, stuck with its own system, run only by its own device. >> i mean, google's not stupid to want to be on as many devices as possible. people like choice. walk into a supermarket, there's 400 times of cereal of the same time. apple is making your bet that this is what you want. android is making the opposite. >> reporter: inherent of that bet is the notion that people will continue feel comfortable sharing so much of their personal information. between its phones, g-mail and searches, google now have the potential to kno