the two men shook hands and agreed that after five years of sweat equity and learning the ropes, kashanld be an owner. that's when he made the move and started the civil war on thompson street. >> once you opened this store there was a fierce rivalry between you two and accusations flying from both sides. >> that's something i didn't an tase pit. sometimes attack is the best defense. >> with the battle lines drawn, lawsuits were filed and a price r caused both businesses to take a fit. customers like fidel rodriguez were forced to choose sides. >> when the word got out that he was going to open up a place, everybody started coming over here, those looking for a more favorable outlet. something with less pressure. >> a cease-fire settled in with each set courting its over customers and suppliers. but the feud touth him a lesson. in order to win you need to know who your allies were. building trust with customers is his number one priority. >> the point is that you want one day 20 years from now somebody to say, you know what, that guy took good care of me. >> today he takes care of his f