crawford as a role model. we have been watching jessica simpson and mary kate and ashley olsen who have their lines.ng to see and different celebrities that can make so much of their brand. it's amazing. >> as companies grow and as people develop their rounds, there will always be some challenges along the way. tommy what has been one of the biggest mistakes that may be -- tell me what has been one of the biggest mistakes you have made in your brand and how you have recovered. >> at the beginning, when i was saying earlier about the importance of having the right rise point for our customer, at the beginning, when we opened up our clothing store dash, we wanted it high and and we ordered so much merchandise that was really expensive. our customer cannot really afford that. prioritize.re- you have to figure out who your customer is. >> we had to end up hating most of the really high-end merchandise. we even had a kids clothing store as well. we had that with my mom and i and that helped buying for the store and it really helped give us knowledge for starting this kids line as well. go, you arelet you