. >> reporter: karen clark, the vp of marketing at hinge said the list wasn't is seeking out the singleso game of the system. >> it's basically the people who have received the most interest. so hinge profiles are intended to showcase your full story. so these people are the total package. >> reporter: more people than ever are turning to digital dating to look for a partner. 1 in 4 young adults. but only 12% of new relationships start online. coach, has seen plenty of dating app, apathy. >> many of my clients complain that app dating is based on face alone and maybe the few interests and activities they mention. >> reporter: while an estimated 53% of people lie on their profile, laurel emphasizes that being real on apps is the key to finding a match. >> they're putting out this energy of perfection. you're not actually getting to know them. why don't we just all stop pretending and be real. because real is what allows people to feel like they know you. >> reporter: sarah, a denver, colorado, native, knows about putting herself out there. a contestant on a past season of "the bachelor."