but before we talk about the vegetables of the future, we are off to san francisco where kat hawkinseen looking at the meat of the future. i've come to this lab in the heart of silicon valley to visit impossible foods. they claim to have invented the food of the future — a completely meatless meat made entirely of plants. it's big, it's light. it's actually remarkably important to get that state of mind perspective but actually it's also useful for interpreting the colour of meat. this is where the research happens. the aim is to reverse engineer the flavour and texture of meat using only plant extracts. and as someone who very much enjoys their meat tasting like meat, i wanted to find out how they're doing it. what is it about the flavour of meat that makes it so damn delicious? why is it so agreeable, what is it that triggers your mind to say "mmm. . . bacon" or "burger"? there is a lot that goes into that and it turns out that flavour is about 75 or 80% aroma and about 20 or 25% taste. impossible foods found that the key ingredient that gives meat its characteristic irony taste is

but before we talk about the vegetables of the future, we are off to san francisco where kat hawkinsre, a completely meatless meat made entirely of plants. it's big, its light. it's actually remarkably important to get that state of mind perspective but actually it's also useful for interpreting the colour of meat. this is where the research happens. the aim is to reverse engineer the flavour and texture of meat using only plant extracts. and as someone who very much enjoys their meat tasting like meat, i wanted to find out how they're doing it. what is it about the flavour of meat that makes it so damn delicious? why is it so agreeable, what is it that triggers your mind to say "mmm. . . bacon" or . burger"? there is a lot that goes into that and it turns out that flavour is about 75 or 80% aroma and about 20 or 25% taste. impossible foods found that the key ingredient that gives meat its characteristic irony taste is heme, a molecule found in most living things and especially in animal muscle. luckily, it's also found in plants. so this is your magic ingredient, right? this is your