>> this is just a partial list of celebrities holding a solis bag made by small business owner karen kurtzcomes to publishing a an item, a picture of a celebrity carrying your clutch in a magazine is far more effective than paid advertising. you're talking 350 bags. what's more impressive is the press she used. >> my budget when i started was zero. no money. there was no budget. it was me, which i didn't pay myself. so there was no money. >> well, that's not exactly true. at first kara spent thousands making a costly mistake which taught her she was better off not spending any money. >> it was a $3,000 lesson. i don't know that i want to have many more lessons that cost me $3,000. >> the miss take kara made was hiring a big-time p.r. firm which promised to use its clout to contact celebrities like demi moore and give them sample bags each with a hand writen note from kara. >> i would write a note, dear demi moore, this is why you should wear this bag. and we waited and waited and waited. weeks went by. about a month went by. no pictures, no buzz, nothing. >> after the agency dropped the ba