joining us now is kara swisher great to have you here in person assuming those headline-reported numberst, it was $47 billion and now it could be as low as $10 billion to $15 billion. who takes most of the blame for that the company itself the people that fail eed to do e due diligence, or the bankers that have been advised throughout this process? >> greed takes the blame it was a ridiculous s-1, it was laughable. i wrote a column in "the new york times" about it a lot of reporters reported on it it was this suspension of disbelief. like you talked about movie pass just a second ago. the numbers just don't work out. >> but to the company's defense, if they did get $47 billion last time, you can't blame them for that, can you? >> i suppose there's one born every minute i guess i can't. if they want to build an actual business, why lie about things like that? and what was really astonishing was the amount of power, the amount of self-dealing that was going on, the control that someone had over it. and trying to foist it on the investing public no, i do blame them for that >> do you think

disney ceo bob iger resigning from apple's brdoa kara swisher's take next st powel 5g experience for. that's why the nfl chose verizon. because they need the massive capacity of 5g with ultra wideband, so more screaming, streaming, posting fans... can experience 5g all at once. this is happening in 13 stadiums all across the country. now if verizon 5g can do this for the nfl... imagine what it can do for you. oh, wow. you two are going to have such a great trip. yeah, have fun! thanks to you, we will. aw, stop. this is why voya helps reach today's goals... ...all while helping you to and through retirement. um, you guys are just going for a week, right? yeah! that's right. can you help with these? oh... um, we're more of the plan, invest and protect kind of help... sorry, little paws, so. but have fun! send a postcard! voya. helping you to and through retirement. hey. you must be steven's phone. now you can know who's on your network and control who shouldn't be, only with xfinity xfi. simple. easy. awesome. >>> with apple and disney streaming services about to start, bob iger steppe

let's bring in kara swisher, recode editor at large cnbc contributor good to see you. >> hi. >> stockup how much do they need to worry >> this is something that's been building, they have a slow burn like microsoft and others. the question is they're being hit by the states attorney general, justice department is looking into this, european regulators, the u.s. is just catching up to what everybody else has known which is we don't have competition in search hasn't been a new search engine since forever. same thing with social media and the online advertising market is really a duopoly of google and facebook and there's damage being done to lots of startups. >> seems to me that google and facebook tend to win when you talk about users, who likes to use the platforms. it gets more dangerous when you talk about the advertising market, the power they have, whether they're advantaging their own products over competitive products, things like that. >> right but this is not a new thing, yelp has been complaining for years. >> they were the lone one crying out, base camp is now complaining ab

. >>> kara swisher. >>> when we return, the emmy awards is an apple nominaonti next? dow's down 25.tay with us nt free access to r. yep, td ameritrade's got that. free access to every platform. yeah, that too. i don't want any trade minimums. yeah, i totally agree, they don't have any of those. i want to know what i'm paying upfront. yes, absolutely. do you just say yes to everything? hm. well i say no to kale. mm. yeah, they say if you blanch it it's better, but that seems like a lot of work. no hidden fees. no platform fees. no trade minimums. and yes, it's all at one low price. td ameritrade. ♪ >>> welcome back to "squawk alley. streaming dominating the emmys all of this with more on the way. apple pc plus, peacock plus and others set to debut in the coming months. with us michael wolf and former net flick and hulu executive simon gallagher, principal at sbc global let's start with you, michael. how important are the awards >> they're important because they provide the legitimacy for the programming and it highlights their new programs in a way they couldn't accomplish through ad

this morning, wework officially pulling its own ipo cnbc contributor, "new york times" columnist kara swisherns us holy canoli has it been a rough quarter for ipos how do you see it, as a resetting or private market valuations coming back to earth? >> i see it as math. math wins. that's what professor gallaway was talking about when we talked about wework and other ipos. i think investors, there was a fire wall broken by wework, untenable for most investors, and it extended to other companies which have balance sheets that are problematic. even if they're great businesses and brands, they've got to get their arms around economic models that are sustainable. that's what wall street investors are looking for at this moment in time at least >> fred wilson coming out, making the argument that gross margins are really what matters, especially when you see what has performed well and hasn't in terms of what's gone public in recent months, do you agree? >> i think this is what they have been pedestrialing, growths important and it works for some companies. how revenues and expenses are in line when