karen waxman is a rep who is president of product for profit. she teaches entrepreneurs how to market their products to major retailers. a new company that designs creative team building experiences. and the author of "the toilet paper entrepreneur" a company that provides online behavioral marketing services. great to see you all. congratulations since the last time you were on you launched a company. >> thank you. >> this is a question we, i have gotten it so many times over the past six years of how do i get my product into one of these companies. do you suggest people go about it as an individual, go in themselves or as a broker? we saw them both. >> it's a good question. at the end of the day, it's important you generate revenue. in my case, a lot of times i meet product entrepreneurs who are struggling because they went out to find a sales rep, a broker and sometimes they do awesome. when they do, it's fantastic and they help you get the products in the stores. sometimes when you are going out to get the help and they don't help you, you a

karen waxman is a former manufacturer's rep who is now president of product for profit.he teaches entrepreneurs how to market and sell their products to major retailers. stella grizont is the founder of woopaah, a new company that designs creative team building experiences. and mike michalowicz is the author of the best-selling book, "the toilet paper entrepreneur" and he is the founder of obsidian launch that provides online behavioral marketing services. great to see you all. and congratulations stella. >> thank you. >> since you were on last time you launched a company. karen, thanks so much for joining us today. i'm going to start with you. this is a question we -- i've gotten it so many times over the past six years, of how do i get my product into one of these companies. do you suggest that people go about it as an individual, just go in themselves, or go through a broker? we saw them both in the piece. >> yeah, it's a really good question. i mean at the end of the day, it's so important that you, as a business owner, figure out how to generate revenue. so in my ca