of the biggest tech events of the year, vox media's code conference here in los angeles -- ♪ >> kara swishering her final code as host, you're definitely making a statement with the lineup this year. >> yes, i am. >> apple's tim cook, johnny ive. >> comes from nowhere, none offous -- >> i have to ask about tiktok. that is the company that everyone has been talking about. >> tremendous threat advertisers love them. there are lots of risks, where is that data, where does it go >> we've tried to put the user in the driver's seat to own their day at a. >> so much of what tim cook's apple is able to do, i think, is put together ingredients that steve jobs himself didn't have. >> a lot of the questions were, what would steve think, particularly around privacy, where steve famously said you've got to ask, ask again, ask a third time. >> fascinating look, though, at the ways in which company are looking at costs. >> we made the decision is that we would air on the side of building more, if we were higher than we needed, that we'd eventually grow into that footprint. >> talking to a major investor in