now we're back with karim rashid karim are we not going no one or feel or long for anything is historicver because for me oh dear me well reading a book smelling a book is priceless ok and no app on my smartphone will ever replace that and i know that if something catastrophic doesn't happen to the book my kids will smell it the same way and my grandchildren will what's the app like here replace it every year and a smartphone or tablet or whatever disks they don't stay with you i don't see my grandchildren being oh this is the tablet of my grandfather or grandmother and you know what i mean so let me tell you something i just decided a mobile phone. it took 2 years it was on the market it's just now i want to open shop to see the phone it's already gone and replaced the speed of this i agree with you you know what i design something in the digital age i almost like it's not i don't even get to really enjoy it so i design a chair it last 50 years you know it could be a 100 years it's a good chair so i guess i agree and then let me just say so because i designed physical thing. so it's no

function and today my guest is one of the most prolific designers iconic designers of our times karim rashid. ahmed rashid artist still there are great to have you with us today you look wonderful thank you so do you agree moscow today in your old. way of sunshine in the winter bosco gets a big break but you know most cities around the world got quite great so then they have you talking with. us all right so i want to start over with one of your motos which is you should grasp the luxury or freedom. instead of luxury of the physical world but then i know that you are super famous and super in demand and you do all kinds of designs for high end 5 star hotels. where does that fit. you made a mistake there most of the hotels i do are 2 star 3 star more democratic in fact i did a hotel i don't know about 7 years ago in germany and it was 2 star so when you go in stay forget the stars when you go stay with 39 year old certain your existing whole style basically almost.