her name is kat alcaraz. yes. >> and she built quite a following. just doing that.nd of stuff. >> yeah. she, you know, amassed like nearly three quarters of a million of likes and 10,000 followers doing that and other lifestyle content, right. it was sort of a full package of working in tech and then all of these cool things that you're able to do because you got paid well in tech. >> got it. okay. so then what happened? because it does seem a little i don't want to say braggy. i don't think that's her point at all. she seems like a perfectly nice person. but i wonder, as the economy started to turn down and people were losing their jobs, was there a little bit of almost resentment? yeah you know, i think that there was a lot of backlash to this. >> there's a term called tech lash. and i think that people started to feel like, you know, as the economy turned down, jobs were being lost across all industries. and even and especially in tech, it felt like in bad taste to start posting about this a lot and posting about your free lunches and your, you know, free like sn